LE SSERAFIM’s KIM CHAEWON Becomes New Muse for ReVIA Contact Lenses, Marking 10th Anniversary with Grand Renewal!

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ReVIA Celebrates a Decade with a Dazzling Transformation

Osaka, Japan – January 14, 2026 – The renowned contact lens brand, ReVIA, is marking a significant milestone: its 10th anniversary. To commemorate this decade of enhancing eyes, ReVIA is undergoing its first major brand renewal, a transformation that promises to redefine eye beauty. At the heart of this exciting evolution is the appointment of global girl group LE SSERAFIM’s leader, KIM CHAEWON, as ReVIA’s new brand muse. This grand relaunch, featuring new products, fresh colors, and comprehensive updates across its lines, officially begins its nationwide rollout today.

KIM CHAEWON Unveiled as ReVIA’s New Muse

KIM CHAEWON, celebrated for her captivating stage presence and clear vocals, brings a new layer of sophistication and charm to ReVIA. Her image perfectly captures the brand’s essence while introducing a refined, contemporary allure.

KIM CHAEWON of LE SSERAFIM as ReVIA's New Muse

Fans are already buzzing, with one enthusiast exclaiming, “Chae-won’s eyes always sparkle, and now with ReVIA, it’s like she’s bringing that magic to everyone! I can’t wait to try them!”

ReVIA 1DAY: New Hues and Enhanced Comfort

ReVIA 1DAY introduces four new captivating colors that embody the brand’s signature “luster, transparency, and effortless charm.” These new designs are crafted to create delicate, striking eyes that draw people in. A special highlight is the exclusive pre-release color available only at Don Quijote, a popular discount store chain in Japan known for its unique and trendy offerings.

ReVIA 1DAY New Colors

New 1DAY Color Lineup:

  • Silky Muse (Don Quijote Exclusive Pre-release Color): “Effortless beige with a touch of luster.” A soft, light beige with an ultra-fine rim for subtle depth, creating a natural yet lustrous look.

  • Pure Glow: “Overflowing luster, bare-eye finish.” An ultra-fine rim gently defines the eye, while luster and transparency create a dewy, naturally beautiful brown eye.

  • Still Ray: “Subtle, lustrous gray.” A dewy, ultra-fine-rimmed gray with abundant transparency, subtly adding depth for a naturally enigmatic charm.

  • NUI BROWN: “Dewy, translucent bare-eye brown.” A soft, translucent brown with a delicate rim, achieving a natural, gentle, and moist-looking impression.

In addition to the new colors, ReVIA 1DAY products have been revamped with a more refined package and blister design. Crucially, new moisturizing ingredients have been added to ensure a more comfortable wearing experience, making them gentler on the eyes. The lens colors and designs themselves remain unchanged, ensuring that beloved existing styles retain their appeal during the transition period.

ReVIA 1DAY New Color Details

ReVIA 1MONTH: Expanding Popularity with New Additions

The ReVIA 1MONTH series welcomes three popular natural and bare-eye-style colors previously exclusive to the 1DAY lineup. Furthermore, a Don Quijote exclusive pre-release of the 1DAY new color “NUI BROWN” is now available in a monthly format, offering a perfect everyday bare-eye brown.

ReVIA 1MONTH New Colors

New 1MONTH Color Lineup:

  • Melty More: “Dreamy natural-enhancement bare-eye style.” A calculated, melting brown that creates naturally larger eyes, as if born with them.

  • Baby Vanilla: “Baby-doll moist round brown.” A small brown lens with a crisp, fine rim, for a naturally cute and innocent impression.

  • NUI BROWN (Don Quijote Exclusive Pre-release Color): “Dewy, translucent bare-eye brown.” A soft, translucent brown with a delicate rim, achieving a natural, gentle, and moist-looking impression.

  • SHY BROWN: “Fine-rimmed cute circle.” A secret brown with a natural color and fine rim, making eyes look subtly adorable.

The 1MONTH series also sees a renewal, incorporating UV cut and moisturizing ingredients for a kinder, more comfortable daily wear. The packaging and blister designs have been updated, balancing ease of use with eye-friendly features, embodying ReVIA’s commitment to natural, sustainable monthly contact lenses.

ReVIA 1MONTH New Color Details

ReVIA Blue Light Barrier: Enhanced Eye Protection

ReVIA Blue Light Barrier has upgraded its lens specifications to offer even more natural eye protection. The blue light cut rate has increased from approximately 18% to 25%, providing enhanced defense against digital eye strain. The lenses are now entirely transparent, ensuring a natural appearance while safeguarding precious eyes.

ReVIA Blue Light Barrier

ReVIA CLEAR: Expanding Options for Every Lifestyle

ReVIA CLEAR, the brand’s clear contact lens line, is also undergoing an update. In response to customer demand, the brand is introducing a cost-effective “2WEEK type” and a “Toric (for astigmatism)” option, in addition to its existing 1DAY high-water content, low-water content, and blue light cut types. This expansion ensures a broader selection to match individual lifestyles and needs, supporting comfortable daily vision.

ReVIA CLEAR

ReVIA’s 10th Anniversary: A Special Celebration

Since its inception in 2016, ReVIA has championed “natural beauty” and has been a trusted companion for countless eyes. As it enters its 10th year, ReVIA embarks on a new stage, refreshing its specifications and designs to present a more refined beauty. This anniversary is not just about new products; it’s also about expressing gratitude through special campaigns.

ReVIA 10th Anniversary

10th Anniversary Campaign Highlights:

  • ReVIA 1DAY New Color Trial: Purchase a “ReVIA 1day 2 boxes + 1 box free set” and receive 4 single lenses of your choice from the new colors.

  • KIM CHAEWON Off-shot Sticker Present: Purchase 4 or more boxes of any ReVIA series product to receive a set of 3 exclusive KIM CHAEWON off-shot stickers. These stickers, measuring 54mm x 86mm, capture her charismatic charm.

These campaigns are available at ReVIA’s official direct shops and nationwide Don Quijote stores from January 14, 2026, while supplies last. Specific campaign details may vary by store.

Meet the Muse: KIM CHAEWON

KIM CHAEWON Profile

KIM CHAEWON is the leader of the globally active 5-member girl group LE SSERAFIM. She garners immense support for her strong expressive power and clear, captivating vocals. LE SSERAFIM, under HYBE MUSIC GROUP’s label SOURCE MUSIC, embodies the powerful ethos of “IM FEARLESS” (moving forward without fear), representing strong will and confidence.

Follow KIM CHAEWON on Instagram: https://www.instagram.com/_chaechae_1/

Where to Find ReVIA

ReVIA products are available from January 14, 2026, at the brand’s official direct shops and will be sequentially rolled out to other online retailers and physical stores nationwide.

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Looking Ahead: The Future of Eye Beauty in Kawaii Culture

ReVIA’s grand renewal and the collaboration with KIM CHAEWON signify a dynamic shift in the landscape of kawaii eye beauty. By integrating advanced comfort features, diverse product lines, and the star power of a global idol, ReVIA is not just selling contact lenses; it’s offering a lifestyle. This move is poised to further popularize the nuanced art of eye styling, where subtle enhancements create a profound impact on one’s overall look. As brands like ReVIA continue to innovate, the future of kawaii culture abroad will likely see an even greater emphasis on personalization and sophisticated eye aesthetics, allowing individuals worldwide to express their unique charm with confidence and comfort.

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