NICI’s “Dream World” Lands in Tokyo!
Experience Whimsical Plushies and Kawaii Goods at Kinshicho Marui’s Limited-Time Pop-Up
A captivating “NICI Aira Shop” has opened its doors for a limited run at Kinshicho Marui in Tokyo, inviting visitors into a realm of soft, whimsical charm. From January 16 to January 31, 2026, the 1st floor of Kinshicho Marui will host this special pop-up, showcasing an array of delightful NICI plush toys and an exciting selection of general merchandise. This event, a first for Kinshicho Marui, offers a unique opportunity to immerse oneself in the enchanting world of NICI, a brand celebrated globally for its distinctive character goods.
Upon entering the “NICI Aira Shop,” guests are greeted by a vibrant display of beloved NICI original plushies, each crafted with a soft touch and endearing design. Beyond the iconic stuffed animals, the shop boasts a rich assortment of character brand items and imported sundries, ensuring a new discovery with every visit. Shoppers can find exclusive plush toys rarely available elsewhere, alongside charming figure pouches and heart-fluttering keyholders designed to infuse daily life with a splash of color and joy. The collection extends to seasonal fashion accessories, aiming to complement a cozy lifestyle. It’s a treasure trove for anyone seeking to add a special, playful touch to their belongings.
The Enduring Charm of NICI: A Global Phenomenon Born in Germany
The story of NICI began in Germany in 1986, born from a couple’s desire to create safe and vividly designed plush toys for their daughter. This heartfelt origin evolved into a globally cherished brand, with products conceptualized at its headquarters in Altenkunstadt, Germany. NICI is renowned for its originality, unique character, and commitment to high quality, featuring plushies with an irresistibly soft texture and a strong emphasis on safety. The brand’s appeal has expanded through collaborations with apparel labels, reaching a broad audience. In recent years, NICI’s keyrings and figure pouches have captured the hearts of junior high and high school students, becoming a popular accessory for personal expression.
Featured Items to Discover
The “NICI Aira Shop” presents a curated selection of items that exemplify the brand’s charm and utility:
-
NICI Lunch Bag (3,950 yen including tax): Featuring popular characters like the Gorilla, Love Bear, and Schnauzer, this lunch bag is both adorable and practical. Its interior is lined with insulated aluminum fabric, and an external pocket provides convenient storage for items like wet wipes. A buckle on the handle allows for easy attachment to suitcases or strollers, making it a versatile companion for commutes, school, picnics, and leisure.
-
Shaun the Sheep Alphabet Keyring (1,320 yen including tax): These fluffy keyrings bring the beloved Shaun the Sheep character to life, each clutching a letter of the alphabet. When attached to a bag, their little legs dangle playfully, adding a touch of cuteness. They make excellent personalized markers or thoughtful gifts for friends, perfect for adorning daily bags.
-
Love Panda Keyring (from 1,350 yen including tax): The enduring popularity of NICI worldwide is rooted in its blend of safety and vibrant design. These keyrings, exemplified by the Love Panda, offer a fluffy, soft-to-the-touch experience that appeals to all ages. Attaching one to a bag or keys allows individuals to carry a piece of NICI’s comforting texture wherever they go.
-
“Let me out” Plushies (from 3,300 yen including tax): The “Let me out” series introduces a playful twist: plush toys that transform into a different character with a simple flip. Their charming, rounded forms offer double the fun. The lineup includes delightful pairings such as “Bird & Kiwi,” “Bear & Honey Pot,” “Fox & Tiger,” and “Wolf & Sheep.”
“The tactile joy of NICI plushies is truly something special,” remarked one enthusiast, highlighting the brand’s unique appeal. “They’re not just cute; they feel incredibly comforting, like a warm hug.”
Shop Information
The “NICI Aira Shop” is a fleeting opportunity to discover these charming goods.
-
Dates: January 16, 2026 (Friday) – January 31, 2026 (Saturday)
-
Location: Kinshicho Marui 1F Calendarium
-
Hours: 10:30 AM – 8:00 PM (Closing at 6:00 PM on the final day)
For more details on the venue, please visit:
As NICI continues to weave its magic across the globe, these pop-up experiences in key Japanese retail hubs like Marui serve as vital touchpoints. They not only introduce new fans to the brand’s unique blend of German craftsmanship and universal cuteness but also reinforce Japan’s role as a vibrant center for kawaii culture, further spreading its gentle, comforting influence internationally.
