Unveiling the Dawn of Shironeko Project: Half-Anniversary Event ‘ZERO:PROLOGUE’ Dives into Ancient Lore

kawaii japan character

The Story Unfolds: A World’s Genesis

The “ZERO:PROLOGUE” event invites players to journey back to an ancient time, long, long ago, where a beautiful kingdom floated in a world of white light. There, a mother cat and her seven kittens resided peacefully on a throne, marking the true beginning of this fantastical world. This narrative promises to deepen the rich lore of ‘Shironeko Project,’ offering a foundational understanding of its universe.

To give players a glimpse into this epic tale, an event PV is available:
https://youtu.be/SssYA5L2vJU

New Characters Emerge from Ancient History

Accompanying the “ZERO:PROLOGUE” event, a new character gacha features three pivotal figures central to this ancient story. These characters are available from January 14, 2026, until January 30, 2026, offering players a chance to recruit them for their adventures.

Ixia, the creator of the world of white light

  • Ixia (CV: Ikumi Hasegawa): The creator who brought forth the world of white light. She embodies love for humanity and wishes for the world’s continued existence.

Amicia, a knight serving Queen Ixia

  • Amicia (CV: Yui Horie): One of the knights serving the Queen of White Light, Ixia. Known for her speed, she adores Ixia like a mother.

Kyle, a knight serving Queen Ixia, seeking to save the world

  • Kyle (CV: Hikaru Midorikawa): Another knight under Queen Ixia. He is driven by a desire to save the world from its impending decline.

These characters appear as ★4 and ★5 rarities, ready to join players in their quest to unravel the mysteries of the past.

Exclusive Jewel Packs and In-Game Rewards

The ‘Shironeko’ Official Store is offering special Jewel Packs to commemorate the event, providing more value than in-game purchases. These packs are available from January 14, 2026, to January 30, 2026. Players can explore all available options on the official store page:
https://app-pay.jp/app/shironeko-project

Highlights include:

Premium Jewel Pack offering new event character guarantee

  • Premium Jewel Pack (10,000 JPY incl. tax): Contains 675 Jewels, 65 Free Jewels, and a “New Event Character Guarantee,” among other items.

BIG Stamp included in a Jewel Pack

  • BIG Stamp Jewel Pack (3,600 JPY incl. tax): Includes 240 Jewels, 24 Free Jewels, 3 BIG Stamps, and 2 EX Runes.

Character Enhancement Jewel Pack

  • Character Enhancement Jewel Pack (800 JPY incl. tax): Offers 54 Jewels, 5 Free Jewels, 4000 Rainbow Rune Fragments, and 1 EX Rune.

Engage with the Community: X “PV Like Campaign”

To celebrate the new event, an engaging “PV Like Campaign” is underway on the official ‘Shironeko’ X account. If the campaign post reaches 4,625 likes, all players will receive four “Selectable! Grand Class ★5 Guaranteed Character Gacha” tickets. This is a fantastic opportunity for the community to come together and unlock valuable rewards.

Shironeko Project NEW WORLD'S PV Like Campaign

Further details on the campaign can be found on the official ‘Shironeko’ X account: @wcat_project

Real-World Collaborations Bring the Magic to Life

The half-anniversary extends beyond the game, featuring exciting collaborations and merchandise sales:

Don Quijote “Happy Bag” Sales

Starting January 1, 2026, Don Quijote stores are selling exclusive “Happy Bags” featuring in-game illustrations of Charlotte, Aishia, Juda, Jin, and Saya. Each bag is priced at 11,000 JPY (incl. tax). Additionally, a lottery offers a chance to win one of five special metal posters (one for each character’s friendship awakening illustration) for one lucky winner per character.

Shironeko Project NEW WORLD'S Don Quijote Happy Bag

More information is available on the special page:
https://www.donki.com/products/shironekoproject/

Colopl Official Shop “Shironeko Hatsuyume Fair 2026”

From January 6, 2026, to January 26, 2026, the Colopl Official Shop is hosting the “Shironeko Hatsuyume Fair 2026.” This New Year’s themed event features exclusive merchandise with newly drawn illustrations of Towa, Setsuna, and Nilka in festive attire, including BIG tapestries and BIG acrylic stands, alongside other character goods.

Shironeko Hatsuyume Fair 2026 featuring characters in traditional Japanese attire

Visit the sales page for details:
https://maji-get.jp/pages/hatsuyume2026

eeo Store “Cat Day” Goods

In anticipation of “Cat Day,” eeo Store began online sales on January 7, 2026, for goods featuring Tina, Chiara, and Helmote with adorable cat ears in newly drawn illustrations. These items, including can badges and acrylic stands, will also be available for in-store purchase at eeo Store Ikebukuro Main Branch from February 21, 2026, to March 5, 2026.

Shironeko Project NEW WORLD'S Cat Day goods featuring characters with cat ears

Discover the full collection on the feature page:
https://eeo.today/media/2026/01/07/299560/

About ‘Shironeko Project NEW WORLD’S’

‘Shironeko Project NEW WORLD’S’ is a full-fledged 3D action RPG for smartphones, renowned for its easy-to-use controls. Players can enjoy battles, town-building, and real-time cooperative battles with up to four friends. The game’s “Skill Combination” battle system allows for swift action and strategic combinations of skills and characters, delivering a fresh take on the classic RPG experience. The game is set to celebrate its 12th anniversary on July 14, 2026.

Shironeko Project NEW WORLD'S game logo

Shironeko Project NEW WORLD'S Half Anniversary artwork

Download the game:
https://colopl.co.jp/app/rd/pr/?/snn/1w66d2tt/

Official Website:
https://colopl.co.jp/shironekoproject/

Official X:
https://x.com/wcat_project

About Colopl, Inc.

Colopl, Inc., established on October 1, 2008, is a Tokyo-based company dedicated to creating diverse mobile games and entertainment. Under its mission of “Entertainment in Real Life,” Colopl leverages cutting-edge technology to innovate new entertainment forms, from the world’s first location-based game ‘Colony Life’ to action RPG ‘Shironeko Project’ and AI-powered ‘Shinma Kari no Tsukuyomi.’

Colopl company logo with mascot characters

Corporate Site:
https://colopl.co.jp/

Official X:
https://x.com/colopl_pr

Official Facebook:
https://www.facebook.com/coloplinc/

Official LinkedIn:
https://www.linkedin.com/company/colopl-inc-/posts/?feedView=all

A Glimpse into the Future of Shironeko’s Lore

The “ZERO:PROLOGUE” event not only celebrates a significant milestone for ‘Shironeko Project NEW WORLD’S’ but also enriches its foundational narrative. By delving into the very origins of its universe, the game offers a deeper connection for long-time fans and a compelling entry point for new players. The blend of in-game events, exclusive merchandise, and community campaigns showcases a vibrant future for the ‘Shironeko’ world, ensuring its legacy continues to charm and thrill players globally. The continued expansion into merchandise and real-world collaborations also demonstrates the enduring appeal of its characters and stories, inviting fans to experience the ‘Shironeko’ magic in new and exciting ways.

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