SRICHAND Introduces New UV Pressed Translucent Powder: The Ultimate Weapon Against Humidity and UV Rays
Thailand’s premier face powder brand, SRICHAND, is set to revolutionize daily beauty routines with its new Japan-planned “SRICHAND Pressed UV Translucent Powder.” This innovative product, designed to combat both oily shine and harmful UV rays, will launch for web pre-sale on Rakuten (official certified shop: Citrus Market) on February 25, 2026, at 12:00 PM JST, followed by a sequential release at variety stores, drugstores, and GMS nationwide in late February 2026.
For over 70 years, SRICHAND has been a household name in Thailand, celebrated for its long-lasting “Translucent Powder” – a national favorite known for its ability to keep makeup intact even in humid climates. This new UV pressed version takes that legacy a step further, combining the original’s renowned smudge-resistance with enhanced UV protection, all in a convenient pressed format perfect for on-the-go touch-ups. It’s a testament to the brand’s commitment to adapting to diverse climate needs, especially for the hot Japanese summer.
The Dual Power of Sebum Control and UV Defense
Imagine a powder that not only keeps your skin smooth and shine-free but also shields it from the sun. The “SRICHAND Pressed UV Translucent Powder” is exactly that, formulated as a serum-infused face powder that nurtures the skin’s moisture while delivering a silky-soft finish. Its soft-focus effect gently blurs pores and uneven textures, revealing a bright, clear, and translucent complexion.
This new product packs a punch with several key features:
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Simultaneous UV block and sebum control
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12-hour² smudge and shine prevention
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Pore camouflage effect
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Sweat and water-resistant smooth powder
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8 types of hyaluronic acid³ for moisture retention
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Genderless finish suitable for all skin tones and types
Advanced Technology for a Flawless Finish
Building on the success of the existing translucent powder, this new release incorporates high UV cut capabilities to prevent sun-induced spots and freckles. A quick touch-up in the afternoon not only refreshes your makeup but also reapplies sun protection, ensuring a comfortable, silky-smooth feel that lasts for hours. Its pressed format prevents powder dispersion, while the slim, mirror-equipped compact makes it an ideal companion for quick fixes anywhere.
At the heart of its performance is the ‘Super Oil Control’ formula, featuring fine porous silica powder for superior sebum absorption. This porous structure effectively soaks up excess oil without causing dryness, maintaining a balanced and comfortable feel while providing excellent, long-lasting oil control for up to 12 hours².
For those concerned about pores, the ‘Double Blur Complex’ is a game-changer. It blends two types of skin blur ingredients designed to minimize imperfections without compromising a natural look. Flat, plate-shaped blur powders create an even film to cover pores, dullness, and uneven tone, while spherical blur powders fill in fine lines and skin irregularities, using a soft-focus effect to diminish the appearance of wrinkles and pores.
Furthermore, the ‘Double Coat Powder’ utilizes high-performance spherical powders double-coated with two types of hydrophobic silicone. This significantly enhances water and sebum repellency compared to untreated powders, effectively preventing makeup creasing from sweat and oil. The result is a softer, smoother powder texture that blends seamlessly with the skin, preventing color unevenness and makeup deterioration for a beautiful, lasting finish.
To ensure skin hydration, an ‘8-type Hyaluronic Acid Complex³’ is integrated, with different molecular sizes working to retain moisture on the surface and penetrate deep into the stratum corneum. This, combined with luxurious beauty ingredients like Niacinamide, Glycyrrhetinic Acid, Stearyl Glycyrrhetinate, and Centella Asiatica Extract (all moisturizing/skin conditioning agents), supports the skin’s moisture barrier, preventing makeup breakdown and powderiness caused by dryness. The result is a dewy, comfortable wear that mimics freshly-skincare-treated skin.
This translucent powder is designed to blend with any skin tone and type, offering a natural brightness and transparency⁴ for a genderless finish. It is also fragrance-free, paraben-free, mineral oil-free, alcohol-free, cruelty-free (no animal testing), and vegan-friendly.
Special Launch Offer and Availability
As a special treat, the first 60 customers who purchase the product through Rakuten (official certified shop: Citrus Market) during the web pre-sale will receive a random miniature-sized SRICHAND novelty gift. This limited-quantity offer is a delightful bonus for early adopters, though it’s worth noting the miniature is for display and does not contain cosmetics.
Product Overview
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Product Name: SRICHAND Pressed UV Translucent Powder
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Content: 4.5g
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Price: 950 yen (tax excluded) / 1,045 yen (tax included)
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Release: Starting late February 2026 at variety stores, drugstores, and GMS nationwide.
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WEB Pre-sale: Rakuten (Official Certified Shop: Citrus Market) on February 25, 2026, at 12:00 PM JST.
“The dedication to both lasting wear and sun protection in a single, convenient compact is a testament to beauty innovation,” one cosmetic enthusiast might remark. “It truly addresses the modern demand for efficiency without sacrificing quality.”
SRICHAND, a brand born in 1948 from a small traditional pharmacy in Bangkok, has grown into Thailand’s top-selling face powder brand, cherished for its commitment to high-quality, user-friendly, and ethical products. Its expansion with Japan-planned items like this new UV pressed powder signifies a growing cross-cultural appreciation for effective, climate-conscious beauty solutions.
For more updates and news from SRICHAND, follow their official Japan Instagram account:
This blend of traditional expertise and modern formulation, tailored for specific environmental challenges, highlights an exciting future for kawaii beauty culture abroad. As global climates shift and lifestyles evolve, products that offer robust protection and enduring elegance, like the SRICHAND Pressed UV Translucent Powder, will undoubtedly lead the way in setting new standards for everyday makeup essentials.
- “WATSONS HWB AWARDS 2024 BEST SELLING TRANSLUCENT POWDER” award / According to Nielsen Customer LLC research (BARE TO PERFECT TRANSLUCENT POWDER / January 2023 – June 2025)
² Manufacturer research / Individual results may vary
³ Hyaluronic acid, hydrolyzed hyaluronic acid, sodium hydrolyzed hyaluronate, hydroxypropyltrimonium hyaluronate, potassium hyaluronate, sodium acetyl hyaluronate, sodium hyaluronate, sodium hyaluronate crosspolymer (all moisturizing agents)
⁴ By makeup effect
