A Sweet Sensation Arrives: “Strawberry choco” Pops Up at IKSPIARI
Get ready for a delightful treat! “Strawberry choco,” the celebrated strawberry chocolate specialty store from Harajuku, is set to open a special limited-time pop-up at Maihama IKSPIARI. From February 1st to February 28th, 2026, visitors can indulge in a luxurious dessert experience combining Japan’s finest strawberries with exquisitely crafted couverture chocolate.
The Story Behind “Strawberry choco”
Born from the success of “Candy apple,” a renowned authentic candied apple specialist with 33 stores nationwide, “Strawberry choco” embodies the vision of “sending Japan’s highest quality fruits to the world.” With its main store in Harajuku and locations in major cities like Tokyo, Kyoto, and Osaka, the brand has captivated social media, boasting over 50 million total views for its related videos. It’s a testament to their dedication to fruit-centric desserts, much like how a perfectly ripe cherry blossom signals the arrival of spring – a moment of pure, seasonal bliss.
Unwavering Commitment to Quality
“Strawberry choco” prides itself on two core elements: the strawberries and the chocolate. Leveraging the procurement expertise honed by “Candy apple,” the store receives daily deliveries of premium, in-season strawberries directly from markets. These fruits are meticulously selected for their freshness and ability to enhance the chocolate’s sweetness, ensuring a harmonious flavor profile.
The chocolate itself is a star. The brand utilizes high-grade couverture chocolate, a favorite among top-tier patisseries, to maximize the inherent charm of the strawberries. This isn’t just any chocolate; it’s meticulously managed using specialized Italian chocolate warmers to maintain precise temperatures. This process guarantees a smooth, melt-in-your-mouth texture and a beautiful, glossy finish that makes each bite an experience.
“Fans are surely eagerly anticipating this limited-time opportunity to savor such a meticulously crafted dessert,” remarked one sweet tooth enthusiast, highlighting the buzz around the brand’s arrival.
A Delectable Menu Awaits at IKSPIARI
For its Maihama IKSPIARI debut, “Strawberry choco” will offer a selection of four distinct strawberry chocolate varieties, each promising a unique taste sensation. Beyond the signature chocolate-dipped delights, visitors can also look forward to refreshing strawberry smoothies, perfect for a vibrant pick-me-up.
Here’s a glimpse of the tempting offerings:
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Classic Chocolate Strawberry
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Condensed Milk Strawberry
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Matcha/Pistachio Strawberry
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Strawberry Sauce Delight
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Fresh Strawberry Smoothie
Event Details
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Location: Maihama IKSPIARI (1st Floor, The Courtyard Food Selection)
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Period: February 1st (Sunday) – February 28th (Saturday), 2026
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Operating Hours: In accordance with IKSPIARI’s facility operating hours
About MARU Inc.
株式会社MARU, headquartered in Shibuya, Tokyo, operates with the theme of “maximizing the charm of fruits.” The company is behind the successful “Daikanyama Candy apple” and the innovative “Strawberry choco.” Representative Director Yoshina Nishino, who entered the food industry in her 50s without prior experience, has remarkably grown “Daikanyama Candy apple” into a nationally recognized brand in just a few years. Learn more about their endeavors at Candy apple’s official website.
This limited-time pop-up at Maihama IKSPIARI, a popular leisure destination near Tokyo Disney Resort, offers a unique opportunity for both locals and tourists to experience a taste of Harajuku’s kawaii dessert culture. It will surely contribute to the evolving landscape of Japanese sweets, perhaps even inspiring future “kawaii” dessert trends abroad with its blend of tradition and innovation.
