Key Renewal Highlights
The renewal brings two significant updates:
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Enhanced Pyromidilol Concentration: The star ingredient, Pyromidilol, has been boosted to 200% of its previous formulation, amplifying its effectiveness in promoting scalp health.
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Eco-Conscious Packaging: Reflecting a growing global awareness, VITALISM has streamlined the product’s packaging by eliminating the outer box, a step towards reducing material consumption and environmental impact.
VITALISM’s philosophy, “Healthy hair is born from a healthy scalp environment,” has guided its product development from the outset. This ethos, originating from a Tokyo Omotesando scalp care clinic, emphasizes daily care as a pathway to cultivating strong, beautiful hair. The brand has seen remarkable success, with over 2.58 million units sold as of October 2023. Notably, their “VITALISM Scalp Shampoo MEN” secured the top spot in Don Quijote’s scalp shampoo category for two consecutive years (2022 and 2023), a testament to its widespread appeal and efficacy in the Japanese market.
As one beauty enthusiast shared, “A healthy scalp truly feels like the secret garden for beautiful hair, and VITALISM’s focus on this foundation is incredibly reassuring.”
The renewed VITALISM Scalp Tonic (150ml) is available through the official online store and various e-commerce platforms. The transition to the new formula will occur sequentially based on stock availability.
This renewal by VITALISM not only elevates their product offering but also sets a precedent for how Japanese beauty brands are integrating advanced scientific formulations with environmental consciousness. For global consumers, it highlights a holistic approach to beauty where scalp health is recognized as paramount, a trend likely to shape future haircare innovations.
Company Information
Hair Genius Laboratories, Inc., headquartered in Shibuya, Tokyo, continues to lead in the manufacturing and sales of cosmetics, pharmaceuticals, and quasi-drugs.
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Official HP: https://vitalism.jp/
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Instagram: https://www.instagram.com/vitalism_official/
