Sanrio’s Magical Touch Transforms Odakyu Tama Center Station

Sanrio

A “Yumekawaii” Wonderland at Every Turn

The new design will extend across various parts of the station, including pillars, walls, ceilings, electronic signboards, and information signs. A special key visual near the West Exit ticket gate will depict the characters holding Odakyu train-shaped passports, embarking on their journey to Sanrio Puroland – a design exclusive to this station. This creates a charming narrative, making waiting times and meet-ups more enjoyable as visitors search for their favorite characters.

Sanrio characters at Odakyu Tama Center Station's West Gate

Beyond aesthetics, functionality is also a key focus. Signage will be designed for improved visibility, and different colors will be used for stairs and escalators leading to and from the platform, ensuring easy navigation, especially for children. The entire station environment, from the concourse to the platforms, will radiate a bright and inviting atmosphere.

Sanrio characters decorating stairs at Odakyu Tama Center Station

Sanrio characters decorating a waiting room at Odakyu Tama Center Station

Renovation Details and Special Offers

The renovation work is scheduled to commence on Monday, February 2, 2026, with an anticipated completion around Saturday, February 14, 2026. The station is conveniently located just a 5-minute walk from Sanrio Puroland.

For those planning a visit to Sanrio Puroland via the Odakyu Line, the “Sanrio Puroland EMot e-Passport (with Odakyu Train Ticket)” offers a convenient and economical option. This package combines a round-trip Odakyu Line ticket with a park day passport, potentially saving up to 1,300 yen (for journeys from Odawara Station) compared to purchasing tickets separately. Users can simply scan a QR code on their smartphone for both train travel and park entry, ensuring a smooth and hassle-free experience.

Pricing for Sanrio Puroland EMot e-Passport

This station renovation is a testament to the enduring appeal of Sanrio characters and their ability to bring joy to people of all ages. Fans of Sanrio’s enchanting universe will surely feel an extra sprinkle of magic from the moment they step off the train, making their journey to Sanrio Puroland an integral part of the whimsical experience.

Sanrio Puroland Official Website: https://www.puroland.jp/
Purchase site for Sanrio Puroland EMot e-Passport: https://www.emot.jp/service/detail/sanrio-odakyu.html

© 2026 SANRIO CO., LTD. APPROVAL NO. P170109-1

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