GYDA x Hello Kitty: A Fresh Take on Kawaii Fashion for 2026
Get ready to embrace a unique fusion of edgy street style and timeless charm, as popular women’s brand GYDA announces a captivating collaboration with the beloved Sanrio character, Hello Kitty. This highly anticipated collection, featuring exclusive designs that blend GYDA’s healthy aesthetic with Hello Kitty’s iconic cuteness, is scheduled to kick off its pre-order phase on January 9, 2026, at 12:00 PM (JST).
This special collection will be available for reservation through official online stores including RUNWAY channel, ZOZOTOWN, and SHOPLIST. For those who prefer a tactile shopping experience, an in-store release is planned for late March 2026.
Dive into the Collection: “Tanned” Hello Kitty and Leopard Accents
At the heart of this collaboration are two distinct items: a T-shirt and a dress, both featuring a charming, sun-kissed Hello Kitty graphic. This playful design choice offers a refreshing twist on the familiar character, bringing a touch of summer vibrancy to your wardrobe. Adding to the allure, the sleeves of both garments are adorned with an original Hello Kitty leopard print, a bold detail that perfectly embodies GYDA’s distinctive flair.
Fans across the globe are already buzzing with excitement, eagerly awaiting the chance to infuse their wardrobes with this unique blend of GYDA’s edgy style and Hello Kitty’s timeless charm. As one fan exclaimed, “A tanned Hello Kitty? This is everything I never knew I needed!”
Product Lineup and Details
GYDA×Hello Kitty Leopard Raglan T-shirt
This T-shirt offers a comfortable yet stylish fit, featuring the unique tanned Hello Kitty graphic and leopard print sleeves.
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Price: 5,990 yen (tax included)
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Size: Free
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Colors:
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Beige:
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Pink:
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Charcoal Gray:
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GYDA×Hello Kitty Leopard Dress
For a complete look, the collaboration also introduces a stylish dress, incorporating the same playful graphic and eye-catching leopard print sleeves.
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Price: 8,990 yen (tax included)
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Size: Free
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Colors:
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Beige:
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Pink:
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Charcoal Gray:
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Where to Buy
Pre-orders for these exclusive items will begin on Friday, January 9, 2026, across multiple online platforms:
In-store sales are scheduled to commence on Thursday, March 26, 2026. You can find store locations via the GYDA store locator.
About Hello Kitty and GYDA
Hello Kitty, whose full name is Kitty White, hails from a suburb of London, England. Standing five apples tall and weighing three apples, she is known for her bright and gentle personality. She loves baking cookies and playing the piano, with dreams of becoming a pianist or a poet. Her favorite food is her mom’s apple pie, and she shares a close bond with her twin sister, Mimmy. Hello Kitty’s enduring appeal has made her a global icon, representing the essence of ‘kawaii’ (Japanese for cute) for generations.
GYDA operates under the brand concept of “Edge of the era,” encouraging individuals to enjoy their preferred styles and live fully in the present. The brand aims to unleash an attractive charm that captivates others, fostering an era where each person can embrace their individuality.
This collaboration between GYDA and Hello Kitty marks another exciting chapter in the evolution of kawaii culture. By blending a universally adored character with contemporary fashion trends, it demonstrates how Japanese pop culture continues to innovate and capture hearts worldwide. This blend of street-smart style and playful character design will likely inspire future collaborations, further cementing kawaii’s dynamic influence on global fashion.
