SEUNGKWAN’s Vision: The Genesis of the “Serum Pad”
The event spotlighted SEUNGKWAN’s innovative spirit, as he recounted how his idea led to the creation of the brand’s new “Serum Pad.” “First, I like to use a pad at the beginning of my skincare routine, so I jokingly asked FoRest by Greenfinger, ‘Are you interested in developing a pad?’ and they really developed it,” he shared, revealing the playful origin of the product. This delightful anecdote showcased his genuine passion for skincare and collaboration with the brand.
When asked about maintaining healthy skin despite a demanding schedule, SEUNGKWAN emphasized the importance of a fundamental routine. “No matter how tired I am, I always thoroughly cleanse, then apply pad, serum, lotion, and cream. Even if I’m exhausted, I ensure my skin is well-moisturized before sleeping,” he explained. He also revealed his consistent use of the “Gyultamin Series,” offering a glimpse into his personal beauty regimen. The event concluded with a heartwarming surprise: an acapella rendition of a snippet from his solo song ‘Raindrops,’ leaving everyone with a smile. For a deeper dive into the event, an official report is available here.
The “Serum Pad” and “Gyultamin Series”: A Closer Look
1. Serum Pad (2 Types)
Born from SEVENTEEN SEUNGKWAN’s suggestion for “easy yet professional serum care,” these pads offer two types tailored to different skin conditions. They are designed to deliver moisture deep into the stratum corneum with simple application, perfect for a busy morning before makeup or a relaxing evening routine.
-
Phyton Hydra Cica Serum Pad: Aims to soothe and maintain healthy skin, providing a moisture boost (through moisturizing).
-
Gyultamin Vita Toning Gel Serum Pad: Targets dullness (due to dryness) to promote radiant skin (through moisturizing).
2. Gyultamin Series
This vitamin-rich skincare line focuses on hydration and luminosity (1). It features a luxurious blend of Niacinamide (40,000ppm), Panthenol (10,000ppm), Glutathione, and three types of Vitamin C components (2). Plant-derived ingredients, such as mandarin orange fruit extract, gently balance the skin, fostering a vibrant and healthy complexion.
- (1: Due to moisture 2: Magnesium Ascorbyl Phosphate, Ascorbic Acid, 3-O-Ethyl Ascorbyl Magnesium (skin conditioning ingredients))
Gyultamin Vita Toning products:
-
Serum: ¥3,179 (tax included)
-
Gel Serum Pad: ¥3,069 (tax included)
-
Tone Up Sun Cream: ¥2,079 (tax included)
HMV Pop-up Stores & Online Anniversary Set
Coinciding with the anniversary event, “FoRest by Greenfinger” pop-up stores were held at four HMV locations across Japan (HMV Sakae, HMV&BOOKS SHINSAIBASHI, HMV&BOOKS SHIBUYA, and HMV&BOOKS HAKATA). These pop-ups concluded successfully, drawing large crowds eager to explore the highly anticipated “Serum Pad” and “Gyultamin Series,” reaffirming the brand’s growing popularity in Japan. An official report on the pop-up success can be found here.
For those who couldn’t attend, morecos+ offers the same special sets and特典 products that were sold at the pop-ups. Additionally, a special “FoRest by Greenfinger Japan 1st Anniversary Set” is available for ¥2,695 (tax included), which includes two types of 10-piece Serum Pads and four types of frame keyrings designed to hold your favorite photos. This set will be available from January 16 at 18:00 JST here.
About “FoRest by Greenfinger”
Operating under the concept “For Your Rest,” FoRest by Greenfinger is a Korean skincare brand that incorporates carefully selected plant-derived ingredients. Since its launch in Japan in 2024, it has garnered support from a wide range of users due to its reliable quality and pleasant user experience.
-
Official WEB Site: https://www.cosme.net/brands/119627/
-
Official Instagram: https://www.instagram.com/forest_greenfinger.jp/
-
Official X: https://x.com/forestbygf
The Future of Kawaii Skincare: A Global Influence
SEVENTEEN’s SEUNGKWAN’s active involvement with FoRest by Greenfinger signifies a fascinating trend where K-Pop idols not only influence fashion and music but also play a pivotal role in shaping the global beauty landscape. His personal touch in product development, coupled with the brand’s commitment to clean beauty, is set to resonate deeply with fans and beauty enthusiasts worldwide. This collaboration highlights a future where authenticity and celebrity endorsement merge, creating products that are not only effective but also carry a genuine story. As FoRest by Greenfinger continues to grow in Japan and beyond, it will undoubtedly contribute to the evolving narrative of kawaii beauty, blending innovation with the approachable charm of its ambassador.
