The Vision: Beauty from Within
The initiative stems from the vision of “Horumon Momoko’s” female manager, Momoko, who aims to support modern women facing skin troubles and exhaustion. She believes in nurturing beauty from the inside out through nutritious meals. The restaurant, known for its welcoming, at-home atmosphere, selected these two highly nourishing dishes as the top recommendations for winter.
Winter’s Beauty Arsenal: The Featured Menu
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1. “Eating Aesthetics” – Chusam (Webfoot Octopus × Pork Belly)
This vibrant dish, a fusion of popular Korean “Jjukkumi” (webfoot octopus) and “Samgyeopsal” (pork belly), is a powerhouse of stamina.
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Webfoot Octopus: Rich in taurine, it is known to aid in reducing swelling and alleviating fatigue.
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Pork: A top source of Vitamin B1, essential for converting carbohydrates into energy, effectively combating tiredness.
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Capsaicin: The spicy kick from capsaicin boosts metabolism and can help release stress, leading to a sense of detoxification for both mind and body.
The combination of pork and webfoot octopus in “Chusam” is said to gently care for tired skin from within. “It’s a dish that helps you shine brighter tomorrow, simply by enjoying a delicious meal,” a restaurant representative shared.
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2. “Eating High-Class Beauty Serum” – Fresh Liver
“Horumon Momoko’s” fresh liver is a standout dish, especially recommended for women experiencing iron deficiency or anemia.
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Heme Iron & Ferritin: Highly absorbable iron components work to alleviate dullness and coldness caused by anemia, promoting a healthy, rosy complexion.
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Vitamins A & B2: These essential vitamins support skin cell regeneration and help repair damage from dryness.
Considered a natural supplement, this dish offers a delicious iron boost once a week, potentially reducing the reliance on supplements or expensive cosmetics. “The ferritin (storage iron) in our fresh liver is a must-have for women in winter! It’s an ‘eating beauty serum’ with its unique taste refined to bring out the delicious umami,” the restaurant highlights.
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A Welcoming Ambiance in Numazu
“Horumon Momoko” offers an inviting atmosphere with 25 seats, where staff grill fresh horumon (offal) to perfection, served with a choice of black or salt sauce. Located just a three-minute walk from Numazu Station South Exit, it’s an accessible spot for a nourishing meal.
The restaurant is operated by Ashitaba Co., Ltd., founded in 1994. The company manages nine restaurants in Shizuoka Prefecture, upholding the tradition of “teppanyaki” (griddle cooking) while embracing modern practices like overseas expansion and diverse staffing. Their open culture encourages employee ideas in menu development and management.
For more information about Ashitaba Co., Ltd., visit their website: https://www.teppan-ashitaba.jp/
The Future of Kawaii Beauty: From Within
This initiative from “Horumon Momoko” exemplifies a growing trend in Japan where the concept of kawaii (cuteness/loveliness) extends beyond outward appearance to encompass inner well-being and health. By offering delicious, nutrient-packed meals specifically designed to enhance skin health and combat fatigue, the restaurant is promoting a holistic view of beauty. This approach, where food becomes a pleasurable form of self-care and a secret weapon against the harshness of winter, could inspire similar “eating aesthetics” movements globally, proving that true radiance often begins on the plate.
