Ur.Salon Unveils the Ultra Straight Hair Iron for Professional-Grade Results at Home
Say Goodbye to Frizz and Hello to Lasting Shine with Advanced Hot-Cold Double Plate Technology
Tokyo, Japan – January 9, 2025 – Ur.Salon, the dynamic lifestyle beauty brand from KURUKURU Co., Ltd., has officially released its highly anticipated “Ultra Straight Hair Iron.” This innovative styling tool is engineered to transform challenging hair into a silky, smooth finish that endures throughout the day, bringing the luxury of a professional salon directly to your home.
The Ur.Salon Ultra Straight Hair Iron addresses a common dilemma: how to achieve lasting straightness without compromising hair health. Many have expressed frustration with straighteners that leave hair frizzy after a few hours or cause heat damage. “The goal was to create a tool that is gentle, easy to use, and delivers lasting results every day,” shares a representative from Ur.Salon, highlighting the brand’s commitment to user satisfaction and hair wellness. The device’s core innovation lies in its unique hot and cold 3-stage structure, a departure from conventional straighteners, promising to redefine daily hair routines.
Innovative Features for Unparalleled Straightness
This new hair iron boasts several key features designed to deliver superior performance and protect hair.
Hot and Cold Double Plate for Lasting Shine
At the heart of the Ultra Straight Hair Iron is its ingenious hot and cold double plate system. This technology works by first using heat to temporarily loosen the hair’s internal bonds, making it pliable. Then, a cooling phase instantly sets the hair into a straight form, locking it in place. A final re-heating step smooths the cuticles, enhancing shine and manageability. This sequential process ensures that even stubborn kinks are straightened from the core, providing a noticeable sheen that catches the light and a style that resists humidity and spreading throughout the day.

Wide Design for Rapid Styling
Time is precious, especially during busy mornings. The Ultra Straight Hair Iron features a generous 46mm wide plate and a 4-plate configuration, allowing users to effortlessly capture larger sections of hair. This thoughtful design minimizes the need for multiple passes, significantly reducing styling time and potential heat exposure. The experience of gliding through strands with minimal effort makes daily hair setting surprisingly efficient.

Negative Ions and Low-Friction for Damage Reduction
Hair health is paramount. The iron incorporates negative ion technology and ceramic-coated plates, meticulously crafted to reduce friction and gently style hair. This combination actively suppresses dryness and static, leaving hair moisturized and brilliantly shiny. Regular use can lead to improved hair texture and smoothness, allowing individuals to enjoy beautiful straight hair without concerns about damage.

Professional Temperature Management and Safety
Equipped with a professional-grade temperature control system, the iron offers five adjustable settings from 150℃ to 230℃, displayed clearly on an LED screen. This allows for precise styling tailored to different hair types and desired finishes. For added peace of mind, it includes a 30-minute auto-off function and a temperature lock feature. Its compatibility with international voltage also makes it an ideal travel companion, ensuring a consistent, glamorous look wherever you go.

Product Overview
The Ur.Salon Ultra Straight Hair Iron, priced at 7,999 yen (tax included), is designed for both novice and experienced users.
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Price: 7,999 yen (tax included)
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Dimensions: Approximately 290×53×35mm
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Plate Width: Approximately 46mm
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Temperature Settings: 150 / 170 / 190 / 210 / 230℃ (5 levels)
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Weight: Approximately 330g (excluding cord)
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Power Supply: AC100-240V (global compatibility)
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Safety Features: 30-minute automatic shut-off
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Launch Date: January 9, 2025
The Ur.Salon Ultra Straight Hair Iron is available for purchase at:
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Official EC Store: <https://ursalon.jp/products/ur-us-mb-rc01>
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Amazon: <https://amzn.asia/d/glhL78f>
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Yahoo Shopping: <https://store.shopping.yahoo.co.jp/merin-888/ur-us-mb-rc01.html>
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Rakuten Ichiba: <https://item.rakuten.co.jp/ursalon/ur-us-mb-rc01/>
Ur.Salon’s brand philosophy, “Your beauty, by your side,” emphasizes personal expression over conformity. By integrating the latest in beauty technology into everyday routines, Ur.Salon aims to create an “at-home salon” experience, fostering new discoveries in personal beauty with every use. This new hair iron embodies that vision, offering a pathway to effortless, beautiful hair that empowers individuals to present their best selves, starting from the moment they step out the door.


