MARK IS Minatomirai Achieves Unprecedented Success
MARK IS Minatomirai, a prominent commercial facility in Yokohama, Japan, announced a remarkable achievement for 2025, reaching an all-time high in annual sales of approximately ¥29.2 billion. This represents a substantial 108% increase over the previous year, with the fiscal year 2025 also projected to set a new record. This surge in performance follows a major renewal completed in 2024, marking a new era of enhanced appeal for the facility, drawing in a diverse crowd from local residents and workers to tourists.
Strategic Enhancements Drive Foot Traffic and Sales
The facility’s success can be attributed to several key initiatives, primarily the strategic reinforcement of its offerings. The opening of “Lawson United Cinemas STYLE-S Minatomirai” in April 2024 proved to be a significant draw, creating a ripple effect that encouraged visitors to explore other retail and dining options within the complex. Furthermore, a wave of approximately 25 new and renovated stores opened from spring 2025, including the highly anticipated “Sports Depo Flagship Store” in October, which significantly contributed to the overall sales increase.
Engaging the Community with Blockbuster Collaborations
MARK IS Minatomirai actively fostered a vibrant community atmosphere through large-scale promotions linked with Yokohama City and the broader Minatomirai area. Events such as “STAR WARS DAY YOKOHAMA MINATOMIRAI 2025” during Golden Week, the “Landmark Plaza & MARK IS Minatomirai Dinosaur Festival” in summer, and the “SPY×FAMILY ‘Odekake’ Daisakusen in Yokohama Minatomirai” (a “Grand Outing Strategy” event) created immense buzz.
For fans of these global phenomena, these collaborations transformed a shopping trip into an immersive adventure, proving that the magic of beloved characters extends far beyond the screen.
The holiday season saw a heartwarming collaboration with “Tom and Jerry” for the “YOKOHAMA MINATOMIRAI WINTER HOLIDAY 2025-2026,” further boosting visitor numbers. The facility continues to strengthen partnerships with nearby attractions like Pia Arena MM and K Arena Yokohama, contributing to the vibrant urban landscape of Yokohama.
Cultivating a Sustainable and Supportive Environment
Beyond commercial success, MARK IS Minatomirai is committed to creating a fulfilling environment for its staff and engaging in social contribution. Efforts include ongoing customer service training and contests for store staff, alongside staff parties to foster strong relationships. In October 2025, the “Mirai Baton Project” was launched as part of its SDGs initiatives, focusing on resource circulation and environmental regeneration in collaboration with local businesses and residents.
This project, which utilizes steel cups as a central element, aims to create new facility value by building connections between the community, environment, and people, acting as a “baton to the future.” More details can be found on the Mirai Baton Project page.
Indulge in Sweet Delights at the Yokohama Strawberry Festival 2026
Looking ahead, MARK IS Minatomirai is participating in the “Yokohama Strawberry Festival 2026,” an event synchronized with the popular festival at Yokohama Red Brick Warehouse. From February 5 to March 1, 2026, four stores within MARK IS Minatomirai will offer unique strawberry-themed menus, inviting visitors on a delightful “Yokohama Strawberry Trip Stamp Rally.”
Imagine the vibrant red strawberries, the creamy textures, and the sweet aroma filling the air – a true delight for the senses. Participating stores include UNI COFFEE ROASTERY, Cafe Cocktail-Do, Thirty One Ice Cream, and NATURAL CREPE, each presenting their original take on the seasonal fruit.
Featured Strawberry Menus:
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UNI COFFEE ROASTERY (B1F): “Melting Raw Shortcake” (¥880 tax included)
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Cafe Cocktail-Do (3F): “Strawberry Shortcake” (Eat-in ¥660, Take-out ¥648 tax included)
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Thirty One Ice Cream (4F): “Very Berry Strawberry” & “Strawberry Cheesecake” (Regular Single ¥420 tax included)
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NATURAL CREPE (4F): “Strawberry Custard Whipped Cream” (¥700 tax included)
For more details on the festival, visit the Yokohama Strawberry Festival 2026 Special Site.
A Bright Future for Yokohama’s Urban Heart
MARK IS Minatomirai’s record-breaking performance in 2025 underscores its crucial role as a dynamic commercial hub in the Minatomirai area. Through continuous innovation in retail, engaging community events, and a commitment to sustainability, the facility not only attracts visitors but also contributes significantly to the revitalization and appeal of Yokohama. As it looks to the future, MARK IS Minatomirai continues to be a beacon of urban development, promising even more exciting experiences and contributions to the region. For further information, visit the official website of MARK IS Minatomirai.
