Dual Power: UV Protection Meets Dazzling Design
First and foremost, the masks now boast a powerful UV-cut function, responding to the growing demand for daily sun protection. With a remarkable ultraviolet cut rate of up to 94% (which may vary slightly by series and color), these masks act as a delicate shield against the sun’s rays, making your daily outings worry-free. Imagine stepping out, feeling the gentle spring breeze, knowing your skin is protected without compromising on your look.
Adding to their allure is MASCODE’s uniquely developed glitter string. Each color of the string is intricately woven with different glitter threads, creating a subtle, shimmering effect that catches the light beautifully. This thoughtful design transforms the mask’s ear loops into charming accessories, much like delicate earrings or a statement necklace, adding a touch of sparkle to your everyday ensemble. The meticulous craftsmanship ensures that every detail contributes to an overall aesthetic that is both refined and playful.
A Trio of Trendy Hues
The new UV-cut Glitter Series offers a carefully curated palette of three exquisite colors, all featuring the trendy Peach Bronze Glitter strings. Each mask body presents a distinct ambiance when worn, allowing for versatile styling.
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Light Mocha Brown x Peach Bronze String: A sophisticated choice for an elegant look.
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Light Greige x Peach Bronze String: Offers a translucent, refined impression.
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Pink Beige x Peach Bronze String: Infuses a heartwarming blush, perfect for a gentle, feminine touch.
Product Overview & Release Details
The “MASCODE 3D Mask UV Cut Glitter” series will be available in M size, with each pack containing 7 masks priced at 660 yen (tax included). The materials include polypropylene and polyethylene for the main body, and nylon, polyurethane, and polypropylene for the ear loops.
Release Schedule:
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Pre-orders: Began on January 20, 2026, at the SUNSMARCHE official EC site and SUNSMARCHE Rakuten store.
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Early Launch: February 2, 2026, at the SUNSMARCHE official EC site, available here: https://sunsmarche.jp/shop/pages/mascode.
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General Release: March 2, 2026, at nationwide variety shops and official online stores. Please note that some stores may not carry the full lineup.
MASCODE: Redefining Beauty with Every Detail
MASCODE is more than just a mask brand; it’s a “dress code brand that expresses ideal ‘beauty’.” It offers hygiene masks and eyeliners designed to be chosen according to occasion, attire, mood, and desired impression. Its philosophy, “Create Beauty Models and Beyond,” emphasizes creating optimal solutions for “that moment, that place, that scene” through innovative function and design. It aims to transcend gender, trends, and values, supporting individuals in their pursuit of beauty.
The Future of Kawaii: Blending Protection and Personal Style
As “kawaii” culture continues to evolve globally, the demand for products that blend aesthetic appeal with practical benefits is on the rise. MASCODE’s latest offering, with its focus on UV protection and fashion-forward design, exemplifies this trend. It suggests a future where personal care items are not just functional but also integral to expressing one’s unique style, making everyday essentials feel like luxurious accessories. This innovative approach to masks could inspire similar integrations of beauty and utility across various categories, further blurring the lines between health, fashion, and self-expression in the global kawaii landscape.
