Wonjungyo Hair Unveils “Glow Comb”: The Secret to K-Pop Idol-Like Tresses, Plus a Star-Studded Pop-Up Experience!

The Wonjungyo Glow Comb: A Tool for Luminous Locks
Step Into the Spotlight at the Pop-Up Studio
The Vision Behind Wonjungyo Hair

The Wonjungyo Glow Comb: A Tool for Luminous Locks

Wonjungyo Hair, the esteemed haircare line supervised by top makeup artist Won Jung-yo, who is known for her work with K-Pop sensation TWICE, is introducing its very first haircare tool. The Glow Comb is engineered to deliver salon-quality results, even on the go.

Its key features include:

Unique “W-shaped structure”: This innovative design features two different lengths of teeth arranged alternately. It gently detangles knots, effectively catches hair strands, and smooths them from tip to root, enhancing natural shine.
Anti-static and smooth coating: Infused with an anti-static agent and featuring a silky-smooth surface, the comb reduces friction during brushing. This helps to prevent hair from becoming frizzy or breaking, protecting its natural luster.
Elegant design: The heart-shaped comb boasts a luxurious metallic champagne gold finish, embellished with shimmering rhinestones and the Wonjungyo logo. It’s a tool designed to make you feel glamorous every time you use it.
Convenient carrying case: Each Glow Comb comes with a zippered case, making it perfect for touch-ups throughout the day, ensuring your hair stays flawless wherever you go.

Step Into the Spotlight at the Pop-Up Studio

The “Wonjungyo Behind the Glow Studio” pop-up store promises an immersive experience for beauty enthusiasts. Inspired by an “idol’s photoshoot set,” the venue will feature glamorous photo spots and a backstage-style touch-up booth, allowing visitors to feel like their favorite K-Pop stars.

Attendees will have the opportunity to purchase new Wonjungyo and Wonjungyo Hair products, including the Glow Comb, and receive special purchase benefits such as scrunchies and vanity pouches featuring the brand logo. Details about the pop-up will be announced on official social media channels.

Event Details:

Dates: January 23rd (Fri) – February 3rd (Tue), 2026
Hours: 11:00 – 20:00
Venue: 0th Hub Nihonbashi (2F L.Biz Nihonbashi, 2-9-10 Nihonbashi, Chuo-ku, Tokyo)
Instagram: 0th Hub Nihonbashi

Fans might feel like they’re stepping into a K-Pop idol’s dressing room, a dream come true for many who adore the meticulous artistry of Korean beauty. This pop-up offers a rare glimpse into the glamour and precision that goes into creating those iconic looks.

The Vision Behind Wonjungyo Hair

Wonjungyo Hair launched in May 2024 as the haircare extension of the popular cosmetics brand Wonjungyo. The brand embodies makeup artist Won Jung-yo’s desire to help everyone easily recreate professional makeup techniques and experience the excitement of their first makeup application.

Won Jung-yo, a leading figure in Korean idol makeup, has built her expertise by closely observing idols’ frequent hairstyle changes. She infuses this professional insight into every Wonjungyo Hair product, aiming to deliver salon-quality results that achieve “Hair you want” – beautiful, manageable hair with a radiant shine. She is famously known for being the exclusive makeup artist for ROSÉ of BLACKPINK and four members of TWICE.

Joining the brand as a supporter is Han Som, a popular hair stylist from Bit&Boot salon, known for working with BTS. His collaboration with Won Jung-yo further cements the brand’s commitment to professional-grade hair care.

The Wonjungyo Glow Comb will be available at Wonjungyo’s official online store, Amazon, Qoo10, Rakuten, Loft, Ainz & Tulpe, @cosme, R.O.U, Aeon, Keio Artman, Shop In, Hands, Plaza, Matsumoto Kiyoshi, and Yodobashi Camera (excluding some stores).

As K-Beauty continues to captivate global audiences, the introduction of innovative tools like the Wonjungyo Glow Comb, combined with immersive retail experiences, signals a bright future for Kawaii culture and its intersection with professional beauty. These developments not only offer advanced products but also bring the aspirational world of K-Pop idols closer to everyday beauty routines abroad.

Official Brand Links: