WEGO and WILD BLUE Unite: Exclusive Fashion Line Debuts with One-Day Idol Store Manager Event!
Get ready, fashion and J-pop fans! WEGO is launching a thrilling collaboration with the popular 5-member boy group WILD BLUE, featuring a unique collection and an unprecedented fan interaction event.
Lifestyle Culture Store WEGO, operated by WEGO Co., Ltd., has announced an exciting collaboration with the 5-member boy group WILD BLUE, who celebrated their first anniversary last year. This special collection will be available for pre-sale on the WEGO ONLINE STORE on February 20, 2026 (Friday), followed by a general release at WEGO 1.3.5… Harajuku and WEGO Shinsaibashi stores on February 21, 2026 (Saturday).
Member-Supervised Collection: A Full Wardrobe for Fans
The collaboration features eight distinct items, all supervised by the WILD BLUE members themselves. This collection offers a complete look, ranging from apparel like T-shirts, polo shirts, zip hoodies, and sweatpants, to accessories such as caps, knapsacks, socks, and key charms. Each piece reflects the group’s unique style, allowing fans to incorporate a touch of their idols into their daily fashion.
The Exclusive Collection Items:
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Graphic Bleach T-shirt
Price: ¥3,959 (tax included)
Colors: White, Brown, Black
Sizes: M, L
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Graphic Line Polo Shirt
Price: ¥4,399 (tax included)
Colors: Navy, Black
Sizes: M, L
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Graphic Zip Hoodie
Price: ¥6,599 (tax included)
Colors: Navy, Heather Grey
Sizes: M, L
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Graphic Sweatpants
Price: ¥5,499 (tax included)
Colors: Navy, Heather Grey
Sizes: M, L
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Logo Embroidered Cap
Price: ¥3,299 (tax included)
Colors: Brown, Sumikuro (Charcoal Black)
Size: F
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Socks Set
Price: ¥1,649 (tax included)
Colors: White, Brown (2-pair set)
Size: F (25-27 cm)
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Logo Knapsack
Price: ¥4,399 (tax included)
Colors: Black, Pattern 1
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Key Charm
Price: ¥1,649 (tax included)
Color: Silver
“WILD BLUE” One-Day Store Manager Event: A Dream Come True for Fans
To commemorate the launch, “WILD BLUE” will host a special one-day store manager event. Imagine your favorite idol handing you your purchases at the register – this event makes that a reality! Participants will also enjoy a send-off meeting with the members. This is a rare opportunity for direct interaction, creating unforgettable memories for fans.
Event Schedule & Locations:
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February 21, 2026 (Saturday) 13:30~ @WEGO 1.3.5… Harajuku
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February 22, 2026 (Sunday) 13:30~ @WEGO Shinsaibashi
How to Participate:
A total of 200 lucky individuals will be invited through a lottery system. Winners must purchase over ¥5,000 (excluding tax) worth of collaboration items at the event store on the day to receive an event participation ticket. Advance registration for a free WEGO ONLINE STORE membership is required.
To enter the lottery, hopeful participants must line up at the store between 9:00 and 9:30 AM on the event day to receive a random “lottery ticket.” This ticket serves both as the lottery number for event participation and the numbered ticket for purchasing collaboration items. Winning numbers and designated purchase times will be announced at the store entrance and on WEGO’s official X and NEWS page.
Exclusive Novelties for Event Attendees
On event days, customers purchasing over ¥3,000 (excluding tax) of collaboration items will receive an original WILD BLUE trading card, with a chance to get a randomly signed card! These limited-edition cards are available on a first-come, first-served basis while supplies last.
About WILD BLUE
WILD BLUE is a dynamic 5-member boy group consisting of Koki Yamashita, Hayate Miyatake, Naoya Suzukawa, Yuto Ikeda, and Hinata Suzu. They debuted in September 2024 with “WILD BLUE,” successfully held their debut showcase live at Pacifico Yokohama National Grand Hall in November of the same year, and sold out all performances of their national tour in April 2025. Their 3rd Digital Single, “Bubbles,” which became their first drama theme song, topped Spotify’s Viral Charts for two consecutive weeks. The group actively performs live across Japan, including a 1st-anniversary concert at Makuhari Event Hall in September, demonstrating their unstoppable momentum. A 1st album release and a hall tour are also planned for 2026.
Learn more about WILD BLUE on their official site:
About WEGO
WEGO Co., Ltd. operates approximately 180 “WEGO” Lifestyle Culture Stores nationwide. With the corporate slogan “YOUR FAN,” WEGO develops a wide range of products in fashion, culture, and lifestyle, and hosts in-store events. The brand garners immense support from young people for its curation of street culture and various communities, as well as its project support. In addition to WEGO, the company also develops numerous brands by appointing artists as producers and directors.
Explore WEGO’s world:
This collaboration between WEGO and WILD BLUE exemplifies the evolving landscape of fan engagement in Japan, blurring the lines between fashion and idol culture. Such interactive events provide a unique platform for fans to connect directly with their beloved artists, fostering a deeper sense of community and excitement. As Japanese idol culture continues its global ascent, these innovative approaches to fan interaction are likely to become a blueprint for cultural exchange, bringing the vibrant energy of J-pop closer to international audiences.
