A New Beacon in Aoyama
The former “Yohji Yamamoto 2” location in Aoyama is transforming into the “LIMI feu Aoyama Store.” While retaining its distinctive architectural essence, the newly rebranded space will captivate visitors with a striking pink LIMI feu logo adorning its window. This vibrant addition promises to create an inviting atmosphere for fashion enthusiasts and loyal patrons alike.
The interior design continues to embody a sophisticated minimalism, providing a pristine backdrop that allows the collection to truly shine. The blend of modern aesthetics with the brand’s unique identity creates a shopping experience that is both elegant and inspiring.
The 2026 Spring/Summer Collection: The Art of Choice
Simultaneously with the store’s grand opening, the LIMI feu Aoyama Store will unveil the 2026 Spring/Summer Collection. This collection, conceptualized around the theme of “readymade,” delves into the profound idea that the act of choosing ready-to-wear clothing is, in itself, a creative endeavor. Each selection, driven by individual will, breathes new meaning and existence into garments.
The collection features items that subtly enhance the wearer’s individuality. Delicate lace peeking from gaps in the fabric adds a touch of femininity, while structural volume and distinct silhouettes create an impactful presence. It’s a testament to the brand’s philosophy: “The clothing serves as a canvas for the individual, allowing their unique personality to emerge naturally.”
Key pieces from the collection include:
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Blouse: ¥121,000 (tax included)
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Pants: ¥107,800 (tax included)
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Shoes: ¥69,300 (tax included)
Another striking ensemble features a captivating silhouette:
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Blouse: ¥116,600 (tax included)
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Skirt: ¥162,800 (tax included)
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Tops: ¥30,800 (tax included) (Available March)
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Hat: ¥26,400 (tax included) (Available March)
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Shoes: ¥69,300 (tax included)
The collection also presents elegant dresses designed with dramatic flair:
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Dress: ¥116,600 (tax included)
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Shoes: ¥81,400 (tax included)
Special Opening Gift Campaign
To commemorate the launch, customers purchasing 2026 Spring/Summer Collection items totaling ¥33,000 (tax included) or more at LIMI feu stores nationwide or the official online store will receive one original yunomi (a traditional Japanese tea cup). Those spending ¥88,000 (tax included) or more will receive two. This unique gift, a nod to traditional Japanese aesthetics, is available while supplies last.
Store Information and Availability
LIMI feu Aoyama Store
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Location: 4-21-25 Minami Aoyama, Minato-ku, Tokyo 107-0062
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TEL: 03-6773-5287
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Hours: 11:00-20:00
For more details, please visit the official store information page: https://www.yohjiyamamoto.co.jp/shopinfo-detail/?id=28246
The LIMI feu 2026 Spring/Summer Collection will be available from January 16, 2026 (Friday) at the following locations:
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Aoyama Store
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Isetan Shinjuku Store
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Mitsukoshi Ginza Store
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Shibuya Parco Store
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Sogo Yokohama Store
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Shizuoka Isetan Store
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Nagoya Mitsukoshi Sakae Store
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JR Kyoto Isetan Store
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Takashimaya Osaka Store
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Daimaru Umeda Store
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WILDSIDE YOHJI YAMAMOTO OSAKA
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Daimaru Kobe Store
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Y’s SUPER POSITION OKAYAMA
The collection will also be accessible through the official online store, THE SHOP YOHJI YAMAMOTO LIMI feu: https://theshopyohjiyamamoto.jp/shop/c/c80/
About the Designer: Limi Yamamoto
Designer Limi Yamamoto, daughter of the iconic Yohji Yamamoto, began her brand in 2000, later renaming it LIMI feu in 2002. Her design philosophy centers on atmosphere, volume, and wearability, stripping away excessive ornamentation to leave room for the wearer’s individuality. By distancing herself from market trends, Yamamoto crafts silhouettes that embody her current vision, characterized by strong, clean lines alongside unique volumes and drapes that embrace the body.
Follow LIMI feu for the latest updates and inspirations:
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Official Instagram: @limifeu_official
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Official Online Store: THE SHOP YOHJI YAMAMOTO LIMI feu
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Official Website: https://www.yohjiyamamoto.co.jp/limifeu/
The opening of the LIMI feu Aoyama store and the launch of the 2026 Spring/Summer collection underscore the brand’s enduring commitment to innovative design and individual expression. As LIMI feu continues to carve its unique path, its influence on global fashion, particularly in the realm of avant-garde Japanese aesthetics, is sure to expand, inviting more enthusiasts to discover the creative power of their own style choices.
