Dive into New Flavors
- Dorayaki-style Noir Anko Cream: Launching March 2, 2026 (convenience stores) and March 9, 2026 (general retailers), this innovative snack reimagines the classic Noir. The biscuits are crafted to evoke the texture of dorayaki pancakes, sandwiching a rich “anko” (sweet red bean paste) flavored cream. A delightful surprise awaits inside some packs, with random biscuits featuring Doraemon’s iconic face!
- Shiroi Noir Mini Shio Milk Flavor: Available from April 6, 2026, this mini-series offering presents white biscuits filled with a gently sweet “shio milk” (salt milk) cream. Its convenient mini size makes it perfect for sharing with family and friends, adding a refreshing twist to snack time.
These special products can be found at major supermarkets, mass retailers, convenience stores, and drugstores across Japan.
To amplify the excitement, Yamazaki Biscuits is running two engaging campaigns:
Double the Fun: Campaigns to Join
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SNS Follow & Repost Campaign: From January 13 to January 27, 2026, fans can follow the official YBC X (formerly Twitter) account and repost a designated tweet for a chance to win a pair of advance movie tickets for Doraemon the Movie: Nobita’s New Great Adventure into the Undersea Devil’s Castle. A total of 25 pairs (50 people) will be selected daily.
- Official YBC X: https://x.com/YBC_jp
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Purchase & Win Present Campaign: Running from February to May 31, 2026, this campaign offers YBC original Doraemon merchandise. By collecting two application marks found on eligible products and sending them in, participants can win a set of an “Eiga Doraemon Stainless Bottle” (350ml) and “Noir Notebooks” (B5 size, 60 blank pages). A total of 1,000 winners will be chosen across two application periods (March 31 and May 31, 2026).
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Eligible products include cream sandwich series and mini series (including 4-pack mini series), such as Noir, Levain Prime Cheese Sand, Lemon Pack, Entry, Levain Whole Grain Choco Sand, Dorayaki-style Noir Anko Cream, and Shiroi Noir Mini Shio Milk Flavor.
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Campaign details and eligible products: https://ybc-doraemoncp.jp/
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These campaigns are designed to enhance the spring holiday season, making snack time even more enjoyable for fans.
The Adventure Continues: Movie Synopsis
The film, Doraemon the Movie: Nobita’s New Great Adventure into the Undersea Devil’s Castle, invites audiences to an unknown world at the deepest part of the Earth’s oceans. Doraemon and friends embark on an undersea camping trip using secret gadgets like “Underwater Buggy” and “Adaptation Light.” Their adventure takes a turn when they encounter El, a mysterious youth from the Mu Federation, an underwater civilization. News of the fearsome “Devil’s Castle” beginning its activity plunges them into a grand adventure for the fate of Earth.
- Official movie page: https://doraeiga.com/2026/
“It’s wonderful to see Doraemon’s world expand beyond the screen and into everyday treats,” shares a long-time Doraemon fan. “The idea of finding a Doraemon face biscuit inside a dorayaki-flavored Noir is just pure joy!”
This collaboration between a cherished animation and a popular snack brand exemplifies how Japanese “kawaii” (cute) culture continues to evolve, creating immersive experiences that blend entertainment with daily life. Such initiatives not only celebrate new film releases but also reinforce the enduring appeal of characters like Doraemon, ensuring their charm reaches audiences globally, one delicious bite at a time. The blend of traditional Japanese flavors like anko with modern snacks like Noir also highlights a delightful cross-cultural fusion that could inspire future kawaii food trends abroad.
