Indulge in Matcha Bliss: MAMIDORI Unveils Luxurious Valentine’s Macaron Sets

kawaii Food & Dessert News in Japan

Fall in Love with Matcha: MAMIDORI Unveils Exquisite Valentine’s Macaron Collections

Indulge in the rich, authentic flavors of Kyoto matcha with limited-edition sets designed to capture hearts this Valentine’s season.

As Valentine’s Day approaches, the online brand MAMIDORI, dedicated to “increasing matcha lovers in Japan,” is launching a special collection of rich matcha chocolate macarons. Released in August 2025, MAMIDORI quickly captivated sweet enthusiasts, selling 800 macarons in a single day, a testament to their unique quality and flavor. These macarons, a seasonal winter delight, stand out with their vibrant green shells and dark green fillings, crafted without artificial colors or flavors.

The secret to their intense flavor lies in the generous use of rare and high-grade 100% Kyoto Prefecture Wazuka-cho matcha. This commitment to premium ingredients delivers a depth of umami and fragrance typically unparalleled in commercially available macarons. Each bite offers a genuine taste of Japan’s revered tea culture, encased in a delicate, sweet treat.

Curated Sets for Every Valentine’s Moment

MAMIDORI has thoughtfully prepared three distinct sets to cater to various gifting occasions this Valentine’s season. Whether treating oneself, expressing affection, or sharing the joy of authentic Japanese sweets, there’s a perfect option.

  • 1. Valentine’s Limited Edition: MAMIDORI Macarons (8 pieces)

    • This generous set is ideal for personal indulgence or for those wishing to share their heartfelt sentiments with multiple loved ones. Customers can purchase up to three boxes for a flat shipping rate.

    • Price: 4,200 JPY (tax included, shipping extra)

    • Contents: 8 luxurious macarons, each coated in rich matcha chocolate.

    • Storage: Store frozen for up to 1 month, refrigerate for 4 days after thawing (4 hours in refrigerator).

    • Product Page

    MAMIDORI Macarons 8-piece set
    Three stacked green macarons

  • 2. Valentine’s Message Card Set: MAMIDORI Macarons (4 pieces)

    • A perfect choice for conveying heartfelt messages, this set includes a special Valentine’s message card. It’s a thoughtful way to express appreciation and love.

    • Price: 2,200 JPY (tax included, shipping extra)

    • Contents: 4 exquisite macarons with a Valentine’s message card.

    • Product Page

    MAMIDORI Macarons 4-piece set
    Valentine's Message Card

  • 3. Valentine’s Message Card Set: Macarons (4 pieces) + Daifuku (6 pieces)

    • For those who wish to offer a broader taste of MAMIDORI’s delights, this set combines the popular matcha macarons with their signature daifuku. It’s an invitation to extend the enjoyment of MAMIDORI’s unique flavors. An optional “Kakeru Matcha” (Matcha for pouring) 30g can also be added.

    • Price: 5,500 JPY (tax included, shipping extra). With “Kakeru Matcha”: 6,700 JPY (tax included, shipping extra).

    • Contents: 4 macarons, 6 daifuku, and an optional “Kakeru Matcha” (30g).

    • Product Page

    MAMIDORI Macaron and Daifuku set
    MAMIDORI Daifuku 6-piece set

One sweet lover shared, “The depth of flavor in MAMIDORI’s matcha macarons is truly exceptional. It’s not just sweet; there’s a rich, earthy bitterness that balances perfectly with the chocolate. It’s like a mini-journey to Kyoto with every bite!”

The Craft Behind MAMIDORI’s Matcha Delights

MAMIDORI’s commitment to quality extends to its collaborations. The matcha used in the macarons is sourced from Nakaiseichajo in Wazuka-cho, Kyoto, renowned for its exceptional tea. The recipe itself was meticulously overseen by Le nez de la patisserie, ensuring a refined and authentic confectionery experience.

Beyond these limited-time offerings, MAMIDORI Daifuku are also available for “Furusato Nozei” (hometown tax donation) in Kyoto Prefecture, allowing customers to support local regions while enjoying these exquisite sweets.

Pre-Order and Delivery Information

Pre-orders for these special Valentine’s sets began on January 18th (Sunday) at 12:00 PM and will conclude on January 29th (Thursday) at 10:00 PM. Shipments are scheduled between January 22nd (Thursday) and February 11th (Wednesday), ensuring timely delivery for Valentine’s Day celebrations.

MAMIDORI’s official online shop restocks every Sunday, with sales ending once stock runs out. For the latest updates and product availability, followers are encouraged to check the official Instagram.

A Vision for Matcha’s Future

MAMIDORI’s mission is grand yet simple: to increase the number of matcha lovers in Japan and beyond. By offering products that can transform even casual consumers into matcha enthusiasts, the brand hopes to draw more attention to the challenges faced by the tea industry, such as the succession issues among tea farmers. In a world where matcha is gaining global popularity, MAMIDORI strives to ensure that Japanese matcha remains a source of pride and an enduring cultural treasure. This Valentine’s collection is not just about sweets; it’s a step towards sharing a piece of Japan’s rich heritage with the world, one delicious macaron at a time, furthering the global embrace of kawaii Japanese culinary traditions.

MAMIDORI brand box

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kawaii

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