Atami Pudding Factory Debuts with Retro Public Bath Charm: Witness Freshness in the Making!

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Atami Pudding Factory Debuts with Retro Public Bath Theme

The popular Atami Pudding, known for its nostalgic yet new take on sweets, is set to open its sixth store, the “Atami Pudding Factory,” on January 24, 2026. Located in a quaint backstreet of Atami Ginza, this new establishment combines a pudding manufacturing workshop with a charming “retro public bath” themed interior, offering freshly made products and a unique visitor experience.

Atami Pudding Factory

Atami Pudding’s mission to revitalize the city of Atami continues with the opening of its latest factory. Situated just behind the bustling Atami Ginza shopping street, the factory aims to breathe new life into an area that, despite its historical significance, sees fewer footfalls. This new hub will not only be a production facility for all Atami Pudding stores but also an attraction where visitors can witness the meticulous, handcrafted pudding-making process through large glass windows. The ambiance, designed to evoke a “retro public bath,” complete with playful details, invites guests to immerse themselves in the brand’s whimsical world.

Store Interior Image

Exclusive Delights: Freshly Made at the Factory

The Atami Pudding Factory will offer a range of unique, freshly made items available exclusively at this location. These special treats are crafted to enhance the “retro” and “onsen” (hot spring) themes of Atami.

Yuagari Kabasan Yaki

This adorable hippo-shaped baked good features the brand’s mascot, Kabasan, presented as if he’s just stepped out of a bath, complete with a “towel” on his head. Filled generously with sweet red bean paste from a renowned Shizuoka wagashi (Japanese confectionery) maker, it’s served warm and fresh.

Yuagari Kabasan Yaki

Atami Purin Koppe

A delightful selection of over 10 varieties of coppe-pan (Japanese sweet bread rolls) sandwiches will be available. Options range from sweet, like the “Retro Purin Purin” which features a whole Atami Pudding nestled inside, to savory, such as the “Aji Fry Daidai Sauce” (horse mackerel fry with bitter orange sauce), capturing the essence of Atami’s local flavors. For those looking for a fun snack on the go, the “Long Koppe Bo,” stretching over 30cm, is a perfect companion for a stroll.

Atami Purin Koppe

Visitors are sure to delight in witnessing the meticulous craft of pudding making, a truly unique experience, feeling as if they’ve stepped into a nostalgic dream.

Atami Pudding Factory Overview

  • Store Name: Atami Pudding Factory

  • Location: 1F, 7-17 Ginza-cho, Atami City, Shizuoka

  • Grand Opening: January 24, 2026 (Saturday)

  • TEL: 0557-29-6846

  • Opening Hours: 10:00 – 18:00

  • Closed: Irregular holidays

  • Seating: 8 seats in the eat-in space

About Atami Pudding

Since its opening in 2017, Atami Pudding has become a beloved specialty store, capturing the hearts of visitors, particularly those in their 20s and 30s. The brand’s commitment to offering nostalgic yet innovative puddings has made it a symbol of Atami’s revival. With over 94,000 Instagram posts using “#熱海プリン” and daily sales reaching up to 8,000 puddings, totaling over 3 million sold, Atami Pudding has firmly established itself as a face of the city.

Atami Pudding 1st Store

The brand has expanded from its small first store in front of Atami Station to five uniquely themed locations across the Atami area, with the Atami Pudding Factory being the highly anticipated sixth addition.

For more information on the new factory and the brand:

Other Atami Pudding Locations:

The opening of the Atami Pudding Factory signifies a new chapter for the brand and the city. By combining an interactive production facility with unique, freshly made products and a captivating retro theme, it promises to be a memorable destination, further cementing Atami’s reputation as a charming and dynamic tourist spot for those seeking a taste of Japan’s delightful kawaii culture.

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