The Endearing World of Korilakkuma and Chairoikoguma
Korilakkuma, a small white bear who appeared mysteriously, is a beloved companion to Rilakkuma. Chairoikoguma, a genuine bear from the Honey Forest who adores honey, shares a special bond with Korilakkuma since their meeting. These characters, known for their endearing personalities, have previously delighted fans through “Korilakkuma Store” events, which began in 2016, and “Korilakkuma and Chairoikoguma Store” events in more recent years, consistently drawing large crowds. The recurring success of these pop-ups underscores the enduring appeal and strong fan base of these adorable San-X creations.
This year’s “Kumakyun♡Flower Marche” at Yurakucho Marui continues the tradition, inviting visitors to immerse themselves in a world where Korilakkuma and Chairoikoguma are surrounded by lovely blossoms. A significant highlight of this event is the celebration of Chairoikoguma’s 10th anniversary, with special commemorative items planned for release, making this a truly unique opportunity for collectors and fans alike.
Exclusive Merchandise Blooms with Charm
The store will offer a range of exclusive “Kumakyun♡Flower Marche” themed products, designed to bring a smile to any fan’s face. These limited-edition items will be available from February 19th (Thursday) at the pop-up, with some also appearing on the San-X Net Shop and Rilakkuma Store & Sumikkogurashi Shop Online from February 20th (Friday). The collection includes an array of adorable plushies, fashion accessories, and daily goods that capture the floral and heartwarming theme.
Additionally, Rilakkuma Store Tokyo Station and Osaka Umeda stores will feature an exclusive Korilakkuma plushie from February 19th (Thursday), offering another unique item for fans.
Special Promotions and Novelties
Shoppers at the Rilakkuma Store Tokyo Station and Osaka Umeda stores who spend 5,500 yen (tax included) or more from February 19th (Thursday) will receive a special drawstring pouch on a first-come, first-served basis, while supplies last.
The “Korikogu Store ~Kumakyun♡Flower Marche~” will also offer exclusive purchase benefits, with different items available on specific dates:
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February 19th (Thursday), 21st (Saturday), and 23rd (Monday/Holiday): Customers spending 11,000 yen (tax included) or more will receive a tote bag on a first-come, first-served basis. Distribution is limited each day.
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February 20th (Friday) and 22nd (Sunday): Customers spending 5,500 yen (tax included) or more will receive a bag mirror charm on a first-come, first-served basis. Distribution is limited each day.
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March 7th (Saturday): Customers spending 2,500 yen (tax included) or more will receive a can magnet (set of 2) on a first-come, first-served basis, while supplies last.
Please note that all novelty items are limited in quantity and offered one per transaction, while supplies last.
Event Details
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Period: February 19th (Thursday) – March 12th (Thursday), 2026
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Store Name: Limited-time “Korikogu Store ~Kumakyun♡Flower Marche~”
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Location: Yurakucho Marui 1F Calendarium, 2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
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Business Hours: 11:00 AM – 8:00 PM (closes at 7:00 PM on the final day)
Entry requires advance reservation. Further details will be announced later on the official homepage and X (formerly Twitter).
- Yurakucho Marui HP: https://www.0101.co.jp/086/
Meet the Characters
Rilakkuma, a bear in a costume, lives with Korilakkuma and Kiiroitori at the home of an office lady named Kaoru. The identity of the person inside the costume remains unknown. Rilakkuma’s main interests are daily meals and snacks, with favorite foods including hotcakes, omurice, pudding, and dango. Chairoikoguma is a friend from the Honey Forest.
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Learn more about Rilakkuma: https://www.san-x.co.jp/rilakkuma/profile/
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Rilakkuma Goyo-ruri Site (San-X Net): https://www.san-x.co.jp/rilakkuma/
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Rilakkuma Official X: https://twitter.com/rilakkuma_gyr
Chairoikoguma’s 10th Anniversary Celebrations
In 2026, Chairoikoguma celebrates its 10th anniversary, marked by the launch of a special anniversary website. This site is a treasure trove of 10th-anniversary information, including “Today’s Chairoikoguma” fortune-telling (a daily challenge), a history of Chairoikoguma’s past themes, and a collection of “Koguma’s Honey Forest News” four-panel comics. Fans can also obtain special 10th-anniversary wallpapers, making it a must-visit digital destination.
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Chairoikoguma 10th Anniversary Site: https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/
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Chairoikoguma Official X: https://x.com/Chairoikoguma_5?s=20
About San-X
San-X Co., Ltd. continues to create over 1,000 100% original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. These characters, with their cute appearance, subtly humorous charm, and comforting presence, are shared worldwide through original products, licensing, various events, promotions, and videos. The unique appeal of San-X characters, extending beyond mere cuteness, attracts a wide audience, fostering deep connections with fans.
Embracing Kawaii Culture’s Future
The “Korikogu Store ~Kumakyun♡Flower Marche~” not only offers a chance to acquire adorable merchandise but also celebrates a significant milestone for Chairoikoguma. Such events, blending beloved characters with seasonal themes and exclusive offerings, continue to strengthen the emotional connection fans have with “kawaii” culture. As these characters evolve and celebrate anniversaries, they reinforce Japan’s unique contribution to global cuteness, inviting fans worldwide to embrace the joy and warmth they bring. This event serves as a vibrant testament to the enduring and expanding appeal of Japanese character culture on the international stage.
