Exclusive Early Access at Tsutaya Books’ Gratitude Festival
Beauty enthusiasts will get their first chance to experience this new sensation at the ‘Tsutaya Books Gratitude Festival,’ starting February 6, 2026. This exclusive early launch offers a unique opportunity to acquire the soft-type brush before its general release on March 23, 2026, across Sinn Pureté’s official online store and other select retailers.
The Tsutaya Books Gratitude Festival, running from February 6 to March 1, 2026, is a special event where Tsutaya Books and Tsutaya Electrics showcase carefully selected products, including limited and先行販売 (senkō hanbai – early release) items. It’s a celebration of customer loyalty, offering a curated selection of lifestyle goods. For more details on the festival, visit Tsutaya Books Portal.
Unlocking the Heart Lock Scalp Brush’s Gentle Power
The Heart Lock Scalp Brush, now available in a serene blue-gray, is a versatile tool designed for both invigorating dry head massages and thorough shampooing. Its unique, ergonomically crafted structure is engineered to seamlessly fit the contours of the scalp, gently easing tension and meticulously cleansing pores. The signature heart-shaped pins flex with a comforting give, akin to a skilled masseuse’s fingers, while three specialized pin types work in concert to deliver a satisfyingly refreshing massage. It’s truly like having a professional head spa experience, available anytime in your own home, designed to melt away the day’s fatigue and leave your scalp feeling profoundly revitalized.
Priced at ¥2,200 (tax included), the new soft type is expertly crafted from durable silicone, ensuring it’s both comfortable to hold and effortlessly hygienic. Its milder touch is particularly suited for those with sensitive scalps or anyone who prefers a more delicate, soothing massage.
Key Innovations for Mindful Haircare
Sinn Pureté’s Heart Lock Scalp Brush is packed with thoughtful design elements:
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Softness Redefined: This new soft type offers a gentler alternative to the existing brush, catering to diverse preferences. Presented in a dedicated gift box, it makes for a perfect, thoughtful present.
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True At-Home Head Spa: Designed for both dry and wet applications, it excels at deeply loosening scalp tension and ensuring a thorough removal of pore impurities, mirroring a professional treatment.
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Precision Pin Technology: The brush features a unique configuration of three distinct pin types: the Heart Pin for gentle gripping and deep massage, the Dot Pin for targeted pressure like acupressure, and the Core Pin, designed to be slightly thicker and shorter for powerful, central stimulation. This intricate design ensures effective fatigue relief.
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Seamless Integration & Hygiene: Crafted from silicone for an easy grip that minimizes hand fatigue, the brush also includes a convenient hook for sanitary storage in the bathroom, blending practicality with elegant design.
A Spectrum of Choices: Colors and Textures
The Heart Lock Scalp Brush lineup now offers a delightful palette of five colors: Green, Pink, Purple, Blue Gray, and Ivory. For those seeking the new gentle experience, the Blue Gray and Ivory variations are the soft types. Meanwhile, Green, Pink, and Purple retain the original, more invigorating hard texture. Please note that the Purple variant is an exclusive offering at Cosme Kitchen, Biople, and Biop, while the Ivory is a charming PEANUTS collaboration limited edition.
Simple Steps to Scalp Bliss
To use as a dry scalp care brush, simply fix it on areas of tension and gently massage in small, circular motions. For shampooing, thoroughly lather your hair, then lightly press the brush to your scalp and move it in short, precise strokes to cleanse.
About SINN PURETÉ: Mindful Beauty from Japan
SINN PURETÉ, a distinguished Japanese beauty brand, is built upon the philosophy of MINDFUL BEAUTY®. It uniquely blends hybrid natural formulations with captivating fragrances, meticulously developed based on advanced brainwave analysis. The brand beautifully articulates its belief that fragrance transcends mere scent—it’s a profound form of communication, an emblem of individuality, and an unseen companion that gracefully weaves into the fabric of daily life. From exquisite fragrances to comprehensive skincare, makeup, body care, and hair care, SINN PURETÉ’s extensive range is crafted to enrich the mind and foster a holistic sense of beauty.
Explore the world of Sinn Pureté and their mindful beauty innovations at their official online store: Sinn Pureté Official Online Store
The Future of Mindful Haircare
The launch of Sinn Pureté’s softer Heart Lock Scalp Brush is a testament to the evolving landscape of Japanese beauty, where personalized care and mindful well-being are paramount. As consumers increasingly seek products that cater to their unique needs, this gentle innovation is set to resonate deeply, offering a soothing escape and a touch of luxury to daily routines globally. It reminds us that sometimes, the softest touch can make the biggest difference in our self-care rituals, paving the way for a future where beauty is not just about appearance, but about holistic well-being.
