Ireisu Transforms Aeon Malls into a “Pushing Activities” Paradise
Starting January 30, 2026, the popular 2.5D idol group Ireisu will embark on an unprecedented nationwide collaboration with Aeon Mall, transforming 33 shopping centers across Japan into a vibrant homage to fan culture. This innovative project aims to blend the everyday act of shopping with “Oshikatsu” (推し活), a Japanese term for the dedicated activities fans undertake to support their favorite idols or characters, creating an immersive entertainment experience.
This marks Ireisu’s first large-scale collaboration spanning numerous Aeon Mall locations. The initiative will feature POPUP STOREs, vibrant posters, and digital signage throughout the malls, creating an atmosphere where visitors are enveloped in the world of Ireisu from the moment they step inside. The campaign’s core theme revolves around “shopping,” showcasing the members in newly drawn private clothes visuals, offering a glimpse into their casual, off-stage personas.
Exclusive Merchandise and Interactive Engagements
The collaboration introduces a range of limited-edition original goods, each featuring the exclusive shopping-themed visuals. Fans can look forward to collecting items that allow for subtle expressions of their “Oshikatsu” in daily life.
Limited-Edition Goods Lineup:
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Original Can Badges (Random 6 types): Perfect for collecting or subtle display on bags and pouches.
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Original Acrylic Keyholders (Random 6 types): A classic item that captures the charm of the new illustrations.
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Original Tote Bags (All 6 types): Practical for shopping, designed to be eco-friendly and stylish.
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Original Die-cut Cushions (All 6 types): A substantial item for fans to enjoy their favorite member’s presence at home.
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Original Poster (1 type): A unique visual featuring all six members in their private clothes.
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Original Stainless Bottle (1 type): A daily-use item suitable for school, work, or outings, subtly integrating fan pride.
Beyond merchandise, the campaign offers interactive experiences designed to engage visitors. A digital stamp rally will be held across the 33 participating malls. By visiting three designated stamp spots, participants can receive a random AR original photo frame, featuring one of the six Ireisu members, which can be enjoyed via smartphone.
Additionally, a special shopping campaign will reward customers who spend 2,200 yen (tax included) or more at specialty stores within the Aeon Mall (excluding the POPUP STORE). These shoppers will receive an exclusive original sticker featuring a group visual from the collaboration. Please note that certain periods may require advance reservations for POPUP STORE entry due to anticipated crowds. For full details on campaigns and participation, visitors should check the official campaign website: https://ireisu.lilian-goods.com/
About Ireisu
Ireisu (Irregular Dice) is a six-member 2.5D idol group managed by VOISING. Formed in October 2020, the group has rapidly gained popularity through
