Unleash Your Inner Artist: SHEGLAM’s New Gel Liners Bring a Kaleidoscope of Color to Your Eyes
Discover the Boldline Longwear Multi-Function Gel Liner, offering 10 vibrant shades for endless creative eye makeup looks.
Global cosmetics brand SHEGLAM, with a presence in over 150 countries and regions, launched its new “Boldline Longwear Multi-Function Gel Liner” in mid-January 2026. This exciting release promises to transform everyday makeup routines into an artistic expression with its expansive color palette and high-performance formula.
The new gel liner boasts a buttery-smooth texture that glides on effortlessly, delivering rich, vibrant color in a single stroke. Its waterproof formula ensures a smudge-proof, long-lasting finish, keeping your eye makeup flawless throughout the day. With a diverse range of 10 colors, including soft pastels, deep hues, and dazzling metallic shades, the Boldline Longwear Multi-Function Gel Liner empowers users to experiment. Whether you’re aiming for a subtle, natural look or a bold, statement-making point accent, these liners offer the flexibility to explore a spectrum of styles.
One enthusiastic user commented, “These colors are incredible! It’s so easy to create intricate designs, and they really last.”
Product Details
The “Boldline Longwear Multi-Function Gel Liner” is available for ¥651 (tax included). Please note that prices may vary due to campaigns and exchange rates, and availability is limited.
The collection features 10 distinct shades:
-
Black (Product Code: sb251204440405152046)
-
White (Product Code: sb251204871936754377)
-
Hot Pink (Product Code: sb251204992945916360)
-
Violet (Product Code: sb251204911905711393)
-
Azure Blue (Product Code: sb251204196482242494)
-
Chocolate (Product Code: sb251204731525277387)
-
Burgundy (Product Code: sb251204592221758229)
-
Silver (Product Code: sb251204994110504960)
-
Metallic Green (Product Code: sb251204058859892494)
-
Metallic Brown (Product Code: sb251204302827717507)
These versatile liners can be purchased directly from the SHEGLAM Official Website.
About SHEGLAM
Established in 2019 by Sylvia Fu, SHEGLAM has rapidly grown into a global beauty brand renowned for offering high-quality, innovative makeup at accessible prices. The brand’s diverse product lines and extensive color options have resonated particularly with Gen Z and millennial consumers, fostering a strong community built on creativity and innovation. SHEGLAM actively incorporates customer feedback into its product development, striving for continuous improvement and refinement.
SHEGLAM is also committed to ethical practices, holding the Leaping Bunny Approval from Cruelty-Free International since 2022, certifying that no animal testing is conducted in its manufacturing or development processes. Furthermore, over 90% of SHEGLAM’s products are vegan-friendly. The brand ensures product safety by adhering to strict global cosmetic safety regulations, including those from the FDA, EU, GCC, Mexico, and Japan, guaranteeing formulations free from harmful carcinogens or toxic substances. Environmentally conscious, SHEGLAM uses FSC-certified materials for its packaging, supporting responsible forest management. The brand also upholds strong labor ethics, with all manufacturing facilities being 100% SA8000, BSCI, and SMETA certified to protect workers’ human rights.
For more information, visit the official channels:
With the launch of the Boldline Longwear Multi-Function Gel Liner, SHEGLAM continues to champion accessible and expressive beauty. This new collection is poised to inspire makeup enthusiasts worldwide to embrace their individuality and explore new dimensions of eye makeup, furthering the vibrant and evolving landscape of Kawaii beauty culture.
