Mila Owen Blossoms into Spring with “Flower Dress Code” Collection, Featuring Model Maria Kamiyama

kawaii japan fashion

Mila Owen Blossoms into Spring with “Flower Dress Code” Collection, Featuring Model Maria Kamiyama

Embrace the season’s arrival early with vibrant floral patterns and exclusive MILAO bear merchandise.

Tokyo-based women’s brand Mila Owen is setting the stage for spring, launching its “Flower dress code” Early Spring Collection online on January 15th. This new lineup, fronted by model Maria Kamiyama, invites fashion enthusiasts to welcome the warmer months with a burst of botanical and delicate floral prints.

The collection, which went live at 12:00 PM (noon) JST on the official online store, the MASH STORE app, and USAGI ONLINE, showcases a diverse array of floral patterns. From bold botanical designs to charming small flower motifs, these pieces are designed to infuse wardrobes with the fresh, hopeful mood of spring. It’s like seeing the first cherry blossoms appear, but in fabric form, offering a delightful preview of the season’s beauty.

Model in a brown jacket and floral wide pants
Jacket 17,930yen, Knit tops 8,470yen, Skirt 13,200yen, Sunglasses 4,950yen, Boots 14,410yen

Model in a striped shirt and knit pants
Shirts 8,910yen, Knit pants 8,910yen, Bag 11,000yen

Model in a floral blouse and wide denim pants
Blouse 12,100yen, Pants 10,450yen, Sunglasses 5,280yen, Belt 5,940yen, Bag 14,410yen, Boots 13,970yen

Model in a floral cardigan and white pants
Cardigan 10,450yen, Pants 9,900yen, Bag 9,900yen

Model in a hoodie, floral skirt, and cap
Tops 9,900yen, Skirt 12,100yen, Cap 6,490yen, Boots 13,970yen

Model in a jacket, floral pants, and cap
Jacket 18,700yen, Tops 5,940yen, Pants 11,000yen, Cap 6,600yen, Glasses 5,280yen, Bag 12,980yen, Shoes 13,200yen

Exclusive Campaigns: MILAO Bear Brings Charm

To celebrate the new collection, Mila Owen is also launching two special campaigns featuring their beloved bear character, MILAO, holding a bouquet of flowers.

Smartphone Wallpaper Gift

Starting January 15th at 12:00 PM (noon) JST, a special smartphone wallpaper featuring MILAO in a spring-themed design is available for download via the MASH STORE app. This digital treat allows anyone to bring a touch of Mila Owen’s charm to their phone.

Sample of the MILAO bear smartphone wallpaper

Limited Edition Stickers

From January 16th, exclusive stickers with the same adorable MILAO design will be distributed at Mila Owen’s physical shops nationwide. These stickers are available while supplies last, adding a tangible piece of the “Flower dress code” magic to everyday items. Fans are already buzzing about the adorable MILAO bear, ready to bring a touch of ‘kawaii’ charm to their digital screens and daily essentials.

Illustration of the MILAO bear sticker

Mila Owen: Defining “NEXT BASIC”

Mila Owen continues to champion its “NEXT BASIC” philosophy, originating from Tokyo and influencing global fashion. The brand focuses on sophisticated casual wear, offering refined everyday items that transcend fleeting trends. It’s about empowering women to enjoy true total fashion with elegance and a contemporary edge.

Mila Owen brand image with multiple models

Where to Find the Collection & More:

This “Flower dress code” collection not only offers a refreshing start to the fashion year but also reinforces Mila Owen’s position as a trendsetter in sophisticated yet accessible style. For those abroad, it provides an inspiring glimpse into how Japanese fashion seamlessly blends “kawaii” elements with elegant, wearable designs, hinting at future global trends where comfort meets chic with a playful twist.

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