“New Life” Visuals: Idols in Suits
The centerpiece of this collaboration is a completely new visual theme: “New Life.” All Chrono.R members are depicted in sleek suits, offering a fresh, mature, and intelligent look that contrasts with their usual stage outfits. These exclusive illustrations will be featured prominently on event merchandise and in-store displays, inviting fans to envision the idols as companions for their own new beginnings.
Iconic CM Song Gets Chrono.R Treatment
Prepare for an auditory and visual treat! Bic Camera stores will broadcast a special video paying homage to their famously catchy commercial. Chrono.R members will lend their voices to the iconic Bic Camera theme song, creating an unforgettable soundscape that will resonate through the aisles. This unique collaboration, viewable and audible only at participating stores—including the large outdoor screens at AKIBA and Yurakucho—is designed to stop shoppers in their tracks, captivating both fans and general customers alike.
Practical “Oshi-katsu” Goods and In-Store Fun
The POPUP shop will offer a range of exclusive merchandise featuring the new “New Life” visuals. Beyond standard idol goods like acrylic stands and badges, the fair highlights practical gadgets such as mobile batteries, wireless chargers, USB cables, and desk mats. This emphasis on daily utility encourages fans to “live with their oshis,” integrating their favorite idols into everyday life, perfectly timed for the “new life” season.
As a special purchase bonus, customers spending 2,000 yen (tax included) on eligible items will receive one random novelty sticker from two designs (White Team/Black Team), available while supplies last. Furthermore, life-size standees of the members will be placed in target stores, creating ideal photo opportunities for fans to capture a moment with their idols amidst their shopping.
Social Media Campaign: #BicChronoR
The excitement extends online with the ‘#ビックロノヴァ’ (BicChronoR) hashtag campaign on X (formerly Twitter). Participants who post with the designated hashtag will be entered into a lottery for a chance to win a novelty sticker set, with 10 lucky winners to be selected.
Event Details
‘Chrono.R Goods Fair in Bic Camera Group’ Overview
Dates: January 30, 2026 (Friday) – February 23, 2026 (Monday)
Participating Stores (Total 12):
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Bic Camera (9 stores): Ikebukuro Main Store, Yurakucho Store, Shinjuku West Exit Store, Yokohama West Exit Store, Kashiwa Store, Nagoya Station West Store, Namba Store, Abeno Q’s Mall Store, Hiroshima Station Front Store
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Animega x Sofmap (3 stores): Sendai Station Front Store, AKIBA Amusement Building, Tenjin 1st Building
About Chrono.R
Chrono.R (Chrono▷◀Reverse) is a six-member 2.5D idol group that debuted in March 2024, emerging from the rigorous ‘VOISING THE NEXT PLAYERS’ audition. Their concept of ‘Confrontation’ sees the group divided into ‘White Team’ and ‘Black Team,’ fostering friendly rivalry to collectively enhance their performance. Moving away from traditional ‘prince-like’ idol aesthetics, Chrono.R incorporates K-POP and HIP HOP elements into their music, offering a fresh sound.
The group has already made significant strides, holding their first solo live concerts at KT Zepp Yokohama in December 2024 and a highly successful show at Zepp DiverCity (TOKYO) in Summer 2025. For more information about Chrono.R, visit their official website: https://chronoreverse.com/
This unique collaboration with Bic Camera Group represents an exciting evolution in how 2.5D idols connect with their audience, merging the digital world with tangible, everyday spaces. It’s a testament to the growing influence of virtual entertainment, bringing the vibrant energy of Chrono.R directly into the lives of fans and new admirers alike. This winter, the blend of idol culture and retail promises an unforgettable experience, surely setting a new benchmark for idol promotions.
