Unlock Lustrous Locks: OLES’s Water-Free Haircare Revolution Lands at ESTNATION Roppongi Hills

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The Future of Haircare Arrives: OLES Debuts at ESTNATION Roppongi Hills with a “Water-Free” Revolution

Tokyo’s beauty scene is abuzz with the arrival of OLES, a premium haircare brand shaking up conventional norms with its audacious “water-free” philosophy. Starting January 14, 2026, beauty enthusiasts can experience this groundbreaking line firsthand at the esteemed ESTNATION Roppongi Hills store. This launch marks a significant moment, bringing a truly innovative approach to hair wellness right to the heart of one of Tokyo’s most fashionable districts.

ESTNATION Roppongi Hills

At its core, OLES challenges the industry standard, where typical haircare products are composed of over 80% water. Instead, OLES meticulously crafts its formulations without a single drop of water, focusing solely on delivering “meaningful drops” that truly benefit hair and scalp. Imagine the potency when every ingredient is chosen for its direct contribution to hair health! This radical re-evaluation of ingredients is what sets OLES apart.

The Essence of Innovation: Maple Water and Potent Ingredients

The secret behind OLES’s unique formulation lies in its luxurious base: 100% rare maple water. Sourced from Canada during a fleeting two-week harvest period each year, this precious natural sap is brimming with minerals, amino acids, and polyphenols. It’s a natural elixir, known for its exceptional moisturizing and repairing capabilities, promising to bestow hair with renewed firmness and body. This commitment to using nature’s finest, like maple water, is a testament to the brand’s dedication to purity and effectiveness.

OLES’s philosophy extends to its “refined necessity” formulation design, where only carefully selected, essential components are included. This includes:

  • Hydrolyzed keratin and hydrolyzed silk for deep repair.

  • PCA-Na for superior hydration.

  • Fermented extracts for enhanced scalp health.

  • Biotin and niacinamide to nourish and strengthen.

  • γ-docosalactone (Elcalactone) for heat damage protection.

These functional ingredients work in synergy, offering comprehensive care that addresses repair, moisturizing, scalp health, and heat protection all within a single formulation. The result is a haircare experience designed to transform hair with every use.

Salon-Quality Results, Daily Rituals

The brand’s promise of salon-quality results from daily use isn’t just a claim; it’s backed by extensive research, including feedback from over 300 beauty influencers and rigorous testing. This professional-grade design ensures that hair becomes progressively healthier and more manageable over time. It’s a delightful thought that your daily routine could yield such transformative effects!

OLES aims to redefine the very essence of healthy hair, moving beyond traditional formulations to deliver only what is truly essential. It’s a brand that encourages us to rethink what we put on our hair, inviting us to embrace a more intentional and effective approach to beauty.

ESTNATION Roppongi Hills Interior

Experience OLES at ESTNATION Roppongi Hills

ESTNATION Roppongi Hills, a prestigious selector known for its curated collection of high-end fashion and lifestyle products, will feature OLES as a permanent fixture. This provides an excellent opportunity for customers to explore the range, experiencing the unique scents and textures firsthand. Shoppers can find the perfect match for their hair concerns and types.

To celebrate this exciting launch, ESTNATION Roppongi Hills will host a special focus event from January 14 (Wednesday) to February 9 (Monday), 2026. This limited-time event offers an ideal chance to discover the OLES collection.

The OLES product lineup available includes:

  • OLES Shampoo Rich Moist (300ml, ¥8,800 tax included)

    • A luxurious formulation that repairs with keratin and collagen, promoting healthy, shiny hair.

    • OLES Shampoo Rich Moist

  • OLES Treatment Rich Moist (200g, ¥8,800 tax included)

    • A high-performance treatment that simultaneously repairs and moisturizes.

    • OLES Treatment Rich Moist

  • OLES Shampoo Rich Smooth (300ml, ¥8,800 tax included)

    • Features rich lather and selected ingredients for smooth, silky, and shiny hair.

    • OLES Shampoo Rich Smooth

  • OLES Treatment Rich Smooth (200g, ¥8,800 tax included)

    • Designed for supple and light hair.

    • OLES Treatment Rich Smooth

  • OLES Rich Oil (80ml, ¥6,930 tax included)

    • A premium hair oil condensing shine, firmness, and moisture into a single drop.

    • OLES Rich Oil

  • OLES Rich Emulsion (80g, ¥6,930 tax included)

    • Lightweight moisturizing care powered by fermented ingredients and botanicals.

    • OLES Rich Emulsion

For those eager to explore the world of OLES, further information is available through their official channels:

This debut at ESTNATION Roppongi Hills not only broadens the reach of a pioneering brand but also signals a growing trend towards highly concentrated, thoughtfully formulated beauty products. The “water-free” movement, championed by OLES, could very well inspire a new wave of innovation in the global haircare industry, promising more potent and sustainable solutions for consumers worldwide. It’s an exciting time for beauty, and OLES is leading the charge!

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