Tsutaya Bookstore’s “Thanksgiving Festival” to Offer Exclusive Treasures
Starting February 6 (Friday) and running until March 1 (Sunday), 2026, Tsutaya Bookstores nationwide are set to host their highly anticipated “Tsutaya Bookstore Thanksgiving Festival.” This event is a heartfelt thank you to patrons, bringing together a diverse array of limited-edition and pre-sale items, hand-picked selections from concierges and staff, and engaging V-point and Instagram campaigns.
Exclusive and Pre-Sale Collections Unveiled
The festival is a prime opportunity to discover unique items that can only be found during this special period. From innovative beauty products to charming lifestyle accessories, the collection is designed to delight.
- HAA for rest Hand Cream 01 + Original Book Pouch (Tsutaya Bookstore Exclusive): This set from HAA, a brand inspired by traditional Japanese hot spring therapy, includes a hand cream with shea butter and beeswax, infused with lively lemongrass, citrus, and spice notes. It comes with an exclusive HAA original book pouch.
- hibi 10MINUTES AROMA “Yugure ni Kanaderu” (Tsutaya Bookstore Exclusive): Born from the fusion of Awaji Island incense and Harima matches, this aroma evokes the tender moments of an evening encounter, inspired by a prize-winning novel.
- Nail S CULTURAL GROW (Tsutaya Bookstore Exclusive): A sheer, fast-drying, high-quality nail color featuring impressive pink holograms in a gold glitter base. It adds a special sparkle to fingertips and can be layered over existing colors for unique arrangements.
- huhuru Heart Bloom Keychain Series Flower Flake (Tsutaya Bookstore Exclusive): Crafted by artist Hyery Hur of STUDIO662 in Seoul, these heart-shaped keychains encapsulate fragments of nature, bringing gentle color to everyday life and making perfect gifts.
- ANDIZUMO AMETSUCHI Wooden Box Set (Tsutaya Bookstore Exclusive): From the historic Izumo region, this cosmetic brand offers a set including five AMETSUCHI aroma mists (OKIYOME, SEIRYU, SUZAKU, BYAKKO, GENBU), a bamboo container, new moon purification salt, and a drawstring pouch, all presented in a wooden box.
- 810s: THE ARTIFACT Daruma (Tsutaya Bookstore Exclusive): This product brand elevates everyday objects into artifacts with deeper meaning. The exclusive collection includes five types: Daruma, Kokeshi, Maneki Neko, Kuma (bear), and Tanuki (raccoon dog).
- BRAIN SLEEP / RIRONE Brain Sleep Pillow RIRONE Edition (Tsutaya Bookstore Exclusive): A pillow designed to support efficient sleep and improve concentration for continuous learners. It features high breathability, washable construction, and helps align the neck, shoulders, and back, aiding respiration and posture.
- J-Scent “Moriiki” (Forest Breath) (Pre-sale): This made-in-Japan fragrance blends citrus and leaf green with the gentle embrace of hyacinth and muguet, deepened by oakmoss. It captures the tranquil whisper of green leaves swaying in the wind, leaving a serene, deep green aroma.
- nomaru bake Suzume Butter Sand (2 pcs) (Pre-sale): These charming butter sandwiches, shaped like a lucky fukurasuzume (plump sparrow), feature fragrant cookies made with Hokkaido wheat, whole wheat flour, and brown sugar, filled with milk chocolate caramel cream.
- Metamorphose Cookies & milk keychain (Pre-sale): From a Belgian miniature key charm brand, this adorable milk and cookie keychain brings the sweet joy of snack time right into your pocket.
- UCON ACROBATICS Noah Bag / Lotus Infinity – Silver Metallic (Pre-sale): A minimalist tote bag from a German sustainable and vegan brand. Its sleek design makes it perfect for daily use, from shopping to work, with an outer pocket for extra storage.
- SCIENCE AROMA Lavender Fabric & Room Mist (Pre-sale): The second series from SCIENCE AROMA, a brand that analyzes fragrance effects in collaboration with national universities. This mist contains plant-derived deodorizing ingredients, spreading a pleasant scent while eliminating odors and offering antibacterial, antiviral, and disinfectant effects on applied surfaces.
- SINN PURETE Heart Lock Scalp Brush (Blue Gray) (Pre-sale): A new color for this scalp brush, which features three uniquely designed pins and specific hardness to efficiently relieve scalp stiffness. It can be used with both dry hair and shampoo.
- KNT365 Mam PINGU Black (Pre-sale): This Made-in-Japan lifestyle brand presents a highly practical knit bag that fits laptops, tablets, and A4 documents. It’s versatile for commutes, school, overnight trips, and even as a mother’s bag.
Tsutaya Bookstore’s Masterpieces: Curated by Experts
Beyond the exclusive launches, the festival showcases a collection of “Masterpieces” – items meticulously chosen by Tsutaya Bookstore and Tsutaya Electrics concierges and staff from across the country.
- PON (New Rice Puffs): Described as a revolutionary take on traditional rice puffs, these earnestly crafted, delicious, block-shaped snacks from a rice shop are so good, they’re hard to stop eating.
- ISSH (Incense): Named after “Isshu,” the time it takes for an incense stick to burn, this brand’s incense invites deep relaxation, transforming the act of burning incense into a special, tranquil experience for mind and body.
- MYUUA (Colorful Items): With vibrant colors and playful designs, these items instantly lift spirits and make outings more enjoyable. They are sure to bring a sense of excitement to anyone who holds them.
- 392plusm/the3 (Rain Goods): This brand offers colorful and pop rain gear that brightens up rainy and snowy days. The bags and accessories are functional, lightweight, and popular for everyday use.
- ABITAX 0510 TagLight: This lightweight and sufficiently bright light is highly recommended for its ease of use. It easily attaches to bags or keys, proving incredibly convenient for navigating at night or finding lost items. It’s a cherished gift for all ages.
- LISARCH (Haircare Brand): Originating from the hair salon “LIM,” LISARCH is a haircare brand built on natural ingredients without compromise. Its products are perfect for enriching daily life, offering a rewarding experience that complements one’s lifestyle.
- DIDION (Cosmetics Brand): DIDION empowers individuals to express various facets of themselves—be it chic, cute, or elegant. With DIDION, sophisticated, trendy makeup is effortlessly achieved, encouraging playful self-expression.
Special Campaigns to Enhance the Experience
To further express gratitude, the Thanksgiving Festival includes two exciting campaigns:
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V-Point Campaign: During the entire festival period (February 6 to March 1), customers will receive 5x V-points on all book purchases. Additionally, from February 21 (Saturday) to February 23 (Monday/Holiday), 5x V-points will be awarded on other items such as stationery, home appliances, rentals, CDs/DVDs, and games. Some exclusions apply.
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Instagram Campaign: Participants will have the chance to win luxurious prizes by following the official Tsutaya Bookstore Instagram account. Further details will be announced on the special festival website and the official Instagram page: Tsutaya Books Official Instagram.
One enthusiast, eagerly anticipating the event, shared, “Tsutaya always has a knack for finding those special items that just spark joy. I can’t wait to see what unique treasures await this year!”
This festival exemplifies how bookstores in Japan are evolving beyond mere literary hubs, transforming into vibrant lifestyle destinations. By curating unique goods and fostering community engagement through special events, Tsutaya Bookstores continues to shape a future where culture, comfort, and discovery seamlessly intertwine, offering a richer, more inspiring daily life for all. Don’t miss this opportunity to explore a world of carefully selected goods and exciting offers.
For more details on the festival, visit: Tsutaya Bookstore Thanksgiving Festival.
Find participating stores for limited/pre-sale items here: Store List for Limited Items.
Find participating stores for concierge-recommended items here: Store List for Recommended Items.
