Dive into Kawaii: Exclusive Hello Kitty Unipatchin Arrives at HELLO KITTY SMILE
An enchanting new collectible, the limited-edition “Unipatchin” featuring Hello Kitty, is now available exclusively at the media art and restaurant facility “HELLO KITTY SMILE.” This unique item, designed to capture the hearts of fans, launched on January 21st.
The “Unipatchin,” a popular customizable accessory, showcases a special design available only at HELLO KITTY SMILE. The front of the item features Hello Kitty adorned in an Otohime (Princess of the Dragon Palace, a figure from Japanese folklore often associated with the sea) costume, while the reverse side presents her as a charming mermaid. This dual design offers a delightful glimpse into an underwater fantasy world.

Effortlessly attachable to bags or pouches, this adorable accessory is perfect for daily use, serving as a cherished travel memento, or an ideal souvenir for loved ones. Its versatility makes it a must-have for any Hello Kitty enthusiast. “What a charming way to carry a piece of the sea’s magic with Hello Kitty every day!” remarked one fan.
The exclusive “HELLO KITTY SMILE Unipatchin” is priced at 800 yen (tax included) and can be purchased at the 1st-floor event area within the HELLO KITTY SMILE facility. For those planning a visit, the facility is located at 985-1 Nojima Hirakiura, Awaji City, Hyogo Prefecture. Further details and updates on availability can be found on the official website:
This exclusive release from HELLO KITTY SMILE not only offers a delightful new item but also reinforces the enduring appeal of Hello Kitty, blending traditional Japanese folklore with her iconic charm. Such unique, location-specific merchandise continues to be a driving force in global kawaii culture, inviting fans from around the world to discover special treasures that celebrate creativity and character.


