Unveiling the Magic: “Saitama Charm Promotion Conference” Releases Behind-the-Scenes Footage
Saitama Prefecture, a region often celebrated for its vibrant local culture and scenic beauty, is pulling back the curtain on its popular YouTube program, “Saitama Charm Promotion Improvement Conference.” On January 20th, a captivating making-of video (Part 1) was released on the “Chocotabi Saitama Official Channel,” offering viewers an exclusive peek into the production process and featuring previously unreleased scenes from the show’s initial four episodes.

What is the “Saitama Charm Promotion Improvement Conference”?
This unique YouTube series is dedicated to showcasing Saitama’s diverse tourist attractions and culinary delights to a wider audience. The program brings together a dynamic cast to explore various locations within Saitama, discussing the best ways to convey the prefecture’s charm. The hosts, including Saitama native idol Rei Seimiya, outing creator Mizuki Osako, comedian Hirai Masaaki of “Danshi Branco” (serving as Chairman), and Nakatani Yuta of “Mayurika” (Vice Chairman), engage in a lively conference format, learning and experiencing Saitama’s unique offerings firsthand. Viewers are invited to join them on this journey of discovery, finding new facets of Saitama’s appeal.
A Glimpse Behind the Scenes: Unreleased Footage and an Original Song
The newly released making-of video compiles candid moments and unreleased footage from the first four episodes, which covered fascinating themes like “Saitama’s Sake” (traditional Japanese rice wine), “Saitama’s Udon” (thick, chewy wheat noodles), “Saitama’s Flowers,” and “Eiichi Shibusawa” (a pivotal figure in modern Japanese economic history). Beyond the delightful behind-the-scenes glimpses, the video also features the program’s original theme song, “Saitama wa Tsumari Iimonda” (Saitama is, after all, a good place), penned and composed by the talented singer-songwriter JiHyang.

Fans of Rei Seimiya and Japanese comedy will surely delight in these candid glimpses, offering a fresh, lighthearted perspective on Saitama’s allure. The playful atmosphere, coupled with the genuine reactions of the cast, makes for an engaging watch that deepens appreciation for both the program and the prefecture it highlights.
Meet the Theme Song Creator: JiHyang
JiHyang, a singer-songwriter hailing from Asagaya, Tokyo, is known for her ability to weave comforting melodies and lyrics. Her music, which she describes as a


