A Sweet Revolution Arrives in Kochi: 77Sweets Shop Unveils Seasonal Delights
Experience “Japan’s First” Concept Where Dessert Brands Transform with the Seasons, Starting with Irresistible Strawberries and Gourmet Candy Apples
Kochi Prefecture is set to embrace a groundbreaking culinary concept with the grand opening of “77Sweets shop Kochi” on February 7, 2026. This innovative establishment, operated by UNI Co., Ltd., based in Himeji City, Hyogo Prefecture, introduces a new type of sweets shop that is believed to be the first in Japan to change its dessert brands seasonally within a single store (as of August 2025).
The new Kochi store will welcome guests on weekdays from 3 PM to 11 PM and on weekends from 1 PM to 11 PM, offering a stylish and chic atmosphere. With nine comfortable eat-in seats, visitors can savor their treats on-site, making it a perfect spot for relaxation and indulgence. For more details and visual delights, the store’s Instagram is a must-see: 77Sweets shop Kochi Instagram.
A Vision for Seasonal Excitement
UNI Co., Ltd. is driven by a vision to bring “Dreams for regions, excitement for seasons. Sweets for everyday life, nationwide.” This philosophy underpins the unique seasonal brand rotation, ensuring that customers always find products perfectly suited to the current time of year. By adapting its offerings, 77Sweets shop aims to provide a continuous stream of fresh and exciting experiences.
To kick off its debut, “77Sweets shop Kochi” will feature two captivating brands: “Koishiru Strawberry” and “Bikkuringo.” “Koishiru Strawberry” embodies the concept of “delivering encounters with lovable strawberries,” while “Bikkuringo” promises “surprisingly delicious large candy apples.”
Indulge in “Koishiru Strawberry” and “Bikkuringo”
“Koishiru Strawberry” is a dedicated strawberry sweets specialist. It focuses on using carefully selected, sweet-and-sour fresh strawberries to create visually stunning and delicious products. From rich smoothies and refreshing sodas that capture the essence of strawberry to meticulously coated strawberry candy, these treats are designed to be as photogenic as they are flavorful.
Following its successful sales in over 10 locations nationwide last year, “Bikkuringo” returns to charm customers with its exceptional candy apples. These culinary delights utilize over 10 varieties of apples, primarily sourced from Aomori and Nagano prefectures, with the finest seasonal selections chosen to ensure peak deliciousness.
Looking ahead, the store plans to introduce a diverse range of brands after “Koishiru Strawberry” and “Bikkuringo” conclude their run. These will include “Acai&Co.,” offering healthy acai bowls under the concept of “nature’s blessings for a healthy body and mind,” and “Ice wa Betsubara,” a popular soft-serve ice cream specialty store with a nationwide presence. The store also promises exciting promotions on days featuring the number “7,” along with limited-time menus and seasonal events to offer unique experiences.
Introducing “Tenari Soft”: A New Creamy Sensation
Beyond its rotating brands, “77Sweets shop Kochi” will also launch a brand-new product: “Tenari Soft.” This innovative offering is a gelato-style soft serve, meticulously blended with cakes and sauces. With seven distinct varieties available, including options featuring Hokkaido-produced Basque cheesecake and a combination of Belgian chocolate cake and chocolate sauce, there’s a flavor to satisfy every palate.
Customers can choose between a single serving or a double, allowing them to mix and match two favorite flavors. Each “Tenari Soft” is adorned with a charming petite wafer, making it not only delicious but also incredibly photogenic. “Many customers will surely find their new favorite sweet spot here, with the promise of delightful surprises each season!”
Grand Opening Celebration
To commemorate its grand opening, “77Sweets shop Kochi” is offering a special campaign: the first 100 customers who follow the store’s Instagram account will receive a 250 yen discount on any one item. After this initial promotion, an ongoing campaign will provide a 50 yen discount for Instagram followers. This is a wonderful opportunity to explore the delectable offerings of “Koishiru Strawberry,” “Bikkuringo,” and the new “Tenari Soft.”
Store Information: 77Sweets shop Kochi
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Address: 1-4-24 Honmachi, Kochi City, Kochi Prefecture
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Phone Number: 080-7653-7780
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Business Hours: Weekdays 3 PM – 11 PM / Weekends 1 PM – 11 PM
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Regular Holiday: None
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Access: 15 minutes walk from Kochi Station / 3 minutes walk from Harimayabashi
This innovative seasonal concept by 77Sweets shop in Kochi is poised to redefine the local dessert scene, offering a dynamic and ever-changing array of sweets that could inspire similar adaptive culinary ventures across Japan and beyond. The blend of traditional flavors with modern presentation, coupled with a commitment to seasonal freshness, marks an exciting step forward for kawaii food culture.
