Kimono x Afternoon Tea: The Latest “Nun-katsu” Trend Sweeping Japan! wargo Launches Campaign for Instagram-Worthy Experiences

Kimono x Afternoon Tea: The Latest “Nun-katsu” Trend Sweeping Japan! wargo Launches Campaign for Instagram-Worthy Experiences

Kimono x Afternoon Tea: The Latest “Nun-katsu” Trend Sweeping Japan! wargo Launches Campaign for Instagram-Worthy Experiences

Imagine stepping into a world where the timeless elegance of a Japanese kimono meets the delicate charm of a sophisticated afternoon tea. This enchanting fusion, affectionately dubbed “Nun-katsu” (a portmanteau for “Afternoon Tea Activity”), is becoming Japan’s hottest trend, especially among young women seeking unique, Instagram-worthy experiences. To celebrate and encourage this delightful cultural blend, Kimono Rental wargo has launched its “Kimono x Afternoon Tea Support Campaign,” running from January 27, 2026, across eight locations nationwide.

This innovative campaign invites customers to don a wargo kimono, indulge in an afternoon tea at a hotel or café, and then share their photos. As a sweet reward, participants will receive a 10% OFF coupon for their next kimono rental. It’s a perfect blend of tradition, luxury, and social media flair, transforming a simple outing into an unforgettable memory.

The Rise of “Nun-katsu”: Blending Tradition with Modern Indulgence

In recent years, the popularity of afternoon tea has soared, becoming a go-to activity for girls’ trips, anniversaries, and even “oshi-katsu” (fandom activities centered around supporting one’s favorite idol or character). While kimonos are traditionally associated with sightseeing, a new trend has emerged, particularly in Kyoto, where women are choosing to wear Homongi (formal visiting kimonos) for their afternoon tea outings. This shift is generating significant buzz on social media platforms like Instagram, where posts featuring kimono-clad individuals enjoying afternoon tea are met with enthusiastic responses.

This trend, often combining “kimono → afternoon tea → sightseeing,” is especially popular among wargo’s 20-30 something female customers in areas like Kyoto. The inherent “sense of the extraordinary” that a kimono provides, coupled with the “worldview and special feeling” of hotel sweets, creates a highly photogenic and deeply satisfying experience. As one delighted customer shared, “Enjoying afternoon tea in a kimono felt so special and made for truly beautiful photos!”

Campaign Details: Your Gateway to a Stylish Experience

The “Kimono x Afternoon Tea Support Campaign” is designed to encourage more people to embrace this unique cultural experience. Here’s how you can participate:

Campaign Name: Kimono x Afternoon Tea Support Campaign
Offer: Provide photos of yourself enjoying afternoon tea in a wargo kimono, and receive a 10% OFF coupon for your next kimono rental.
Eligibility: All Kimono Rental wargo customers.
Photo Requirement: Photos must clearly show you wearing a kimono and enjoying afternoon tea.
Campaign Period: January 27, 2026 (Tuesday) – March 15, 2026 (Sunday)
Coupon Usage Period: April 1, 2026 (Wednesday) – June 30, 2026 (Tuesday)
Participating Stores: All 8 Kimono Rental wargo stores nationwide.

How to Participate:

Rent a kimono from wargo and head out for afternoon tea.
Post your kimono x afternoon tea photos on social media at a later date.
Contact Kimono Rental wargo via official Instagram DM or the website inquiry form, stating “Kimono x Afternoon Tea Campaign Participation.”
Submit your posted photos and complete the campaign application form.
Receive your coupon code (valid from April 1 to June 30, 2026).
Enter the coupon code in the reservation form when booking your next rental.

For more details, visit the campaign article.

The Perfect Ensemble: Retro Modern Homongi

wargo offers a wide selection of kimonos, from casual options for sightseeing to formal attire suitable for elegant settings like hotels and lounges. The “Retro Modern Homongi” plan, priced from 5,500 yen, is particularly popular. This style, a harmonious blend of traditional elegance and contemporary flair, allows younger generations to enjoy formal kimono at an accessible price. The addition of an optional gold or silver embroidered obi (sash) for an extra 2,200 yen further enhances the refined look.

Recommended Options:

Hair Set (from 1,100 yen): A neatly tied-back hairstyle, like a soft and elegant chignon, is ideal for dining and perfectly complements the afternoon tea experience.
Peace of Mind Guarantee Service (from 330 yen): For unexpected spills, this service covers repairable stains under 10 square centimeters.

Ideal Occasions for Kimono x Afternoon Tea

This unique experience is perfect for a variety of special moments:

Graduation Trips: Create lasting memories with friends by enjoying a day of kimono rental and hotel afternoon tea.
Oshi-katsu: Capture stunning photos in a beautifully themed space, perfect for celebrating your favorite idol or character.
Anniversaries & Birthdays: Indulge in a special afternoon with friends or a partner, complete with delicious sweets and celebratory plates.
Weather-Proof Fun: Hotels offer a comfortable indoor setting, making it an excellent plan for any weather during your trip.

Collaborative Delights: Hotels Embrace the Trend

Building on the success of “Nun-katsu,” wargo has already forged exciting collaborations. A notable example is with Hotel New Otani Osaka, which partnered with wargo for its “Super Sweets Buffet 2026.” Customers booking through wargo’s special reservation page received a 500 yen discount on the buffet. This partnership highlights how the combination of kimonos and afternoon tea is spreading, particularly during graduation season, for girls’ trips and anniversaries.

wargo actively seeks to collaborate with other afternoon tea providers to further expand this unique experience. Interested businesses are encouraged to reach out via their inquiry form.

Why Choose Kimono Rental wargo for Your “Nun-katsu”?

Kimono Rental wargo, operated by Rasshinban Inc., offers a seamless and enjoyable kimono rental experience. With a mission to enrich the world with Japan’s charm, wargo provides diverse services in the tourism and inbound sector.

Their services are designed for convenience and quality:

Authentic Kimono Dressing: Professional kimono dressers ensure a comfortable fit that lasts all day.
Durable Hair Sets: Hairstyles are designed to stay beautiful even through meals.
Free Luggage Storage: Enjoy your outing hands-free.
Prime Locations: Eight stores in major Japanese tourist cities offer excellent access to hotels and cafes.
Easy Booking: 24-hour online reservations available, with walk-ins also welcome.

With kimonos starting from 3,300 yen, including complimentary dressing and accessories, wargo caters to a diverse clientele, from couples and families to international tourists. Beyond sightseeing, their extensive collection includes kimonos for formal events like parties, shrine visits, graduation ceremonies, coming-of-age celebrations, and Shichi-Go-San.

The Future of Kawaii Culture: Embracing “Wa” in Everyday Life

The “Kimono x Afternoon Tea” trend beautifully illustrates how traditional Japanese culture, known as “Wa,” can be integrated into modern “Kawaii” (cute) lifestyles. It’s more than just fashion; it’s about experiencing the rich aesthetic and refined hospitality of Japan in a fresh, accessible way. As this trend grows, it will likely inspire even more creative fusions, bringing the elegance of Japanese tradition to a global audience and enriching the future of Kawaii culture abroad.

Explore more about wargo and their offerings:

Discover local afternoon tea spots near wargo stores:

Kimono Rental wargo Store List: