Unleash Your Inner Trainer! Pokémon Masters EX Celebrates 6.5 Years with Exclusive New Merchandise at Animate

Celebrate 6.5 Years with Exclusive Merchandise
Exclusive Fair and Special Exhibition Await
1. Important Information for Shoppers:
The Future of Pokémon Masters EX

Celebrate 6.5 Years with Exclusive Merchandise

Anime goods retailer Animate is spearheading the anniversary celebrations with a fresh line-up of collectibles. These new items, available from February 14, 2026, capture the vibrant spirit of Pasio, the artificial island where trainers and their Pokémon partners, known as “Buddies,” forge powerful bonds and compete to become the strongest team. Among the offerings are “Memorial Photo Mini Acrylic Blocks” and “Buddies Dialogue Acrylic Stands,” which bring beloved in-game moments and character quotes to life. Practical items like “Pass Cases” are also available, perfect for daily use while showcasing your favorite Pokémon Masters EX characters.

The diverse range of new products ensures there’s something for every fan:

Memorial Photo Mini Acrylic Block: Each priced at 770 yen (tax included), these blocks come in 11 designs, perfect for displaying cherished game scenes.
Memorial Photo Acrylic Art Panel: Larger displays of game art, 11 types available at 2,200 yen each (tax included).
Square Can Badge: Collectible badges in 23 designs, priced at 440 yen each (tax included).
Buddies Dialogue Acrylic Stand: Featuring trainers and their iconic lines, 24 types are available for 1,980 yen each (tax included).
Pass Case: Practical and stylish, these come in 8 designs, each costing 1,320 yen (tax included).

Beyond these highlights, many other goods will also be released.

Exclusive Fair and Special Exhibition Await

From February 14 to March 8, 2026, all Animate stores nationwide and the Animate online shop will host the “Pokémon Masters EX 6.5th Anniversary Fair.” During this period, for every 1,100 yen (tax included) spent or reserved on Pokémon Masters EX character goods, customers will receive one exclusive “Picture Postcard” (randomly selected from 4 designs).

There’s an extra treat for those visiting physical Animate stores: by presenting the Pokémon Masters EX game screen at the register when meeting the fair conditions, shoppers will receive an additional postcard! This special bonus is limited to one per person per day and is exclusively available at physical Animate locations. “It’s a fantastic way to reward dedicated players,” one fan might exclaim, eager to show off their game progress.

For a truly immersive experience, the “Pokémon Masters EX 6.5th Anniversary Special Space” will be held at Animate Ikebukuro Main Store on the 7th floor SOUTH from February 14 to March 1, 2026. This special area will feature character standees and panels, offering a unique opportunity to delve deeper into the world of Pasio and its beloved trainers. It’s an ideal spot for fans to capture memorable photos and connect with the game’s rich universe.

Important Information for Shoppers:

Merchandise is available while supplies last.
Purchase limits may be imposed and are subject to change without prior notice.
Fair benefits are available while supplies last and cannot be chosen.
The additional postcard offer is for in-store purchases only, limited to one per person per day.
Event details may be subject to change, postponement, or cancellation due to various circumstances.

The Future of Pokémon Masters EX

Pokémon Masters EX, which launched in August 2019, has captivated players by allowing them to team up with iconic trainers and their Pokémon partners from across the Pokémon series. The 6.5th anniversary celebration not only offers exciting new ways for fans to engage with the game through merchandise and events but also reinforces the strong connection between the virtual world of Pasio and its dedicated player base. These initiatives are likely to further strengthen the bond between fans and the game, fostering a vibrant community that extends beyond the digital realm and into physical spaces like Animate. This blend of in-game celebration and real-world engagement sets a promising precedent for future anniversaries and fan interactions within the kawaii culture abroad.

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