Chiiikawa’s Irresistible Charm Meets Makeup: MilleFée Unveils Adorable Puff Collection

Chiiikawa’s Irresistible Charm Meets Makeup: MilleFée Unveils Adorable Puff Collection

Transform Your Beauty Routine with the Cutest Characters, Launching January 23, 2026

Lifestyle Company Inc. has announced a delightful collaboration from its cosmetics brand, MilleFée, with Spiral Cute Co., Ltd.’s popular character, Chiiikawa. The “Chiiikawa Makeup Puff Complete Box” is set to launch on January 23, 2026, offering a charming way to enhance daily makeup routines. This special collection features eight unique makeup puffs shaped like Chiiikawa and friends, along with a Chiiikawa charm-adorned puff case.

The collection will first be available online from 11:00 AM JST on January 23, 2026, through various online stores including Chiiikawa Market, MilleFée Official, TOKOTOYZ Official, COSME DELi Official, Qoo10, Rakuten, Amazon, ZOZOTOWN, and Yahoo! Shopping. Following this, it will progressively roll out to variety shops, drugstores, and General Merchandise Stores (GMS) nationwide in Japan from late January 2026, though availability may vary by store.

Product Overview: A Blend of Cuteness and Functionality

The “Chiiikawa Makeup Puff Complete Box” is priced at ¥3,850 (tax included). This price reflects the manufacturer’s suggested retail price for physical stores and official online channels; some online retailers may offer it at a price inclusive of shipping. MilleFée, known for its popular puff series, has brought the same quality and functionality to this Chiiikawa-themed release. The aim is to make makeup application not just effective, but also a joyful experience.

The design allows users to carry these adorable puffs with pride, making every touch-up a moment of delight. This special item is packed with “everyday usable cuteness” that elevates one’s mood each time it’s taken out of a bag.

Explore the Eight Functional Puffs

The “Chiiikawa Makeup Puff Complete Box” includes eight distinct puffs, each designed for specific makeup applications while maintaining the beloved character shapes. These puffs are crafted to enhance makeup finish with their user-friendly designs.

Here’s a closer look at each puff:

• Chiiikawa Powder Puff: Ideal for powder items like face powder and blush. Its smooth texture ensures an even, single-swipe application.

• Hachiware Marshmallow Puff: Featuring a soft, bouncy texture approximately 1.5cm thick and a larger size, suitable for various makeup textures.

• Usagi Powder Puff: A fluffy, long-pile puff recommended for powder items, providing a translucent finish.

• Momonga Cushion Foundation Puff: Designed for cushion foundations, offering a soft feel and close adherence to the skin. It can also be used wet.

• Kurimanju Mini Marshmallow Puff: A portable mini multi-puff with an elastic feel that conforms to the contours of the face.

• Chiiikawa, Hachiware, and Usagi Finger Puffs (3 types): These mini puffs are as easy to use as fingertips, perfect for precise application and compact enough for a makeup pouch.

Adding to the charm, the set also includes a special “Chiiikawa Acrylic Charm with Puff Case,” making it a delightful accessory to carry.

About Chiiikawa: A Beloved Character Phenomenon

Chiiikawa is a popular manga series created by illustrator Nagano, originating on X (formerly Twitter). It tells the heartwarming yet sometimes poignant daily stories of its unique characters. The adventures of protagonist Chiiikawa and friends like Hachiware and Usagi have captivated a wide audience across various generations in Japan, becoming a cultural touchstone. Fans often express how these characters bring a daily dose of joy, making this collaboration a natural fit for those seeking to infuse their routines with a touch of ‘kawaii’ happiness. More information about the characters can be found on the Chiiikawa Official Information Site.

About MilleFée: Where Overseas Trends Meet Japanese Beauty

MilleFée is an in-house cosmetics brand by Lifestyle Company Inc., born from the desire to adapt overseas beauty trends into accessible products for the Japanese market. The brand name, inspired by the French pastry “Millefeuille,” reflects its commitment to creating cosmetics that layer trends and excitement, making every use a delightful experience. MilleFée has gained significant popularity with items like the “Puku Puku Tear Bag Palette,” which garnered over 280,000 likes on social media, and the “Shake Drop Cheek,” which frequently sold out in stores due to its viral success.

For more on MilleFée, visit their official platforms:

• Official Website

• Instagram

• X

• TikTok

Lifestyle Company Inc. can be contacted at 03-6262-8580, though business inquiries are directed to their inquiry form.

The Future of Kawaii Beauty

This collaboration between MilleFée and Chiiikawa represents a growing trend in Japan where beloved characters transcend traditional merchandise to become integral parts of daily life, even in beauty routines. By blending the functional quality of MilleFée’s makeup tools with the heartwarming appeal of Chiiikawa, this collection not only offers practical beauty solutions but also serves as a delightful expression of personal style and fandom. Such initiatives are likely to further popularize Japanese ‘kawaii’ culture abroad, demonstrating how character charm can seamlessly integrate with and enhance everyday experiences, turning mundane moments into opportunities for joy and self-expression.