The “Blue Lock” Birthday Collection Concept: A Zodiac Celebration
The “Blue Lock” Birthday Collection is thoughtfully designed to honor each character’s birthday with a personalized touch. For this highly anticipated first release, Bel Maison has commissioned exclusive, original artwork for Yoichi Isagi, drawing inspiration from his Aries zodiac sign. The primary goal of this collection is to ensure these celebratory items reach fans well before the character’s actual birthday, enabling them to be prominently featured in commemorative photos and festivities on the special day.
Yoichi Isagi, whose birthday falls on April 1st, is depicted in a captivating, newly drawn original art piece created exclusively for Bel Maison. He is shown wearing adorable lamb horns, playfully indulging in a slice of birthday cake. The artwork masterfully captures a joyous birthday party atmosphere, complete with lively balloons, a celestial starry wallpaper, and an intricate zodiac chart, immersing fans in a world of pure celebration. The visual experience is akin to stepping into a dreamy, character-themed birthday bash, where every detail enhances the festive mood.
About “Blue Lock”: The Quest for the Ultimate Striker
“Blue Lock,” a compelling football-themed manga that commenced serialization in “Weekly Shonen Magazine” (Kodansha) in 2018, has garnered immense popularity and captivated a vast global audience. The narrative plunges into the intense “Blue Lock” project, an ambitious initiative established to cultivate the world’s greatest striker, capable of leading Japan to a World Cup triumph. It follows 300 exceptionally talented high school forwards who are rigorously tested through a series of grueling trials. The series is lauded for its gripping plot, high-stakes challenges, and a diverse cast of uniquely charismatic characters. With a global cumulative circulation exceeding 50 million copies as of August 2025, and a highly successful TV anime series (with its first season airing from October 2022 to March 2023, a second season currently broadcasting, and the theatrical film “BLUE LOCK THE MOVIE -EPISODE Nagi-” already released), its appeal transcends age demographics. The merchandise line is thoughtfully curated to be accessible, reflecting the widespread adoration for the series.
Exclusive Product Lineup for Yoichi Isagi’s Birthday
The collection boasts a diverse array of items, each meticulously crafted to elevate the birthday celebration experience for fans:
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Diorama Acrylic Stand (3,290 yen): A unique box-shaped acrylic stand that creates the enchanting illusion of a miniature birthday party room, perfect for display.
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Swinging Acrylic Stand (1,980 yen): An interactive acrylic stand that gently sways with a simple push, adding a delightful, dynamic element to any display.
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Cake Topper Set of 2 (1,980 yen): Ideal for adorning birthday cakes or serving as charming photo props when paired with plush toys, enhancing any celebratory snapshot.
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Acrylic Muddler (1,190 yen): Ingeniously designed with a top protrusion that hooks onto glass rims, preventing the muddler from sinking into beverages.
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Trading Card & Case (1,980 yen): A comprehensive set featuring a stylish card case alongside tradable clear cards, offering endless possibilities for creative arrangements and display.
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Can Badge (690 yen): A substantial can badge presented on a specially designed birthday-themed backing card, making it a standout collectible.
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Can Badge Clock (5,990 yen): A unique clock designed to resemble a large can badge, which seamlessly transitions into a functional wall clock, allowing for everyday use long after the celebration.
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Fabric Poster (4,990 yen): A striking 100cm tall fabric poster, featuring captivating scenes directly from the anime, designed to make a significant visual impact in any room.
All prices listed include tax. The images provided are for illustrative purposes only. Shipping for these items is slated to begin sequentially from late March 2026. Please be aware that pre-order acceptance may conclude earlier than expected if the number of orders exceeds the production capacity required for timely delivery.
Exclusive Purchase Bonus
As a special incentive, customers who make a purchase of 3,500 yen (tax included) or more on eligible “Blue Lock” products between February 2, 2026, at 11:00 AM, and February 12, 2026, at 11:00 AM, will receive an exclusive “Original Scene Sticker.” Each qualifying order will receive one sticker, which will be conveniently shipped along with the purchased items.
Bel Maison’s Broader Collaboration Strategy and Fan Engagement
Bel Maison has a rich history of engaging in diverse and imaginative collaborations with a multitude of popular manga and anime franchises. Their core focus lies in the development of distinctive, original products that empower fans to seamlessly integrate the allure of beloved content into their daily routines through thoughtfully designed home goods and various miscellaneous items. This “Blue Lock” Birthday Collection, prominently featuring Yoichi Isagi, marks merely the genesis of an expansive series, with exciting plans for future collections dedicated to other formidable strikers already in active development. Fans are strongly encouraged to stay tuned for upcoming announcements by following Bel Maison’s official X account.
“The dedication of ‘Blue Lock’ fans is truly inspiring,” commented a representative from a fan community. “This collection perfectly captures the celebratory spirit of ‘Oshikatsu,’ giving fans a tangible way to show their love for Isagi.”
Explore More “Blue Lock” and Bel Maison:
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Bel Maison Special Site: https://www.bellemaison.jp/cpg/prr/pr_prs_260106_lp/
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Bel Maison Net: https://www.bellemaison.jp/
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Bel Maison Official X (formerly Twitter): https://x.com/bellemaison_lab
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“Blue Lock” Anime Portal Site: https://bluelock-pr.com/
This collaboration between Bel Maison and “Blue Lock” stands as a prime example of the evolving landscape of “Kawaii” culture, where cherished anime characters transcend their original mediums to become integral, vibrant components of fans’ everyday lives. By offering meticulously designed, accessible merchandise that celebrates personal connections, Bel Maison is doing more than just selling products; it is actively fostering a deeper, more interactive, and emotionally resonant fan experience. This burgeoning trend of seamlessly integrating character-themed goods into lifestyle items, particularly around significant celebratory events like birthdays, is poised for continued growth. It promises to unlock new and exciting avenues for global fans to express their “Oshikatsu” spirit and forge increasingly personal and profound connections with the captivating world of Japanese pop culture.
