IMP. Unveils ‘I’MPerfect.’ Moments and Behind-the-Scenes Secrets for HARIAS’s New Skincare Foundation CM

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IMP. Members Share “I’MPerfect.” Moments and Behind-the-Scenes CM Stories

Japanese boy group IMP. recently revealed personal insights and exclusive filming anecdotes at the “HARIAS Medicated Cushion Foundation New CM Announcement Event” held on January 14. The event celebrated the launch of HARIAS’s new TV commercial, “Care Foundation for I’MPerfect.,” featuring the seven-member group as brand ambassadors.

HARIAS: A Partnership with IMP. for “Beauty Beyond Today”

HARIAS, a Japanese cosmetic brand developed in collaboration with a pharmaceutical company, offers “skin-responsive” items based on rigorous research. The brand’s message, “More beautiful than today, towards the future of beauty,” resonated with IMP.’s dedication to constant improvement and striving for higher goals. This alignment led to their continued collaboration in this new promotional campaign.

The event showcased the new TVCM, where IMP. members expressed their confidence in the finished product. They highlighted the dance sequence set to their song “CARAMEL” as a key highlight, embodying the brand’s world. Sato commented, “I was deeply moved when I saw the finished CM. It was our first time dancing in a HARIAS commercial, and it turned out so stylish, perfectly matching HARIAS’s image.” Suzuki added, “Filming outside in Tokyo’s cityscape and the dance scenes truly made it a ‘Perfect’ finish.” Matsui shared his excitement, “It felt like a dream to have our song’s dance featured in a commercial. I believe we’ve shown a new, evolved IMP.”

IMP. members smiling on stage at the HARIAS event

Unveiling “I’MPerfect.” Moments and Filming Challenges

During a special talk session, IMP. members delved into the commercial’s concept, “I’MPerfect.” They shared personal moments when they feel “I’MPerfect.” Sato revealed a surprising habit: “When I stick to my schedule, get home on time, and open the door, I always say, ‘I’MPerfect!'” Yokohara shared, “The moment I wake up, I tell myself, ‘I’MPerfect. I can do anything!'” though Matsui jokingly exposed that Yokohara often wakes up just before leaving, exclaiming, “No way!”

Motoi offered a deeper reflection: “As an MC, I sometimes overthink things. But there are moments when I look at everyone’s faces, forget everything I was thinking, and just be my authentic self. Those are the moments I feel most ‘I’MPerfect.'” This candid admission, met with laughter from the members over the term “Motoru” (a playful reference to Motoi being his natural self, coined by senior artist Hiromitsu Kitayama), filled the venue with a warm, friendly atmosphere, underscoring the group’s close bond.

Two IMP. members presenting on stage with an 'I'MPerfect.' panel

Behind-the-Scenes Filming Insights

The members also shared exclusive anecdotes from the CM shoot:

  • Kageyama: “Filming on a skyscraper rooftop in winter was tough. I was desperately trying to maintain my visual appeal against the cold and harsh backlight.”

  • Yokohara: “I usually spend time in dark rooms, so opening my eyes in the bright light was a real challenge.”

  • Motoi: “During a slow-motion rooftop scene, the floor creaked a bit as I walked, making my heart pound. I tried to look cool, but they were actually filming from quite a distance.”

  • Suzuki: “The choreography, especially movements around the face set to ‘CARAMEL,’ was very impactful. It felt like shooting a music video, with every angle looking fantastic.”

Two IMP. members speaking with microphones on stage

Makeup Philosophy: Endurance and Skincare

The discussion extended to their makeup routines for live performances and stage shows. Matsui, a regular user of HARIAS products, emphasized the importance of durability: “IMP.’s live shows and stages often involve intense performances, so I really focus on makeup that won’t budge, even with sweat. I use HARIAS’s keep mist to ensure my makeup stays flawless.” Tsubaki highlighted his commitment to skin health: “Even in the dry winter, I have many opportunities to wear makeup for live shows. So, I prioritize skin care and am particular about items like HARIAS that offer skin benefits while providing makeup.”

Two IMP. members on stage with HARIAS branding in the background

HARIAS Medicated Cushion Foundation: Product Overview

HARIAS’s PR representative, Chisa Fukami, presented the “HARIAS Medicated Cushion Foundation,” an item that has sold over 1 million units by 2025 and won three best cosmetic awards. This quasi-drug product features:

  • W Active Ingredients: Niacinamide (for wrinkle improvement, spot prevention, and whitening) and Dipotassium Glycyrrhizate (for anti-inflammatory effects against acne and rough skin).

  • Skincare-Inspired Formula: Contains proprietary high-concentration Flavanone® (moisturizing), Triple Vitamin C, and Alteromonas Ferment Extract for aging care. Over 100 prototypes led to a formula with 95% serum ingredients.

  • Long-Lasting Finish: Provides a natural, radiant glow, covering imperfections without a heavy feel. The long-lasting formula ensures beautiful results for 24 hours.

A woman presenting HARIAS product information on a screen

HARIAS Cushion Compact packaging and opened compacts

HARIAS Cushion Foundation with various beauty awards logos

Product Details:

New TVCM and IMP.’s Future

The “HARIAS ‘Care Foundation for I’MPerfect.’ ” CM, starring IMP., began airing nationwide on January 15, 2026.

YouTube URLs for the CM:

IMP., a seven-member male group debuted on August 18, 2023, is known for their extensive stage experience and high dance skills. They released their second album “MAGenter” in December 2025 and are currently on their nationwide arena tour “IMP. LIVE TOUR 2026 MAGenter” since January.

IMP. Official Links:

This collaboration between HARIAS and IMP. highlights a growing trend in Japanese beauty: the fusion of idol culture with high-quality cosmetics. As IMP. continues their journey, their message of embracing “I’MPerfect.” moments while striving for excellence, perfectly aligns with HARIAS’s commitment to enhancing natural beauty through innovative skincare-infused makeup. This synergy is likely to inspire fans and beauty enthusiasts worldwide, showcasing how Japanese brands are leading the way in integrating authentic self-expression with cutting-edge beauty solutions.

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Japan, often seen as a country that seamlessly integrates tradition and technology, is a region full of rich culture and technological advancements. It is continuously evolving and propelling towards progress, which has been evident in the latest news emerging from the country. We delve deeper into some of these fascinating developments happening in all facets of Japanese society.

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