A Delightful Discovery: Sanrio Characters Hide and Seek in New Capsule Toys
BeneLic Co., Ltd. has launched a new capsule toy series, “Sanrio Characters Miitsuketa! Mini Square Case Keychain” (all 5 types / 400 yen each, tax included), available in capsule toy vending machines across Japan since mid-January 2026. This collection brings a touch of nostalgic charm with its unique square case designs featuring beloved Sanrio characters.
Ingenious Design and Practicality
Each palm-sized square case in the “Sanrio Characters Miitsuketa! Mini Square Case Keychain” series showcases a clever design that plays on the theme of discovery. The exterior of the pouch features characters playfully hiding their faces with clothing or books, or adorned with their signature icons. Upon opening, the interior reveals the character’s full face, creating a joyful “Miitsuketa!” (み～つけた！), a Japanese phrase meaning “I found it!” or “Found you!”, moment for the owner. This thoughtful detail adds a layer of interactive fun to the design.
Each character comes with a uniquely colored charm, making these keychains perfect for attaching to bags or pouches. They serve as charming accessories while also offering practical storage for small items like coins or candies. The collection includes:
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Hello Kitty
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Bad Badtz-Maru
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Pochacco
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Kerokerokeroppi
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Pompompurin
Product Details
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Product Name: Sanrio Characters Miitsuketa! Mini Square Case Keychain (All 5 types)
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Release Date: Sequentially from mid-January 2026
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Price: 400 yen per turn (tax included)
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Target Age: 15 years and older
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Size: Case body approx. W55 × H55mm
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Materials: PVC, zinc alloy, iron
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Available at: National capsule toy vending machine corners
Connecting with the Kawaii Community
BeneLic’s commitment to creating joyful and interesting capsule toys is evident in this new release. The design, with its playful reveal, captures the essence of childhood discovery, a sentiment that resonates deeply with Sanrio fans worldwide. Such accessible and interactive merchandise continues to strengthen the bond between fans and their favorite characters.
For more information and updates on BeneLic’s capsule toy offerings, please visit their official channels:
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Official Page: <https://benelic.com/capsuletoy/>
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Official X (formerly Twitter): <https://x.com/capsuletoybu>
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Official Instagram: <https://www.instagram.com/benelic.capsuletoy/>
These charming capsule toys not only offer a piece of nostalgic joy but also highlight Sanrio’s enduring ability to innovate within the ‘kawaii’ culture, bringing accessible and interactive merchandise to global fans and ensuring the playful spirit of Sanrio continues to thrive.
