OZaKKa Unveils “Nuikurumin” Bouquet Collection: A New Way to Cherish Your Plushies
The popular “oshi-katsu” (fan activity) goods brand OZaKKa is set to release four new “bouquet” designs for its cherished “Nui no Okurumi Nuikurumin” (plushie swaddle keyholder charm) series. These adorable new additions will first be available for pre-sale at Animate Ikebukuro Honten starting February 2, 2026, with a general release following on February 6, 2026. This launch directly responds to enthusiastic customer demand for fresh designs, bringing a touch of floral elegance to the world of plushie companionship.
What is “Nui no Okurumi Nuikurumin”?
Launched in March 2025, “Nui no Okurumi Nuikurumin” quickly became a sensation among fans, selling over 6,000 units. It’s an innovative “swaddle” shaped keyholder charm designed to gently hold and protect small plush toys as they accompany their owners on daily adventures. The concept revolves around cradling a plushie much like a baby, fostering a deeper sense of affection and care. This ingenious item transforms a simple plushie into a portable, cherished companion, reflecting the “otaku-katsu” (geek activities) culture of bringing beloved characters into everyday life.
Ingenious Design for Secure & Loving Display
The “Nuikurumin” is more than just a cute pouch; it incorporates thoughtful features to ensure plushies are held securely and lovingly.
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Swaddle-like Embrace: The unique “swaddle” shape allows owners to wrap their plushies gently, enhancing the feeling of nurturing and care. This tactile experience helps fans express their devotion to their favorite characters.
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“Seatbelt” & Velcro for Stability: To prevent precious plushies from falling out or getting lost, the interior of the “Nuikurumin” features an X-shaped elastic “seatbelt.” Additionally, Velcro secures the plushie’s feet, ensuring it stays firmly in place even during travel.
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Original Acrylic Carabiner: Each “Nuikurumin” comes with a specially designed acrylic carabiner that complements its theme. These carabiners are not only functional for attaching to bags but are also charming enough to be used independently.
Introducing the Vibrant Bouquet Collection
Following the success of its “food” themed designs, OZaKKa now introduces the “bouquet” series, featuring four enchanting colors that capture the essence of a fresh floral arrangement. Fans of “oshi-katsu” will surely rejoice, as the brand directly responded to calls for fresh designs.
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Bouquet Yellow: Bright and cheerful, reminiscent of sunflowers.
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Bouquet Pink: Soft and romantic, like delicate rose petals.
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Bouquet Blue: Calm and serene, echoing a clear sky.
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Bouquet Red: Bold and passionate, symbolizing deep affection.
Each “Nuikurumin” in the bouquet series is priced at 2,585 yen (tax included). The overall size is approximately 200-210mm in height (from the top of the carabiner to the folded base) and 110-120mm in width (at the widest part when folded). These charms are recommended for hand-sized plushies, mini mascots, and puppets up to about 120mm in length, with head dimensions around 80x70mm and body dimensions around 60x30mm.
Sales Schedule & Availability
Enthusiasts can get their hands on the new “Nuikurumin” bouquet designs through various channels:
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January 21 (Wed): EC pre-order sales began on the OZaKKa official online shop.
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February 1 (Sun): Event pre-sale at “VALENTINE ROSE FES 2026 -day1-” held at Tokyo Big Sight. Please note this is a paid admission event.
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February 2 (Mon): EC pre-order shipments commence, and 先行販売 (pre-sale) officially begins at Animate Ikebukuro Honten.
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February 6 (Fri): 一般販売 (general sale) starts across both EC and physical stores.
For those eager to secure their favorite design, the OZaKKa Official Online Shop is currently accepting reservations:
OZaKKa Official Online Shop
For direct purchases, the Animate Ikebukuro Honten will host the initial pre-sale:
Animate Ikebukuro Honten
Location: 1-20-7 Higashi-Ikebukuro, Toshima-ku, Tokyo
Opening Hours: 10:00 – 21:00
Official Website: Animate Ikebukuro Honten
Please contact the store directly for current stock availability.
About OZaKKa
OZaKKa is a brand dedicated to planning and developing goods that make “oshi-katsu” and “otaku-katsu” more enjoyable, convenient, and exciting. Their strength lies in quickly creating items that resonate with fans’ sentiments, aiming to enhance the overall experience of supporting their beloved characters and idols.
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OZaKKa Official Website: https://ozakka.tokyo/
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OZaKKa Official X (formerly Twitter): https://x.com/OZaKKa_tokyo
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OZaKKa Official Instagram: https://www.instagram.com/ozakka.tokyo/
The Future of Kawaii Culture Abroad
The introduction of these new “Nuikurumin” designs signifies a growing trend in kawaii culture: the personalization and integration of beloved characters into daily life. As brands like OZaKKa continue to innovate with practical yet adorable items, the global “oshi-katsu” community gains more sophisticated ways to express their fandom. These charming plushie swaddles, with their blend of function and cuteness, are likely to further popularize the Japanese concept of “nui-katsu” (plushie activities) worldwide, fostering a deeper, more tactile connection between fans and their cherished companions. It’s a testament to the enduring power of kawaii to inspire joy and connection across borders.
