Roppongi Hills to Blossom with Beauty and Fashion!
BEAUTY CELLAR Roppongi Hills, a beauty select shop operated by Hollywood Co., Ltd., is set to host a spectacular event on January 25, 2026. This special day, designated as ‘Beauty Memorial Day,’ will welcome acclaimed fashion designer Keita Maruyama as a one-day store manager. The event promises an exciting blend of fashion, beauty, and wellness, featuring a captivating talk show and exclusive collaborative products.
Celebrating Beauty Memorial Day
January 25th holds a special place in the beauty world as the birthday of Mei Ushiyama, a visionary beauty pioneer who spearheaded the growth of Hollywood Co., Ltd. To honor her legacy, particularly her love for roses, this day was established to inspire individuals to reflect on beauty and health. The BEAUTY CELLAR Roppongi Hills store will be transformed into a rose-adorned KEITAMARUYAMA-wrapped wonderland, embodying the elegance Mei Ushiyama cherished.
Exclusive KEITAMARUYAMA Collaboration
In commemoration of Hollywood Co., Ltd.’s 100th anniversary and Beauty Memorial Day, a special KEITAMARUYAMA collaboration product will debut: the ‘SOY PROTEIN beauty +’. This health food supplement features an exquisite rose design by Keita Maruyama, blending aesthetic appeal with wellness benefits. It will be available for purchase at BEAUTY CELLAR Roppongi Hills and BEAUTY CELLAR ONLINE.
A Day of Inspiration: Talk Show and Special Experiences
The highlight of the day is a talk show featuring Keita Maruyama himself, who will share insights into the ‘beauty’ and world-view created by KEITAMARUYAMA. Facilitated by Emi Sugiya, this session offers a rare glimpse into the mind of a fashion innovator. The talk show is scheduled from 14:00 to 14:30, with a limited capacity of 40 attendees. Pre-registration is required via Google Form, with the deadline set for January 22, 2026, at 11:59 AM (JST). Successful applicants will be notified by email after a strict lottery selection process.
Beyond the talk show, visitors can enjoy a variety of activities designed to delight, including a photo booth, a tasting of the new ‘SOY PROTEIN beauty +’, and the sale of special product sets. Attendees can anticipate an atmosphere buzzing with creative energy and a shared passion for beauty, making it a truly unique occasion.
Event Details:
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Date: Sunday, January 25, 2026
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Location: BEAUTY CELLAR Roppongi Hills store (Hollywood Beauty Plaza Building 3F, 6-4-1 Roppongi, Minato-ku, Tokyo)
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Keita Maruyama’s Presence: 14:00 – 16:00
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Talk Show: 14:00 – 14:30 (Limited to 40 guests, advance application required)
- Application Form: 1月25日美容記念日 KEITA MARUYAMA SPECIAL DAY！ご参加申し込みフォーム
Meet the Visionaries Behind the Event
Keita Maruyama
Born in Harajuku, Tokyo, in 1965, Keita Maruyama debuted his brand ‘KEITAMARUYAMA TOKYO PARIS’ in 1994-95 A/W Tokyo Collection. His extensive creative work, both domestically and internationally, includes presenting ladies’ collections at Paris Collection in 1997. He designed uniforms for JAL Group flight attendants and ground staff in 2012 and celebrated his brand’s 30th anniversary in 2024. Recently, he has expanded his activities beyond fashion to include “food” and “housing.”
Emi Sugiya
As the representative of sincere garden and brand director of IT ALL NATURAL, Emi Sugiya spent four years as a writer for women’s magazines, focusing on beauty and fashion. After being diagnosed with endometriosis and adult atopic dermatitis at 24, she studied phytotherapy. She opened the organic aroma spa ‘Sincere Garden’ to promote the natural therapies that helped her overcome her illnesses. She has developed numerous organic and natural products, including ‘Mamma Butter,’ ‘rinRen,’ and ‘NEROLILA Botanica.’ Her collaboration with ABBEY on ‘IT ALL NATURAL’ has also garnered significant attention. Currently, she manages a head spa and hair salon and is involved in product production.
Anna Sako (MC)
Hailing from Aichi Prefecture, Anna Sako spent 14 years as a musumeyaku (female role) in the Takarazuka Revue under the name Hanaho Anna. After retiring, she became a mental trainer. At Hollywood Co., Ltd., she is responsible for purpose communication, advocating for beauty cultivated from both external appearance and internal well-being.
Visit BEAUTY CELLAR Roppongi Hills
BEAUTY CELLAR Roppongi Hills is a sanctuary for beauty and wellness enthusiasts, offering a curated selection of products in a sophisticated atmosphere.
Store Information:
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Address: Hollywood Beauty Plaza 3F, 6-4-1 Roppongi, Minato-ku, Tokyo
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Phone: 03-3408-1613
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Operating Hours: 9:00 – 18:00
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Website: BEAUTY CELLAR BY HOLLYWOOD
Access:
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Directly connected from Roppongi Station (Hibiya Line, Exit 1C) concourse.
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For parking, use Roppongi Hills P12 for direct access to the building.
A Forward Look into Kawaii Beauty Culture
This unique event, blending high fashion with dedicated beauty practices, underscores a growing trend in Japan where wellness and aesthetic appeal intertwine seamlessly. The collaboration between a revered fashion designer like Keita Maruyama and a historic beauty brand like Hollywood Co., Ltd. not only celebrates past legacies but also paves the way for innovative expressions of beauty. Such initiatives are likely to inspire new perspectives on self-care and personal style, contributing to the evolving landscape of kawaii beauty culture globally, emphasizing that true beauty blossoms from within and is beautifully expressed outwardly.
