Dive into Character Worlds at Colorful Puroland House
The highlight of “Colorful Puroland” is undoubtedly the “Colorful Puroland House,” located in the Entertainment Hall. This temporary installation features a series of “Oshi-iro Character Rooms,” where “oshi-iro” refers to a fan’s ‘favorite color’ or ‘bias color’ associated with their beloved character, allowing for deeply personalized and immersive photo experiences. Each room is designed to reflect a specific character’s world, creating an atmosphere where guests can feel as if they are spending time directly with their favorite Sanrio friends.
The House also includes the dazzling “Kira Kira ★ Kuromi Room” and a special room dedicated to Adorozatorumary, born from a collaboration with the popular singer Ado. On the opening day, guests were seen excitedly rushing to their favorite character rooms, with one child exclaiming, “I want to take a picture with this character!” and friends happily taking selfies, sharing their joy with comments like, “It’s great to get such cute photos!” During the media preview, Hello Kitty, dressed in striking red, Bad Badtz-Maru in sleek black, and Wish me mell in elegant white made special appearances in their new, vibrant costumes, adding to the festive ambiance.
“The Prince of Tennis” Collaboration and More Photo Spots
Adding another layer of excitement, “Colorful Puroland” features a special photo spot recreating visuals from Musical “The Prince of Tennis” 4th Season Seigaku vs Shitenhoji. This unique collaboration allows fans to enjoy the colorful world of Puroland alongside characters like Ryoma. Exclusive original merchandise for this collaboration will be available from January 31st.
Beyond the main attractions, the entire park is adorned with festive decorations. The 3F Entrance welcomes guests with colorful and pop-art inspired designs, including a main visual photo spot that has already proven popular. Restaurant Yakata also features colorful garland decorations, ensuring that every corner of the park offers an opportunity for a delightful photo.
Exclusive Goods and Delectable Themed Cuisine
No visit to a Sanrio event is complete without commemorative merchandise. “Colorful Puroland” offers a range of limited-edition goods featuring characters in their vibrant new costumes. From classic mascots and practical clear files to convenient bromide holders for “oshi-katsu” (fan activities) and colorful ramune cases with special stickers, there’s something for every fan to take home.
The culinary offerings are equally impressive, with a lineup of original food and drink menus available at various restaurants throughout the park. Guests can savor visually stunning and delicious dishes like “Cinnamoroll’s Light Blue ♪ Lemon Basil Chicken Curry” and “My Melody’s Pink Paradise ♡ Donut and Strawberry Milk Pudding Parfait.” For those with a sweet tooth, the “Pompompurin’s Yellow Ribbon ★ Mochi Mochi Mini Pancake Tower” is a must-try, featuring mini pancake towers adorned with Pompompurin marshmallows. Each item is crafted to delight both the eyes and the palate.
Event Overview
“Colorful Puroland” is designed to offer a multifaceted experience for all visitors. Key activities include:
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Colorful Puroland House: Immersive photo spots with “Oshi-iro Character Rooms,” a “Kira Kira ★ Kuromi Room,” and an “Adorozatorumary Special Room.”
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Themed Photo Spots: Various colorful photo opportunities throughout the park.
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“Tenimyu 4th in Colorful Puroland”: A special collaboration with Musical “The Prince of Tennis” 4th Season Seigaku vs Shitenhoji.
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Special Greetings: Opportunities to meet characters in their limited-time colorful costumes (paid, advance reservation required).
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Limited-Time Food & Drinks: A menu of colorful and delicious character-themed items.
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Exclusive Merchandise: A wide array of goods, from mascots to stationery, featuring colorful character designs.
For more information and detailed schedules, please visit the official Sanrio Puroland event page:
https://www.puroland.jp/event-campaign/2026_colorful/
This event is a testament to the enduring appeal of kawaii culture, demonstrating how Sanrio continues to innovate by blending beloved characters with interactive experiences, musical collaborations, and themed culinary delights. Such events not only captivate local audiences but also serve as a vibrant beacon for global fans, inviting them to experience the joyful, imaginative world of Japanese pop culture firsthand. The emphasis on ‘color’ and ‘personalization’ through ‘oshi-iro’ creates a unique connection, showcasing how cultural elements are cleverly integrated to deepen fan engagement and broaden the international footprint of kawaii.
