A Trip Down Memory Lane for “Heisei Joji”
The inspiration for this unique collection comes directly from the hearts of WEGO staff members. An internal survey asked staff, many of whom identify as “Heisei Joji” (平成女児), to name their favorite ‘Ciao’ manga. “Heisei Joji” refers to girls who grew up during Japan’s Heisei era (1989-2019), a period often defined by the vibrant, dream-filled narratives found in shojo manga magazines like ‘Ciao.’ From over 700 responses, these three iconic titles emerged as the top choices, ensuring a collection steeped in authentic generational appeal. ‘Ciao’ itself has long championed the dreams, fashion, and romance of elementary school girls, making it a cultural touchstone for many.
Fashion Meets Fantasy: The Collaboration Items
The collaboration items beautifully blend the charm of “Heisei Joji” culture with contemporary fashion trends, transforming beloved manga elements into stylish apparel and accessories. This collection invites both long-time fans and new generations to discover the magic of these stories in a fresh, fashionable way.
Among the charming lineup are:
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Roomwear: ¥8,799 (tax included)
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Sweatshirts: ¥4,399 (tax included)
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Smartphone Clips: ¥1,099 (tax included)
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Hair Clips: ¥1,099 (tax included)
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Kigurumi Cap Keyholders: ¥1,759 (tax included)
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Dress Charm Keyholders: ¥2,199 (tax included)
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Hikkake Mascot (Hanging Mascot): ¥2,529 (tax included)
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Pouches: ¥2,199 (tax included)
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Drawstring Pouches: ¥1,759 (tax included)
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Room Shoes: ¥3,299 (tax included)
- Random Stickers: ¥550 (tax included)
Special Pop-Up Events
To celebrate this exciting launch, WEGO 1.3.5… Harajuku and WEGO Shinsaibashi stores will host special pop-up events from January 30 to February 12, 2026. These events will feature photo booths and panels designed to immerse visitors in the enchanting worlds of “Kirarin Revolution,” “Gokujō!! Mecha Mote Iinchō,” and “Mirumo de Pon!”. It’s a fantastic opportunity for fans to connect with their favorite series and capture some memorable moments.
For all the ‘Heisei Joji’ out there and new fans discovering these timeless tales, this collection promises a delightful trip down memory lane and a fresh take on beloved characters. Don’t miss out on these charming items!
Where to Buy
The collaboration items will be available from January 30, 2026 (Friday). The WEGO ONLINE STORE will begin sales at noon.
Participating WEGO Stores:
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Shinsaibashi Store
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Sapporo Store
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Sendai Ekimae E-Beans Store
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Aeon Mall Takasaki Store
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Omiya Arche Store
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Ikebukuro P’Parco Store
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LaLaport TOKYO-BAY Store
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LaLaport Yokohama Store
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LaLaport Togo Store
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Osu Store
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HEP FIVE Store
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Hiroshima Store
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Canal City Hakata Store
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Amu Plaza Kumamoto Store
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WEGO 1.3.5… Harajuku Store
This collaboration exemplifies how Japanese pop culture, particularly the enduring charm of shojo manga, continues to inspire and evolve, finding new expressions in contemporary fashion. It bridges generations, allowing both nostalgic fans and new audiences to embrace the ‘kawaii’ spirit of ‘Ciao’ in their everyday style, potentially sparking a global resurgence of Heisei-era aesthetic.
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