GASH Takes Center Stage at @cosme NEXT TREND Zone
Korean skincare brand “GASH,” known for its 10-second foam packs, has been selected to feature in the “@cosme NEXT TREND Zone.” This special exhibition area, curated by @cosme—Japan’s equivalent of a beauty trend barometer and major retail platform—highlights innovative and emerging brands.
PAGE-ONER Inc., based in Tokyo, serves as the exclusive general agent for GASH in Japan. The brand’s inclusion in the NEXT TREND Zone is set to significantly boost its visibility and recognition as a trend-setting item across the country. Beauty enthusiasts across Japan are always on the lookout for the next big thing, and GASH’s inclusion in the @cosme NEXT TREND Zone is a clear signal that this innovative Korean brand is one to watch. (Refers to the time the product is applied to the skin)
Exhibition Schedule at @cosme STORE Locations
The GASH Air Bubble CDS Mask series will be showcased at seven @cosme STORE locations, allowing customers to experience these cutting-edge products firsthand:
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January 26 – March 25: Sapporo Stellar Place, Kanazawa, Hakata, mozo Wonder City stores
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January 28 – March 31: TOKYO, OSAKA, NAGOYA stores
During these exhibition periods, an exciting SNS-linked event will also take place. Customers who discover and use GASH products from the “@cosme NEXT TREND Zone” can post their reviews with photos or videos on social media for a chance to win GASH products. For more details on how to participate, check the official GASH Instagram: https://www.instagram.com/gash.official.jp/
Product Lineup: GASH Air Bubble CDS Mask Series
The GASH Air Bubble CDS Mask series offers a targeted approach to skincare with four distinct formulations, each designed to address specific concerns. These 10-second* foam packs transform your routine into a quick, effective spa-like experience. Each mask is priced at 3,476 yen (tax included) for 80ml.
GASH Air Bubble CDS Mask: For Firmness and Tightening
This mask is formulated with 10 moisturizing ingredients, including lactocollagen, and a high-concentration essence to deliver firmness and radiance, leading to a brighter complexion.
GASH Air Bubble CDS Mask P M Zero: For Dullness Care and Transparency
Infused with Melazero (loquat leaf extract, spearmint extract) and 11 types of vitamins, this mask targets dullness and promotes a clear, transparent skin tone, enhancing skin’s glow and brightness. (Refers to dryness on the skin surface; Refers to an impression of well-textured skin surface)
GASH Air Bubble CDS Mask Triple S Repair: For Sensitive Skin
Featuring a dual approach with Cica PDRN (centella asiatica leaf water, centella asiatica extract) and plant-derived EGF (rice synthetic human genetically modified oligopeptide-1), this mask gently cares for sensitive skin. It helps to soothe and restore rough, dry skin to a smooth, healthy state.
GASH Air Bubble CDS Mask U V-Aqua Bomb: For Intense Hydration
This mask combines 99.88% high-purity hyaluronic acid and five types of vegan milk (oat kernel extract, almond extract, rice extract, pea seed extract, soybean seed extract) to lock in moisture, providing deep hydration and a fresh, transparent complexion. (Refers to an impression of well-textured skin surface)
Availability
The GASH Air Bubble CDS Mask series is available at various retailers, including national variety shops, Don Quijote, and Matsukiyo Lab stores, making these innovative Korean skincare solutions accessible to a wide audience.
For further information and online shopping, please visit:
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GASH Official Instagram: https://www.instagram.com/gash.official.jp/
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GASH Official Qoo10: https://www.qoo10.jp/shop/gashofficial
This expansion into @cosme’s highly influential retail spaces signifies a strong step for GASH in the competitive Japanese beauty market. As Japanese consumers increasingly embrace global beauty trends, GASH’s unique approach to quick, effective skincare is poised to capture the hearts of many, potentially setting new benchmarks for “kawaii” skincare routines abroad.
