Sebonstar Brings Its Iconic Sparkle to Everyday Life with Shimamura Collaboration
Japan’s cherished toy candy brand, Sebonstar, is set to enchant fans with its first-ever collaboration with the popular fashion retailer Shimamura. This exciting partnership will introduce a collection of exclusive lifestyle goods, bringing Sebonstar’s signature glitter and charm into daily living, starting January 21, 2026 (Wednesday).
The collaboration aims to infuse “girls’ favorite sparkle into everyday life,” transforming the whimsical world of Sebonstar into tangible items. The collection, predominantly featuring cute, pink-themed designs, will include a variety of apparel, bedding, and general merchandise. A delightful bonus for fans: every single collaboration item will come with one “Jewelry Sebonstar” pendant, chosen from a total of 12 unique designs.
Sebonstar, a brand by Kabaya Foods, has been captivating young girls since its launch in 1979 with its enchanting pendant accessories. It was recently recognized as a representative product of the “Heisei Joshi Ure” (Heisei girl trend) in Nikkei Trendy’s “2025 Hit Products Best 30.” This phenomenon sees women who grew up during Japan’s Heisei era (1989-2019) rediscovering and purchasing items reminiscent of their childhood, highlighting Sebonstar’s enduring appeal across generations.
Fans across Japan can find these sparkling new items at “Fashion Center Shimamura” stores nationwide from January 21, 2026. For those who prefer online shopping, the Shimamura Group’s online store, “Shimamura Park,” will begin sales on January 21 (Wednesday) at 15:00 JST, with the product page becoming public on January 20 (Tuesday) at 12:00 JST. Certain items may not be available at select Shimamura locations.
This collaboration marks a significant moment for Sebonstar, extending its glittering universe beyond confectionery into fashion and home goods. It’s a testament to the timeless appeal of kawaii culture, proving that a little bit of sparkle can brighten anyone’s day. As one fan might exclaim, “Finally, my childhood dreams are coming true in my closet!”
For more details and to explore the collection, visit:
This partnership not only celebrates Sebonstar’s legacy but also underscores the dynamic evolution of Japanese kawaii culture, continuously finding new ways to integrate joy and cuteness into everyday life, both domestically and, hopefully, inspiring trends globally.
