The Dream of Timeless Beauty
The journey of La Prairie began in 1931 when Swiss physician Dr. Paul Niehans embarked on a quest for “timeless beauty.” His pioneering cellular therapy at Clinique La Prairie offered a select few the profound benefit of his long-standing research. Dr. Niehans believed in more than just longevity; he envisioned enjoying life’s full potential as time progressed. Inheriting this philosophy, La Prairie has fused 21st-century dermatological insights to establish its core “Haute-Rejuvenation Science” within the Platinum Rare Collection.
This science focuses on the evolving skin environment with age, aiming to unlock the skin’s inherent beauty and ignite a chain of revitalization across the entire complexion. It represents La Prairie’s modern reinterpretation of Dr. Niehans’ enduring dream.
The New Era of Rejuvenation with PT Rare HR Protocol S
As cellular metabolic activity in the skin is said to gradually decline with age, components like collagen and elastin tend to decrease. This can affect the skin’s natural functions, impacting its firmness, elasticity, and smoothness. “PT Rare HR Protocol S” is designed to address these changes through its 30-day intensive program, fostering a healthy, hydrated, and firm complexion. It works to diminish dullness and uneven tone caused by dryness, restoring the skin’s natural radiance and vibrant appearance—a signature La Prairie approach.
At the heart of this exquisite formula are the brand’s signature ingredients: the unique Cellular Complex³ (a complex moisturizing blend of glycoproteins, horsetail extract, and ginseng root extract) and Platinum Multi-Peptides⁴ (skin conditioning ingredients including colloidal platinum, decapeptide-4, oligopeptide-6, and palmitoyl pentapeptide-4). These components work synergistically to protect the skin from external stressors like dryness, providing supple firmness, deep hydration, and promoting a healthy-looking complexion.
Encased in three amethyst-colored bottles, the serum is activated upon opening, instantly blending its fresh ingredients for optimal efficacy. The silky, rich texture offers a luxurious sensation, seamlessly melting into the skin. The fragrance, a hallmark of the Platinum Rare Collection, is equally opulent—a rich bouquet of rare flowers unfolds into sensual jasmine, dewy rose, and crisp green notes, culminating in a soft powdery musk.
One beauty expert commented, “The moment you experience the texture and scent, it’s clear La Prairie has once again elevated luxury skincare to an art form. This protocol embodies true indulgence and scientific precision.”
Product Details:
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Product Name: PT Rare HR Protocol S (Intensive Serum)
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Content: 12mL x 3 bottles
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Price: 419,870 JPY (tax included)
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Release Date: January 9, 2026
The Haute-Rejuvenation Ritual
“PT Rare HR Protocol S” seamlessly integrates into your existing Platinum Rare Collection routine. Apply the serum morning and night to the face, neck, and décolleté after cleansing and toning, and following your essence. Complete the ritual with eye care, serum, and cream from the La Prairie collection. This 30-day intensive program is particularly recommended during seasonal transitions or times of fatigue, when the skin may be more prone to fluctuations, helping to restore hydration and a healthy state, awakening its inherent radiance and suppleness.
La Prairie continues to push the boundaries of innovation, blending science with artistry to deliver exceptional skincare experiences. This new launch reaffirms the brand’s commitment to pioneering advancements in cellular science and its dedication to a future where beauty knows no bounds.
For more information, please visit La Prairie’s official website.
