“Mirashiru by Dai-ichi Life” Ignites Excitement with “THE IDOLM@STER CINDERELLA GIRLS” Collaboration
Iconic Idol Units to Feature in Exclusive Content and Campaigns Starting January 20th
Tokyo, Japan – A captivating special collaboration between “Mirashiru by Dai-ichi Life,” an online media platform dedicated to promoting a happy lifestyle, and the beloved idol franchise “THE IDOLM@STER CINDERELLA GIRLS” is set to launch on Tuesday, January 20, 2026. This exciting partnership, supported by Infobahn Inc., promises a rich array of exclusive content and fan engagement opportunities for “Mirashiru by Dai-ichi Life” members.
“Mirashiru by Dai-ichi Life” is an owned media platform operated by Dai-ichi Life Insurance Company, focusing on enhancing customer experience by providing information related to four core values: insurance, asset formation/succession, health/medical care, and connections/bonds. It aims to foster daily communication with customers in the digital space. Infobahn Inc. is responsible for the media design and content creation of this platform. Explore “Mirashiru by Dai-ichi Life” here: https://mirashiru.dai-ichi-life.co.jp/
“THE IDOLM@STER CINDERELLA GIRLS” is a prominent title within “THE IDOLM@STER” series, which began its service in 2011. Evolving from a social game, it has expanded into rhythm games like “THE IDOLM@STER CINDERELLA GIRLS STARLIGHT STAGE,” live concerts, comics, and anime, celebrating its 15th anniversary in 2026. The franchise features a diverse cast of 190 unique idols and boasts over 300 original songs. The idols continue their journey towards becoming top stars, eagerly awaiting their producers’ “magic.” Fans can connect with the franchise through their official X accounts and portal:
The collaboration will unfold with a staggered release of content from January 2026 through March 2026. This includes exclusive unit and solo interviews with popular idol units “Pink Check School,” “Triad Primus,” and “Positive Passion.” Fans can also look forward to monthly wallpaper calendars featuring newly shot photos of the idols. The anticipation for these unique insights into the idols’ world is palpable, with many fans eager to see their favorite characters in a new light.
Adding to the excitement, a special campaign will run concurrently, offering a chance for 100 lucky “Mirashiru by Dai-ichi Life” free members to win limited-edition acrylic stands. Thirty winners will receive an acrylic stand for each of the three units, while an exclusive set of all three unit acrylic stands will be awarded to ten fortunate participants.
Collaboration Content and Campaign Schedule
The collaboration content and campaign will be rolled out as follows:
January: “Pink Check School”
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January 20 (Tuesday): Four interview articles featuring “Pink Check School” (unit, Uzuki Shimamura, Miho Kohinata, Kyoko Igarashi) will be released.
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January 20 (Tuesday) – February 5 (Thursday): “Pink Check School” acrylic stand present campaign.
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January 30 (Friday): “Pink Check School” wallpaper calendar (February edition) distribution begins.
February: “Triad Primus”
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February 10 (Tuesday): Four interview articles featuring “Triad Primus” (unit, Rin Shibuya, Nao Kamiya, Karen Hojo) will be released.
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February 10 (Tuesday) – February 26 (Thursday): “Triad Primus” acrylic stand present campaign.
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February 20 (Friday): “Triad Primus” wallpaper calendar (March edition) distribution begins.
March: “Positive Passion”
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March 10 (Tuesday): Four interview articles featuring “Positive Passion” (unit, Mio Honda, Akane Hino, Aiko Takamori) will be released.
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March 10 (Tuesday) – March 26 (Thursday): “Positive Passion” acrylic stand present campaign.
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March 19 (Thursday): “Positive Passion” wallpaper calendar (April edition) distribution begins.
Special 3-Unit Acrylic Stand Set Campaign
- March 10 (Tuesday) – March 26 (Thursday): A special campaign offering a set of acrylic stands for “Pink Check School,” “Triad Primus,” and “Positive Passion” will be held.
Please note that release dates and campaign details may be subject to change or cancellation without prior notice due to unforeseen circumstances.
This collaboration is a testament to the evolving landscape of Kawaii culture, where beloved anime and game characters seamlessly integrate with diverse industries to offer unique experiences. Such partnerships not only delight existing fans but also introduce new audiences to the vibrant world of Japanese idols and expand the reach of Kawaii culture globally. It’s a delightful blend of entertainment and lifestyle, promising to create lasting memories for fans and perhaps even inspire a new generation of idol enthusiasts worldwide.
