Dr.SWAG Ignites Music Scene with New Label “Dear.” and “Neo Dancer” Movement
Japan’s renowned dance duo, Dr.SWAG, composed of KAITA and KAZtheFIRE, is embarking on an exciting new chapter, marking their official foray into the music industry. The duo, celebrated for their electrifying choreography, including the viral BE:FIRST track “Boom Boom Back” which garnered over 100 million views on TikTok, has announced the establishment of their new music label, “Dear.” This bold move signifies their evolution into “Neo Dancers,” artists who transcend traditional dance boundaries to create a unique blend of music and movement.
Their musical journey begins with the digital release of the single “SWAGGIN feat. Kenya Fujita” on January 14, 2026. This track features the distinctive vocals of next-generation R&B singer Kenya Fujita and is produced by NAKKID, a veteran hitmaker known for his work with artists like Jay Park and Number_i. Following this release, Dr.SWAG will host their inaugural festival, ‘Dr.FES -2026-‘, on January 16, 2026, at Toyosu PIT. The festival boasts a stellar lineup including Chotokkyu, Chanmina × ASH ISLAND, RIEHATA, and RHT., promising an unforgettable showcase of talent.
A Legacy of Dance Excellence and Global Impact
Dr.SWAG’s foundation is built on a formidable dance career. From a young age, KAITA and KAZtheFIRE have consistently dominated dance competitions, achieving back-to-back runner-up titles at the prestigious ‘Body Rock Jr.’ internationally. Their talent has led to collaborations with global superstars such as Chris Brown, BIGBANG, and ZICO. In 2021, they were instrumental as D-Leaguers in the avex ROYAL BRATS, securing the inaugural championship title in the D.LEAGUE 20-21 professional dance league.
Their choreography prowess extends to numerous high-profile artists, solidifying their reputation for creating viral sensations and impactful performances. Notable choreography credits include:
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BE:FIRST “Boom Boom Back”
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PSYCHIC FEVER “Just Like Dat feat. JP THE WAVY”
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Sandaime J Soul Brothers “SCARLET feat. Afrojack”
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Number_i “BON”
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Chanmina “Doctor”
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Stray Kids “Scars”
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TXT “Good Boy Gone Bad”
Today, Dr.SWAG continues to captivate audiences and lead workshops across Asia, America, and beyond, actively promoting Japanese dance culture globally and demonstrating their knack for making songs go viral.
“Dear.”: A New Platform for Artistic Evolution
The establishment of “Dear.” marks a significant evolution for Dr.SWAG. Having debuted with “SWAG IN YOUR AREA feat. Novel Core” in 2024, 2026 is poised to be their breakthrough year in music. The label is envisioned as a hub where Dr.SWAG’s extensive network, built through years in the dance scene, will foster unique collaborations. Much like DJ Khaled, Dr.SWAG aims to infuse their signature hip-hop essence into projects with diverse artists, beatmakers, and creators, sparking fresh, unexpected chemical reactions in the music landscape.
This initiative is more than just a musical venture; it’s a strategic move to elevate the status of dancers and expand their artistic horizons beyond merely dancing and choreographing. The duo’s commitment to pushing boundaries and creating a new paradigm for performers is truly inspiring.
“SWAGGIN feat. Kenya Fujita”: A Fusion of Talent
Their debut single, “SWAGGIN feat. Kenya Fujita,” released on January 14, 2026, is a testament to the collaborative spirit of “Dear.” The track brings together a formidable creative team:
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Lyrics: Kenya Fujita
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Composition: NAKKID, Kenya Fujita, Dr.SWAG
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Producer: NAKKID
NAKKID, known for crafting powerful dance tracks, brings decades of experience bridging underground and mainstream music. Kenya Fujita, a prodigy discovered by JUJU at age 10, is celebrated for his unique R&B voice, having won twice at the Apollo Theater Amateur Night and contributed to works by Hikaru Utada and MISIA.
Dr.FES -2026-: A Star-Studded Celebration
On January 16, 2026, Dr.FES -2026- will take over Toyosu PIT, promising a vibrant celebration of dance and music. The festival’s diverse lineup underscores Dr.SWAG’s broad influence and vision:
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Main Act: Dr.SWAG (KAITA & KAZtheFIRE)
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Guest Artists: Chotokkyu (excluding Takuya, Haru), Chanmina × ASH ISLAND, RIEHATA, RHT.
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Opening Act: ODORI, yuzuna
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Opening Special Number: Dr.SWAG
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Numbers: ReiNa, MONA, Yuta Nakamura
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Other Performers: KAZtheFIRE & TAKUMI (CyberAgent Legit), MIKEY & AROE, BBOY ISSIN X FULLCAST RAISERZ
This festival is not just a concert; it’s a statement—a dynamic showcase of the “Neo Dancer” ethos in full swing.
Tickets for Dr.FES -2026- are currently available for purchase at https://buzz-ticket.com/e/pfriynp5ku.
Follow Dr.SWAG’s members on social media:
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KAZtheFIRE: https://www.instagram.com/kazthefire/, https://x.com/kazthefire, https://www.tiktok.com/@kazthefire
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KAITA: https://www.instagram.com/kaita_the_hataboy/, https://x.com/kaita0719, https://www.tiktok.com/@kaita_the_hataboy
This new chapter for Dr.SWAG, with the launch of “Dear.” and their full-scale music activities, signifies a powerful shift in how dancers can impact global entertainment. It’s a thrilling moment for fans and a clear indicator that the boundaries between dance and music are not just blurring but actively being redefined by these visionary artists. The world waits with bated breath to see how Dr.SWAG will continue to push the envelope, bringing their unique Japanese flair to an international audience and inspiring a new generation of “Neo Dancers.”
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