Momoiro Clover Z’s Shiori Tamai Dazzles as New Ambassador for iYON Beauty
J-Pop Icon Steps into Skincare Spotlight for NTV x 4MEEE Brand’s First Anniversary
Shiori Tamai, a beloved member of the idol group Momoiro Clover Z, has been officially named the brand ambassador for iYON, a new beauty brand born from the collaboration between Nippon Television Network Corporation’s “NTV Poschle” and the women’s web media “4MEEE.” This exciting announcement was made at a special unveiling event held at NTV Hall, where Tamai shared insights into her personal beauty regimen.
The decision to appoint Tamai as the ambassador comes as iYON celebrates its first anniversary in January 2025. The brand aims to further its growth and expand awareness for its skincare line, particularly its popular “iYON In-bath Serum.” Tamai, who is around the same age as iYON’s main target demographic of women in their late twenties to early thirties, is known for her “shiratama hada” – a term describing skin as plump and bouncy as a mochi rice ball, radiating a natural and charming presence. Her authentic appeal aligns perfectly with the brand’s vision.
“I was so surprised and incredibly happy to receive an offer to be an ambassador for a beauty brand, something I’ve always dreamed of,” Tamai commented, expressing her enthusiasm. “As I get older, my interest and motivation for skincare have grown, so this role truly motivates me to focus even more on my own care! Let’s all get beautiful together!”
The “iYON Ambassador Unveiling Press Conference” was a special limited talk event, inviting 100 media representatives and influencers to the NTV Headquarters’ NTV Hall. During the talk show, Tamai openly discussed her genuine beauty philosophy, daily skincare routine, and her aspirations for the ambassadorship. The event was further enlivened when it was revealed that the moderator, NTV announcer Kokoro Nukariya, is Tamai’s childhood friend, sparking a lively and personal exchange.
In conjunction with the announcement, iYON’s official YouTube channel has released a promotional video (PV) and a behind-the-scenes making-of video. These videos showcase a more mature side of Shiori Tamai, distinct from her usual idol persona, and capture the candid moments from a photoshoot featuring nude-toned outfits.
-
Making-of video: https://youtu.be/jZfOitWBLLU
iYON is a beauty brand that merges the e-commerce expertise of NTV Poschle with the marketing insights of 4MEEE, a web magazine specializing in women aged 20-30. The brand’s philosophy is to deliver only those products that are truly essential in today’s information-saturated world, born from the authentic voices of women gathered through their media platforms.
For those interested in exploring iYON’s offerings, the products are available on the Amazon official store and the brand’s dedicated website. Further updates and content can be found on their official social media channels.
-
Amazon Official Store: https://www.amazon.co.jp/stores/iYON%EF%BC%88%E3%82%A2%E3%82%A4%E3%83%A8%E3%83%B3%EF%BC%89/page/FC083B72-A81F-4A50-B5C3-DEF111C52E94
-
iYON Brand Site: https://iyon.4meee.com/
-
iYON Official Social Accounts:
-
NTV Poschle: https://shop.ntv.co.jp/
-
4MEEE: https://4meee.com/
-
4MEEE Official Social Accounts:
-
Instagram: https://www.instagram.com/4meee_com/
-
Instagram: https://www.instagram.com/4meee_cosme/
-
Facebook: https://www.facebook.com/4meeecom/
-
This collaboration highlights a growing trend of Japanese media powerhouses and digital platforms joining forces to create beauty brands that resonate deeply with their audience. With a beloved idol like Shiori Tamai at its forefront, iYON is poised to capture the hearts of many, not just in Japan but potentially across the global “kawaii” beauty landscape. This move could inspire more celebrity-led beauty initiatives, blending the charm of J-pop idols with high-quality skincare, making Japanese beauty more accessible and appealing worldwide.
