The Puru-Puru Revolution: Japan’s Agar-Based Hydrogel Eye Patch Becomes a Winter Skincare Must-Have
With over 224,000 units shipped, this unique serum pack infused with human stem cells is transforming dry, delicate skin around the eyes and mouth, earning rave reviews and global attention.
In the ever-evolving world of Japanese beauty, a unique skincare gem has captured hearts and transformed complexions: the Placonec Premium Hydrogel Eye Patch. Developed by Celeb Co., Ltd., under their popular cosmetics brand “Placonec,” this specialized sheet pack for the delicate eye and mouth areas has achieved an astounding milestone, surpassing 224,000 units in cumulative shipments. As the dry season arrives, demand for this hydrating powerhouse is soaring, with customers consistently praising its effectiveness across numerous e-commerce platforms and review sites.
The secret behind its widespread acclaim lies in its distinctive “hydrogel” sheet, crafted from agar—a gelatinous substance derived from seaweed, often used in traditional Japanese sweets for its unique texture. This “puru-puru” (a delightful Japanese onomatopoeia for bouncy, jelly-like) sheet adheres “pita-tto” (snugly) to the skin the moment it’s applied, creating a sensation that is both cooling and deeply comforting. As the skin’s natural warmth gently activates the patch, the rich beauty ingredients slowly melt and permeate the stratum corneum, delivering a concentrated dose of nourishment.
What truly sets the Placonec Premium Hydrogel Eye Patch apart is its meticulous blend of high-quality beauty ingredients, encased within this innovative agar base. Unlike conventional cotton-type masks, agar boasts exceptional moisture retention capabilities. The formulation focuses on three core functions:
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Hydration (Moisture Retention): Featuring Human Stem Cell Conditioned Media (HAS), Swallow’s Nest Extract, Collagen, Hyaluronic Acid, Ceramide, and Lecithin, it drenches the skin in moisture, leaving it supple and dewy.
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Aging Care (Restoration): Infused with Horse Placenta and CoQ10, it works to refine and rejuvenate the skin, promoting a smoother, more resilient appearance.
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Transparency (Replenishment): With Vitamin C, Cucumber Extract, Tea Leaf Extract, and Saccharomyces, it helps to brighten the skin and enhance its natural clarity.
Beyond these star ingredients, the patch also includes widely recognized hydrating components like elastin, alongside natural extracts such as cucumber and aloe, which contribute to smoother pores and a luminous complexion. Each box contains a generous 60 sheets, providing approximately one month’s supply when used twice daily. This translates to an incredibly cost-effective beauty ritual, costing less than 100 yen per application, making luxurious care accessible to everyone.
“Customers frequently mention how the unique ‘puru-puru’ texture feels incredibly refreshing and how their skin feels noticeably softer and more hydrated after use,” shares a representative from Celeb Co., Ltd., highlighting the immediate, tangible benefits. As the dry season takes hold, the demand for effective hydration solutions like this premium eye patch is likely to continue its upward trajectory, proving that innovative, ingredient-rich, and cost-effective Japanese beauty products are not just a trend but a staple for radiant skin. This fusion of traditional agar with cutting-edge skincare ingredients may well pave the way for future “kawaii” beauty innovations globally, offering a delightful and effective approach to maintaining youthful, vibrant skin.
Product Details:
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Product Name: Placonec Premium Hydrogel Eye Patch
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Content: 90g (60 sheets)
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Manufacturer’s Suggested Retail Price: 2,980 yen (tax included)
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Classification: Made in Korea, Cosmetics
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Manufacturer/Distributor: Celeb Co., Ltd.
Company Information:
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Company Name: Celeb Co., Ltd.
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Representative: Yukiko Oya, Representative Director
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Location: 5A Kyowa Bldg., 1-5-6 Iidabashi, Chiyoda-ku, Tokyo 102-0072
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Established: May 24, 2001
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Business Activities: TV mail order, TV mail order vendor, cosmetics manufacturing and sales, cosmetics sales (in-house/wholesale), OEM product planning, planning of cosmetics, sundries, kitchen goods, etc.
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Capital: 18 million yen
