A “Chocolate Museum” of Delights for Valentine’s 2026
Ito Yokado is set to transform its stores into a “MUSÉE du CHOCOLAT” (Chocolate Museum) this Valentine’s season, promising a captivating array of treats under the theme “A season of fluttering hearts.” Starting January 9, 2026, and running until February 14, 2026, approximately 180 Ito Yokado, York Foods, and York Mart stores nationwide, along with their online platform, will showcase an expanded selection of Valentine’s products, increasing the number of items by about 10% compared to the previous year.
In recent years, Valentine’s Day in Japan has seen a significant rise in “Jibun Choco” (自分チョコ), a delightful trend where individuals purchase special chocolates as a reward for themselves rather than solely as gifts for others. Ito Yokado has embraced this evolving customer need by curating a diverse lineup that caters to both self-indulgence and traditional gifting, ensuring there’s a perfect chocolate for every desire and occasion.
Exclusive Collaborations and Pop Culture Indulgences
Among the standout offerings are numerous Ito Yokado exclusive original products, blending beloved characters with exquisite confectionery. The “Sanrio Characters x Goncharoff” collection brings iconic characters like Kuromi, My Melody, Pompompurin, Hello Kitty, and Cinnamoroll to life in charming chocolate assortments, presented in uniquely designed tins. For instance, the “Sanrio Characters Open Car Can” offers a whimsical journey through a world of flavor.
Netflix also joins the celebration with exclusive collaboration chocolates. The “Netflix Cocktail Chocolate” features five distinct cocktail-inspired flavors, each carrying a hidden “cocktail word” to add a layer of intrigue. Meanwhile, the “Netflix Smoky Chocolate” offers a more sophisticated, adult taste with its subtly smoky aroma.
For online shoppers, a special treat awaits with the Ito Yokado Net Shopping exclusive “Zootopia Icing Cookie Sticks,” featuring the beloved characters Nick and Judy. These delightful cookies are sure to be a hit with fans.
Premium Flavors and Unique Confections
Beyond character collaborations, Ito Yokado presents a selection of premium chocolates crafted with exceptional ingredients and techniques. The “GODIVA Castella au Chocolat,” an exclusive to Ito Yokado and Izumi stores, offers a rich, moist castella cake infused with Belgian dark chocolate, delivering a luxurious experience.
Matcha enthusiasts can indulge in the “Chanoa Premium Matcha Sweet Chocolate,” a delicate creation overseen by Kyoto’s renowned matcha sweets cafe, Chanoa, and featuring tea from a tenth-dan tea master. For those seeking a refreshing twist, the “MINT MANIA Mint Stick Chocolate” presents a vibrant collection of mint-chocolate combinations.
The “Kino to Collection” offers a taste of European tradition, combining rich Engadina and chocolate financiers with two types of dragées, presented in an appealing package perfect for gifting.
Accessible Delights and Creative Gifting
Understanding the continuous rise in raw material prices, Ito Yokado has also ensured that Valentine’s Day remains accessible to all. The lineup includes individually wrapped financiers, such as the “Gateau de Voyage Bara Kashi” available from just 100 yen (excluding tax), alongside new brands of individually packaged sweets and chocolates.
Returning by popular demand is the “Okashi Club Can,” which allows customers to create their own personalized gift by filling it with their favorite sweets. This year’s cans feature two new designs by popular illustrator Heisuke Kitazawa, adding a touch of artistic flair to the customizable treats.
This year’s selection promises a delightful journey of discovery. “It’s truly exciting to see such a wide array of choices, from luxurious indulgences to charming character treats, all in one place!” commented one chocolate enthusiast.
Whether for a personal reward or a heartfelt gift, Ito Yokado’s 2026 Valentine’s collection invites everyone to experience the joy and excitement of this sweet season. Explore the full range of offerings at Ito Yokado stores or through their dedicated online portal.
