About LOVE BY e.m.
The ‘LOVE BY e.m.’ brand, known for its charming motif jewelry that gathers personal ‘likes,’ translates the designer’s current feelings of ‘LOVE’ into tangible forms. It encourages wearers to consider their own definition of ‘LOVE,’ offering a collection that is both deeply personal and universally appealing.
Focusing on materials like brass and polyester resin, LOVE BY e.m. extends its creativity beyond traditional jewelry, collaborating with other companies to produce fashion accessories and explore diverse creative avenues. The brand consistently releases collections that capture contemporary sentiments.
Featured Items
The collection highlights ribbon motifs crafted with a commitment to realism, capturing the delicate turn and smooth curves of ribbons. This meticulous attention to detail results in a sophisticated elegance that makes the pieces accessible for adults, embodying a refined ‘kawaii’ aesthetic.
Among the standout items are the armor rings and ear cuffs, designed to envelop the finger or ear like a lace-up corset. These pieces beautifully fuse the brand’s signature playful mechanics with sweet motifs, offering truly original accessories.
Making its debut in the Kansai region is the latest iteration of the popular lace-up armor ring series: a three-ribbon version. The designer’s dedication to realism extends to the intricate details of the lace-up sections, not just the ribbons themselves. The red color variant evokes the luxurious sheen of satin ribbon, offering a chic, ladylike appeal rather than being overly cute.
Event Schedule
The LOVE BY e.m. POP UP SHOP will be held at e.m. Umeda:
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Dates: January 21st (Wednesday) – February 3rd (Tuesday), 2026
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Location: Hankyu Department Store Umeda Main Store 1F, 8-7 Kakudacho, Kita-ku, Osaka-shi, Osaka 530-8350
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Phone: 06-6313-7458
About e.m.
Established in 1996 by Eijiro Nakatani and Masayoshi Tobita, the jewelry brand ‘e.m.’ operates under the vision of ‘making the world happy with Imagination and Creation.’ Its corporate philosophy, unchanged since its inception, centers on ‘creating things that everyone rejoices in’ and ‘creating things that are almost there but not quite.’
e.m. believes that while jewelry is a tangible item, the ‘feelings’ gained from acquiring it are intangible. Their goal is to craft the finest tangible objects while also cultivating the intangible ‘joy’ of their customers. As a Japanese creator brand, e.m. aims to contribute to Japanese craftsmanship and continue offering symbols of happiness worldwide, transcending eras and generations.
For more information and to stay updated, visit:
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Official Instagram: e.m.__official
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Company Site: e.m. Group Company
This POP UP event exemplifies how Japanese ‘kawaii’ culture continues to evolve, blending playful motifs with sophisticated craftsmanship. For global admirers of Japanese fashion and jewelry, these pieces offer a chance to embrace a unique aesthetic that is both charming and elegant, hinting at a future where ‘kawaii’ is synonymous with refined artistry.
