The “ViVi Video Diffusion x SHIBUYA109 In-store Measures Collaboration Plan”
The plan leverages ViVi’s official SNS accounts to effectively promote content that resonates with Gen Z and encourages sharing. Simultaneously, SHIBUYA109 provides real-world venues where this digital world can be experienced firsthand. This integrated approach ensures a powerful, comprehensive promotion across both online and offline touchpoints.
Joint Webinar: “Is the Buzz Era Over!? The Forefront of ‘Youth Trends’ in 2026”
To mark the launch of this innovative plan, SHIBUYA109 Entertainment and Kodansha will host a free online seminar on January 27, 2026. Titled “Is the Buzz Era Over!? The Forefront of ‘Youth Trends’ in 2026,” the webinar will delve into the latest youth trends and communication moods, offering insights into next-generation marketing strategies. The very title hints at a crucial shift in how brands must engage; it’s no longer just about going viral, but about creating meaningful, integrated experiences that stick.
Webinar Details:
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Title: “Is the Buzz Era Over!? The Forefront of ‘Youth Trends’ in 2026”
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Date & Time: January 27, 2026 (Tuesday), 16:00-17:00 JST
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Format: Online (Zoom Webinar)
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Participation Fee: Free
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Speakers:
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Tetsuya Hiramoto, Head of ViVi Business Department / Editor-in-Chief of NET ViVi, Kodansha Ltd.
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Mai Osada, Head of SHIBUYA109 lab., SHIBUYA109 Entertainment Inc.
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Registration: https://c-kodansha.seminarone.com/202601ViVi109/event
This collaboration is a testament to the evolving landscape of consumer engagement, recognizing that today’s youth seek more than just products—they seek authentic connections and memorable experiences. By integrating the vibrant world of online media with the palpable energy of a physical space like SHIBUYA109, brands can foster deeper resonance and loyalty. This initiative could set a new precedent for how Kawaii culture, deeply rooted in both fashion and digital trends, is disseminated and experienced globally. It underscores a future where brand narratives are not just seen, but truly felt, paving the way for more immersive and emotionally intelligent marketing strategies that transcend borders.
